Bawal Audience in United States
Bawal has an estimated audience of 1,517,445 people in United States. 66.8% are female, 33.2% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: UK garage, Electrolyte, Eagle Bridge, New York, Product design, Ichiro Suzuki.
The average Bawal fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Electrolyte, Eagle Bridge, New York, with strongest over-indexing on UK garage (12.73× the country average). Demographically, the Bawal audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bawal fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 31.4 |
| Estimated audience size | 1,517,445 |
Audience persona
The typical Bawal fan in United States is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for UK garage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 106,944 | 0.64× |
| Texas | 63,182 | 0.48× |
| New York | 39,194 | 0.46× |
| Florida | 31,235 | 0.3× |
| New Jersey | 30,053 | 0.78× |
| Illinois | 28,651 | 0.57× |
| Virginia | 19,870 | 0.54× |
| Pennsylvania | 19,707 | 0.39× |
| Mississippi | 17,632 | 1.41× |
| Georgia | 17,572 | 0.38× |
| Louisiana | 15,677 | 0.8× |
| Arkansas | 15,664 | 1.25× |
| Oklahoma | 15,319 | 0.91× |
| Washington | 15,081 | 0.5× |
| Kentucky | 15,076 | 0.79× |
| Alabama | 14,593 | 0.69× |
| North Carolina | 14,590 | 0.32× |
| West Virginia | 14,556 | 2.06× |
| Alaska | 14,526 | 4.47× |
| Michigan | 14,465 | 0.36× |
| Tennessee | 13,903 | 0.46× |
| South Carolina | 13,803 | 0.6× |
| Massachusetts | 13,632 | 0.46× |
| Indiana | 13,449 | 0.49× |
| Kansas | 13,445 | 1.12× |
| Idaho | 13,442 | 1.77× |
| Maryland | 13,180 | 0.51× |
| Missouri | 13,025 | 0.53× |
| Hawaii | 12,841 | 1.97× |
| Iowa | 12,764 | 1.02× |
| Ohio | 12,455 | 0.27× |
| Wisconsin | 12,332 | 0.54× |
| New Hampshire | 11,994 | 2.01× |
| Arizona | 11,876 | 0.38× |
| Nebraska | 11,745 | 1.54× |
| Connecticut | 11,727 | 0.77× |
| New Mexico | 11,683 | 1.54× |
| Nevada | 11,646 | 0.79× |
| Rhode Island | 11,582 | 2.4× |
| Maine | 11,575 | 2.13× |
| Colorado | 11,501 | 0.48× |
| Oregon | 11,497 | 0.66× |
| Utah | 11,428 | 0.84× |
| Minnesota | 11,019 | 0.51× |
| Delaware | 10,372 | 2.48× |
| Washington, District of Columbia | 7,489 | 1.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 12.73× | Music & Radio |
| Electrolyte | 9.64× | Health |
| Eagle Bridge, New York | 157.83× | Travel & Leisure |
| Product design | 3.51× | Business & Career |
| Ichiro Suzuki | 16.81× | Sports |
| Natural rubber | 3.16× | Cars & Mobility |
| Tulkarm | 24.12× | Travel & Leisure |
| Isometric exercise | 10.78× | Sports |
| Tierra Cali | 9.2× | Travel & Leisure |
| Joshua Jackson | 5.08× | Movies & TV |
| Home equity | 2.08× | Home & Garden |
| JDSU | 3.15× | Business & Career |
| Stamp collecting | 4.8× | Home & Garden |
| Combat sport | 1.58× | Sports |
| Jesse Plemons | 3.14× | Movies & TV |
| Hebe | 5.77× | Home & Garden |
| Elsword | 14.15× | Games |
| Staycation | 2.77× | Home & Garden |
| Bank account | 2.07× | Business & Career |
| Home staging | 4.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| LGBTQ+ Identity | OPEN | 1.87 |
| Travelling | THRILL | 1.8 |
| Sports Activity | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.55 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 19.8% |
| Malaysia | 16.0% |
| Japan | 11.5% |
See Bawal audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bawal have in United States?
Bawal has an estimated audience of 1,517,445 people in United States, concentrated in California and Texas.
What is the gender split and age of Bawal fans?
66.8% of Bawal fans are female, 33.2% are male, with an average age of 31.4 years.
Which brands do Bawal fans like most?
Bawal fans show strongest brand affinity for UK garage (12.73×), Electrolyte (9.64×), and Eagle Bridge, New York (157.83×) over the country average.
Where do Bawal fans live in United States?
Bawal fans in United States are most concentrated in California (reach 106,944), Texas (reach 63,182), and New York (reach 39,194). These three regions account for the largest share of the active audience.
What other brands do Bawal fans also like?
Beyond Bawal itself, the audience over-indexes on Electrolyte (9.64×), Eagle Bridge, New York (157.83×), Product design (3.51×), and Ichiro Suzuki (16.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.