Bawal Audience in United States

Bawal has an estimated audience of 1,517,445 people in United States. 66.8% are female, 33.2% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Group buying, Astro (Malaysian satellite television), Malaysia, Hair Extensions, Scarf.

The average Bawal fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Group buying, Astro (Malaysian satellite television), Malaysia, with strongest over-indexing on Group buying (40.73× the country average). Demographically, the Bawal audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bawal fans

Demographic split for Bawal audience in United States
MetricValue
Female66.8%
Male33.2%
Average age31.4
Estimated audience size1,517,445

Audience persona

The typical Bawal fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Bawal in United States
RegionReachAffinity
California106,9440.64×
Texas63,1820.48×
New York39,1940.46×
Florida31,2350.3×
New Jersey30,0530.78×
Illinois28,6510.57×
Virginia19,8700.54×
Pennsylvania19,7070.39×
Mississippi17,6321.41×
Georgia17,5720.38×
Louisiana15,6770.8×
Arkansas15,6641.25×
Oklahoma15,3190.91×
Washington15,0810.5×
Kentucky15,0760.79×
Alabama14,5930.69×
North Carolina14,5900.32×
West Virginia14,5562.06×
Alaska14,5264.47×
Michigan14,4650.36×
Tennessee13,9030.46×
South Carolina13,8030.6×
Massachusetts13,6320.46×
Indiana13,4490.49×
Kansas13,4451.12×
Idaho13,4421.77×
Maryland13,1800.51×
Missouri13,0250.53×
Hawaii12,8411.97×
Iowa12,7641.02×
Ohio12,4550.27×
Wisconsin12,3320.54×
New Hampshire11,9942.01×
Arizona11,8760.38×
Nebraska11,7451.54×
Connecticut11,7270.77×
New Mexico11,6831.54×
Nevada11,6460.79×
Rhode Island11,5822.4×
Maine11,5752.13×
Colorado11,5010.48×
Oregon11,4970.66×
Utah11,4280.84×
Minnesota11,0190.51×
Delaware10,3722.48×
Washington, District of Columbia7,4891.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bawal audience
BrandAffinityCategory
Group buying40.73×Shopping
Astro (Malaysian satellite television)43.55×Movies & TV
Malaysia18.4×Travel & Leisure
Hair Extensions8.01×Beauty & Wellness
Scarf14.53×Fashion & Accessoires
Kuala Lumpur24.12×Travel & Leisure
Shawl17.16×Fashion & Accessoires
Dungeons & Dragons10.17×Games
Art exhibition5.8×Arts & Culture
BTS10.13×Music & Radio
Anime and manga fandom4.63×Literature
Toyota Supra10.8×Cars & Mobility
International education12.19×Business & Career
Trench coat25.45×Fashion & Accessoires
Cyberpunk 207712.93×Games
Kia Sportage14.15×Cars & Mobility
Jollibee7.18×Food & Beverages
Taobao10.98×Shopping
Contemporary art3.9×Arts & Culture
Rick and Morty4.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bawal audience
TraitClusterScore
Luxury OrientationPREMIUM2.02
LGBTQ+ IdentityOPEN1.87
TravellingTHRILL1.8
Sports ActivityPOWER1.58
Urban LifestyleOPEN1.55
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Bawal
CountryShare
Indonesia19.8%
Malaysia16.0%
Japan11.5%

See Bawal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bawal have in United States?

Bawal has an estimated audience of 1,517,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Bawal fans?

66.8% of Bawal fans are female, 33.2% are male, with an average age of 31.4 years.

Which brands do Bawal fans like most?

Bawal fans show strongest brand affinity for Group buying (40.73×), Astro (Malaysian satellite television) (43.55×), and Malaysia (18.4×) over the country average.

Where do Bawal fans live in United States?

Bawal fans in United States are most concentrated in California (reach 106,944), Texas (reach 63,182), and New York (reach 39,194). These three regions account for the largest share of the active audience.

What other brands do Bawal fans also like?

Beyond Bawal itself, the audience over-indexes on Astro (Malaysian satellite television) (43.55×), Malaysia (18.4×), Hair Extensions (8.01×), and Scarf (14.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.