Diary Audience in Germany
Diary has an estimated audience of 3,297,254 people in Germany. 63.6% are female, 36.4% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Personal organizer, Harry Potter, VnExpress, Web 2.0, Scrapbooking.
The average Diary fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Personal organizer, Harry Potter, VnExpress, with strongest over-indexing on Personal organizer (15.7× the country average). Demographically, the Diary audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Diary fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 41.1 |
| Estimated audience size | 3,297,254 |
Audience persona
The typical Diary fan in Germany is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Personal organizer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 747,148 | 1.04× |
| Bayern | 564,319 | 1.06× |
| Baden-Württemberg | 473,532 | 1.05× |
| Hessen | 371,937 | 1.48× |
| Niedersachsen | 307,473 | 0.96× |
| Berlin | 215,843 | 1.46× |
| Rheinland-Pfalz | 160,760 | 0.97× |
| Sachsen | 147,330 | 0.91× |
| Schleswig-Holstein | 105,227 | 0.89× |
| Brandenburg | 94,155 | 0.92× |
| Hamburg | 86,124 | 1.16× |
| Thüringen | 67,101 | 0.8× |
| Sachsen-Anhalt | 65,168 | 0.76× |
| Mecklenburg-Vorpommern | 46,078 | 0.73× |
| Saarland | 33,516 | 0.83× |
| Bremen | 27,409 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal organizer | 15.7× | Fashion & Accessoires |
| Harry Potter | 2.68× | Movies & TV |
| VnExpress | 16.73× | News |
| Web 2.0 | 5.95× | Technology & Electronics |
| Scrapbooking | 6.7× | Kids & Family |
| Arts and music | 1.74× | Arts & Culture |
| Movies | 1.6× | Movies & TV |
| Wikipedia | 2.35× | Internet & Social Media |
| Onet.pl | 5.88× | News |
| Bauhaus | 2.06× | Shopping |
| New media | 4.25× | Internet & Social Media |
| Dziennik Polska-Europa-Świat | 29.64× | News |
| Tagesschau | 1.65× | Movies & TV |
| Calligraphy | 7.74× | Arts & Culture |
| Saturn (store) | 2.84× | Shopping |
| Pen | 7.99× | Kids & Family |
| Paper craft | 5.45× | Kids & Family |
| Mid-Autumn Festival | 14.98× | Travel & Leisure |
| Candle | 3.66× | Home & Garden |
| Electronic data interchange | 4.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| DIY Mentality | THRILL | 1.5 |
| Convenience Orientation | PREMIUM | 1.46 |
| Spirituality | BALANCE | 1.45 |
| Pet Ownership | JOY | 1.45 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 6.8% |
| Japan | 6.0% |
See Diary audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diary have in Germany?
Diary has an estimated audience of 3,297,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diary fans?
63.6% of Diary fans are female, 36.4% are male, with an average age of 41.1 years.
Which brands do Diary fans like most?
Diary fans show strongest brand affinity for Personal organizer (15.7×), Harry Potter (2.68×), and VnExpress (16.73×) over the country average.
Where do Diary fans live in Germany?
Diary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 747,148), Bayern (reach 564,319), and Baden-Württemberg (reach 473,532). These three regions account for the largest share of the active audience.
What other brands do Diary fans also like?
Beyond Diary itself, the audience over-indexes on Harry Potter (2.68×), VnExpress (16.73×), Web 2.0 (5.95×), and Scrapbooking (6.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.