Rascasse Audience Intelligence

Diary Audience in Germany

A data profile of the people who buy, follow and care about Diary in Germany — modelled from more than twelve digital signal sources. Diary has an estimated audience of 3,297,254 people in Germany.

#1157among Topic in Germany#48in Kids & Family

The average Diary fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Personal organizer, Harry Potter, VnExpress, with strongest over-indexing on Personal organizer (15.7× the country average).

Demographically, the Diary audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diary fan in Germany is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Personal organizer.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary profile in Germany.

Audience size
3.3M
in Germany
Gender
63.6%♀
36.4% male
Age
41.1
average years
Country rank
#1887
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary fans

63.6% are female, 36.4% are male, average age 41.1.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Diary audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age41.1
Estimated audience size3,297,254
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Diary audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Diary audience comes from Germany.

Worldwide audience distribution share by country for Diary
CountryShare
United States19.4%
Italy6.8%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diary fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.29×
02Berlin~200K1.25×
03Bremen~30K1.14×
04Hamburg~80K1.08×
05Bayern~500K1.02×
06Nordrhein-Westfalen~700K0.98×
07Saarland~40K0.97×
08Schleswig-Holstein~100K0.96×
09Brandenburg~100K0.96×
10Rheinland-Pfalz~200K0.95×
11Baden-Württemberg~400K0.94×
12Thüringen~80K0.94×
13Sachsen~100K0.93×
14Niedersachsen~300K0.91×
15Mecklenburg-Vorpommern~60K0.91×
16Sachsen-Anhalt~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Diary, Germany
0.89×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary audience
#·InterestCategoryAffinity×
01Dziennik Polska-Europa-ŚwiatNews29.64×
02VnExpressNews16.73×
03Personal organizerFashion & Accessoires15.70×
04Mid-Autumn FestivalTravel & Leisure14.98×
05PenKids & Family7.99×
06CalligraphyArts & Culture7.74×
07ScrapbookingKids & Family6.70×
08Web 2.0Technology & Electronics5.95×
09Onet.plNews5.88×
10Paper craftKids & Family5.45×
11New mediaInternet & Social Media4.25×
12Electronic data interchangeTechnology & Electronics4.20×
13PlanningBusiness & Career4.11×
14CandleHome & Garden3.66×
15Harry PotterMovies & TV2.68×
16WikipediaInternet & Social Media2.35×
17BauhausShopping2.06×
18Arts and musicArts & Culture1.74×
19TagesschauMovies & TV1.65×
20MoviesMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.76×
MindfulnessBALANCE1.54×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Need for SecurityCONSERVATISM0.86×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary have in Germany?

Diary has an estimated audience of 3,297,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diary fans?

63.6% of Diary fans are female, 36.4% are male, with an average age of 41.1 years.

03

Which brands do Diary fans like most?

Diary fans show strongest brand affinity for Personal organizer (15.7×), Harry Potter (2.68×), and VnExpress (16.73×) over the country average.

04

Where do Diary fans live in Germany?

Diary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Diary fans also like?

Beyond Diary itself, the audience over-indexes on Harry Potter (2.68×), VnExpress (16.73×), Web 2.0 (5.95×), and Scrapbooking (6.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Diary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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