Bawal Audience in Germany
Bawal has an estimated audience of 638,603 people in Germany. 70.7% are female, 29.3% are male, average age 35.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Vaillant Group, Gil Ofarim, Cachorro, Collectable, Handmade Gifts.
The average Bawal fan in Germany is 35.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Vaillant Group, Gil Ofarim, Cachorro, with strongest over-indexing on Vaillant Group (35.54× the country average). Demographically, the Bawal audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bawal fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 35.0 |
| Estimated audience size | 638,603 |
Audience persona
The typical Bawal fan in Germany is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Vaillant Group.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 32,769 | 0.38× |
| Nordrhein-Westfalen | 31,584 | 0.23× |
| Bayern | 30,247 | 0.29× |
| Rheinland-Pfalz | 27,783 | 0.87× |
| Brandenburg | 26,613 | 1.34× |
| Niedersachsen | 26,451 | 0.43× |
| Thüringen | 26,209 | 1.61× |
| Sachsen-Anhalt | 25,127 | 1.52× |
| Sachsen | 25,120 | 0.8× |
| Schleswig-Holstein | 23,795 | 1.04× |
| Saarland | 23,700 | 3.02× |
| Hessen | 21,604 | 0.44× |
| Bremen | 19,844 | 3.63× |
| Berlin | 17,698 | 0.62× |
| Hamburg | 16,107 | 1.12× |
| Mecklenburg-Vorpommern | 7,628 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaillant Group | 35.54× | Home & Garden |
| Gil Ofarim | 1.98× | Music & Radio |
| Cachorro | 5.44× | Pets & Animals |
| Collectable | 1.77× | Kids & Family |
| Handmade Gifts | 1.95× | Kids & Family |
| Société Nautique de Genève | 16.04× | Travel & Leisure |
| Natural rubber | 2.1× | Cars & Mobility |
| Ireen Sheer | 2.26× | Music & Radio |
| Commercial mortgage | 1.53× | Business & Career |
| Bugzy Malone | 10.54× | Music & Radio |
| Picnic | 2.46× | Kids & Family |
| Home Delivery | 1.84× | Food & Beverages |
| Isha Yoga | 6.33× | Sports |
| Gruppo Torinese Trasporti | 12.67× | Cars & Mobility |
| Hempstead, New York | 23.1× | Travel & Leisure |
| Google Home | 3.48× | Technology & Electronics |
| Hockenheim | 4.55× | Travel & Leisure |
| Kieser Training | 2.18× | Sports |
| Holstein | 4.39× | Travel & Leisure |
| N'Golo Kanté | 2.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.74 |
| Design Affinity | PREMIUM | 2.6 |
| Individualism | JOY | 2.59 |
| Urban Lifestyle | OPEN | 2.24 |
| Spirituality | BALANCE | 1.81 |
| Luxury Orientation | PREMIUM | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 19.8% |
| Malaysia | 16.0% |
| Japan | 11.5% |
See Bawal audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bawal have in Germany?
Bawal has an estimated audience of 638,603 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Bawal fans?
70.7% of Bawal fans are female, 29.3% are male, with an average age of 35.0 years.
Which brands do Bawal fans like most?
Bawal fans show strongest brand affinity for Vaillant Group (35.54×), Gil Ofarim (1.98×), and Cachorro (5.44×) over the country average.
Where do Bawal fans live in Germany?
Bawal fans in Germany are most concentrated in Baden-Württemberg (reach 32,769), Nordrhein-Westfalen (reach 31,584), and Bayern (reach 30,247). These three regions account for the largest share of the active audience.
What other brands do Bawal fans also like?
Beyond Bawal itself, the audience over-indexes on Gil Ofarim (1.98×), Cachorro (5.44×), Collectable (1.77×), and Handmade Gifts (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.