Rascasse Audience Intelligence

Planning Audience in Germany

A data profile of the people who buy, follow and care about Planning in Germany — modelled from more than twelve digital signal sources. Planning has an estimated audience of 3,112,663 people in Germany.

#1241among Topic in Germany#210in Business & Career

The average Planning fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Time management, Computer security, Hugendubel, with strongest over-indexing on Time management (13.72× the country average).

Demographically, the Planning audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Planning fan in Germany is more female, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Time management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planning profile in Germany.

Audience size
3.1M
in Germany
Gender
56.8%♀
43.2% male
Age
40.8
average years
Country rank
#2016
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planning fans

56.8% are female, 43.2% are male, average age 40.8.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Planning audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age40.8
Estimated audience size3,112,663
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Planning audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Planning audience comes from Germany.

Worldwide audience distribution share by country for Planning
CountryShare
United States23.7%
Brazil5.9%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Planning fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.43×
02Hamburg~90K1.26×
03Berlin~200K1.16×
04Bayern~600K1.15×
05Baden-Württemberg~500K1.13×
06Bremen~30K1.01×
07Nordrhein-Westfalen~700K0.97×
08Thüringen~80K0.97×
09Sachsen-Anhalt~80K0.95×
10Rheinland-Pfalz~100K0.94×
11Schleswig-Holstein~100K0.94×
12Brandenburg~90K0.91×
13Sachsen~100K0.88×
14Niedersachsen~300K0.87×
15Saarland~30K0.87×
16Mecklenburg-Vorpommern~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Planning, Germany
0.72×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planning audience
#·InterestCategoryAffinity×
01Time managementBusiness & Career13.72×
02Kitchen gardenHome & Garden10.57×
03Computer securityBusiness & Career4.74×
04BlanketHome & Garden4.74×
05Home insuranceBusiness & Career4.65×
06NotebookTechnology & Electronics4.22×
07DiaryKids & Family4.11×
08Office suppliesBusiness & Career3.85×
09HugendubelShopping3.10×
10Efficient energy useTechnology & Electronics2.78×
11High schoolBusiness & Career2.62×
12ZaraShopping2.46×
13Flower bouquetHome & Garden2.39×
14Modern architectureArts & Culture2.34×
15CrochetHome & Garden2.34×
16KitchenwareHome & Garden2.31×
17InnovationBusiness & Career2.06×
18Renewable energyBusiness & Career2.01×
19RenovationHome & Garden1.99×
20TattoosFashion & Accessoires1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planning audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Quality AwarenessPREMIUM1.63×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planning audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
Luxury OrientationPREMIUM1.00×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planning have in Germany?

Planning has an estimated audience of 3,112,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Planning fans?

56.8% of Planning fans are female, 43.2% are male, with an average age of 40.8 years.

03

Which brands do Planning fans like most?

Planning fans show strongest brand affinity for Time management (13.72×), Computer security (4.74×), and Hugendubel (3.1×) over the country average.

04

Where do Planning fans live in Germany?

Planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Planning fans also like?

Beyond Planning itself, the audience over-indexes on Computer security (4.74×), Hugendubel (3.1×), Efficient energy use (2.78×), and Diary (4.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Planning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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