Rascasse Audience Intelligence

Bawal Audience in Germany

A data profile of the people who buy, follow and care about Bawal in Germany — modelled from more than twelve digital signal sources. Bawal has an estimated audience of 638,603 people in Germany.

#4077among Topic in Germany#488in Fashion & Accessoires

The average Bawal fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Astro (Malaysian satellite television), TVB, Tunic, with strongest over-indexing on Astro (Malaysian satellite television) (51.28× the country average).

Demographically, the Bawal audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bawal fan in Germany is more female, around 35.0 years old, with strong Individualism tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bawal profile in Germany.

Audience size
639K
in Germany
Gender
70.7%♀
29.3% male
Age
35.0
average years
Country rank
#9587
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bawal fans

70.7% are female, 29.3% are male, average age 35.0.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Bawal audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age35.0
Estimated audience size638,603
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Bawal audience in Germany
Age bracketShare%
16-1926%
20-2925%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Bawal audience comes from Germany.

Worldwide audience distribution share by country for Bawal
CountryShare
Indonesia19.8%
Malaysia16.0%
Japan11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bawal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bawal fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.43×
02Bremen~7K1.20×
03Thüringen~20K1.13×
04Sachsen-Anhalt~20K1.12×
05Brandenburg~20K1.08×
06Hamburg~10K1.02×
07Schleswig-Holstein~20K1.01×
08Mecklenburg-Vorpommern~10K0.99×
09Rheinland-Pfalz~30K0.97×
10Sachsen~30K0.95×
11Berlin~30K0.90×
12Niedersachsen~50K0.86×
13Bayern~90K0.85×
14Hessen~40K0.85×
15Baden-Württemberg~70K0.82×
16Nordrhein-Westfalen~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Bawal, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bawal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bawal audience
#·InterestCategoryAffinity×
01Era FMMusic & Radio143.39×
02Astro (Malaysian satellite television)Movies & TV51.28×
03TVBMovies & TV37.14×
04FamilyMartShopping31.44×
05Malaysia AirlinesTravel & Leisure19.09×
06TunicFashion & Accessoires18.37×
07English HomeShopping17.79×
08MigrosShopping12.04×
09Tory BurchFashion & Accessoires11.53×
10D&RTechnology & Electronics11.35×
11ShawlFashion & Accessoires10.65×
12BTSMusic & Radio10.62×
13Korean dramaMovies & TV9.24×
14ScarfFashion & Accessoires9.14×
15Korean cuisineFood & Beverages9.09×
16Hello KittyKids & Family8.26×
17BohemianismFashion & Accessoires7.00×
183D printingTechnology & Electronics6.92×
19DiaryKids & Family5.00×
20StarbucksFood & Beverages3.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bawal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bawal audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.16×
Career OrientationPOWER2.14×
Design AffinityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bawal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
IndulgenceJOY0.69×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bawal have in Germany?

Bawal has an estimated audience of 638,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bawal fans?

70.7% of Bawal fans are female, 29.3% are male, with an average age of 35.0 years.

03

Which brands do Bawal fans like most?

Bawal fans show strongest brand affinity for Astro (Malaysian satellite television) (51.28×), TVB (37.14×), and Tunic (18.37×) over the country average.

04

Where do Bawal fans live in Germany?

Bawal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bawal fans also like?

Beyond Bawal itself, the audience over-indexes on TVB (37.14×), Tunic (18.37×), Shawl (10.65×), and BTS (10.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bawal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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