Rascasse Audience Intelligence

Bawal Audience in United States

A data profile of the people who buy, follow and care about Bawal in United States — modelled from more than twelve digital signal sources. Bawal has an estimated audience of 1,517,445 people in United States.

#7238among Topic in United States#777in Fashion & Accessoires

The average Bawal fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malaysia, Astro (Malaysian satellite television), Group buying, with strongest over-indexing on Malaysia (65.39× the country average).

Demographically, the Bawal audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bawal fan in United States is more female, around 31.4 years old, with strong Travelling tendencies and a notable affinity for Malaysia.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bawal profile in United States.

Audience size
1.5M
in United States
Gender
66.8%♀
33.2% male
Age
31.4
average years
Country rank
#17612
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bawal fans

66.8% are female, 33.2% are male, average age 31.4.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Bawal audience in United States
MetricValue
Female66.8%
Male33.2%
Average age31.4
Estimated audience size1,517,445
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Bawal audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Bawal audience comes from United States.

Worldwide audience distribution share by country for Bawal
CountryShare
Indonesia19.8%
Malaysia16.0%
Japan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bawal audience in United States is strongest.

Fig. 05

Top regions by affinity

Bawal fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.44×
02Vermont~3K1.22×
03Hawaii~8K1.21×
04Delaware~5K1.19×
05New Hampshire~7K1.18×
06Rhode Island~6K1.18×
07West Virginia~8K1.17×
08Maine~6K1.14×
09Idaho~8K1.10×
10Washington, District of Columbia~5K1.09×
11New Mexico~8K1.08×
12Montana~4K1.07×
13Arkansas~10K1.06×
14Mississippi~10K1.06×
15Nebraska~8K1.06×
16Kansas~10K1.02×
17Iowa~10K1.01×
18South Dakota~3K0.99×
19North Dakota~3K0.99×
20Louisiana~20K0.98×
21Oklahoma~20K0.98×
22Connecticut~10K0.96×
23Nevada~10K0.96×
24Utah~10K0.96×
25Alabama~20K0.95×
26Kentucky~20K0.95×
27New Jersey~40K0.94×
28Oregon~20K0.94×
29South Carolina~20K0.93×
30Wisconsin~20K0.92×
31Missouri~20K0.91×
32Minnesota~20K0.91×
33Tennessee~30K0.90×
34Indiana~20K0.90×
35Maryland~20K0.90×
36Washington~30K0.89×
37Colorado~20K0.89×
38Virginia~30K0.88×
39Arizona~30K0.88×
40Massachusetts~30K0.88×
41Michigan~30K0.86×
42Illinois~40K0.85×
43Ohio~40K0.85×
44Georgia~40K0.85×
45North Carolina~40K0.85×
46Pennsylvania~40K0.83×
47California~100K0.79×
48New York~70K0.78×
49Florida~80K0.75×
50Texas~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Bawal, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bawal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bawal audience
#·InterestCategoryAffinity×
01Utusan MalaysiaNews284.55×
02Astro (Malaysian satellite television)Movies & TV121.77×
03MalaysiaTravel & Leisure65.39×
04Group buyingShopping30.78×
05Ferrero RocherFood & Beverages30.59×
06Kuala LumpurTravel & Leisure26.69×
07JollibeeFood & Beverages20.24×
08International educationBusiness & Career20.00×
09ShawlFashion & Accessoires16.72×
10ScarfFashion & Accessoires16.17×
11TaobaoShopping15.45×
12DuolingoBusiness & Career10.00×
13Dungeons & DragonsGames9.91×
147-ElevenShopping7.95×
15Rick and MortyMovies & TV7.68×
16DiaryKids & Family6.88×
17Hair ExtensionsBeauty & Wellness6.17×
18Bath and BodyworksShopping6.17×
19Indeed.comBusiness & Career4.97×
20ClothingFashion & Accessoires2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bawal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bawal audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.96×
SpiritualityBALANCE1.92×
Luxury OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bawal audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Need for SecurityCONSERVATISM0.69×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bawal have in United States?

Bawal has an estimated audience of 1,517,445 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bawal fans?

66.8% of Bawal fans are female, 33.2% are male, with an average age of 31.4 years.

03

Which brands do Bawal fans like most?

Bawal fans show strongest brand affinity for Malaysia (65.39×), Astro (Malaysian satellite television) (121.77×), and Group buying (30.78×) over the country average.

04

Where do Bawal fans live in United States?

Bawal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bawal fans also like?

Beyond Bawal itself, the audience over-indexes on Astro (Malaysian satellite television) (121.77×), Group buying (30.78×), Jollibee (20.24×), and 7-Eleven (7.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bawal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →