Planning Audience in Germany
Planning has an estimated audience of 3,112,663 people in Germany. 56.8% are female, 43.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time management, Tagesschau, Renovation, Spiegel Online, Do it yourself (DIY).
The average Planning fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time management, Tagesschau, Renovation, with strongest over-indexing on Time management (12.31× the country average). Demographically, the Planning audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Planning fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.8 |
| Estimated audience size | 3,112,663 |
Audience persona
The typical Planning fan in Germany is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Time management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 674,418 | 0.99× |
| Bayern | 593,136 | 1.19× |
| Baden-Württemberg | 498,229 | 1.17× |
| Hessen | 359,586 | 1.52× |
| Niedersachsen | 268,154 | 0.89× |
| Berlin | 173,059 | 1.24× |
| Rheinland-Pfalz | 147,568 | 0.95× |
| Sachsen | 132,595 | 0.87× |
| Schleswig-Holstein | 104,705 | 0.94× |
| Hamburg | 93,467 | 1.33× |
| Brandenburg | 88,168 | 0.91× |
| Thüringen | 72,299 | 0.91× |
| Sachsen-Anhalt | 55,760 | 0.69× |
| Mecklenburg-Vorpommern | 36,894 | 0.62× |
| Saarland | 30,470 | 0.8× |
| Bremen | 26,357 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time management | 12.31× | Business & Career |
| Tagesschau | 2.28× | Movies & TV |
| Renovation | 2.91× | Home & Garden |
| Spiegel Online | 2.02× | News |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| IKEA | 1.88× | Home & Garden |
| Livemusic | 2.77× | Music & Radio |
| Modern architecture | 2.9× | Arts & Culture |
| Kitchen garden | 11.1× | Home & Garden |
| FC Bayern Munich | 1.51× | Sports |
| Hygiene | 2.56× | Beauty & Wellness |
| Airbnb | 1.87× | Travel & Leisure |
| Transfermarkt | 2.12× | Sports |
| Succulent plant | 3.71× | Home & Garden |
| Obi (store) | 1.6× | Shopping |
| Rossmann | 1.87× | Shopping |
| Renewable energy | 2.25× | Business & Career |
| H&M | 1.65× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| 1.64× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.01 |
| Sustainability | BALANCE | 1.99 |
| Design Affinity | PREMIUM | 1.86 |
| Convenience Orientation | PREMIUM | 1.64 |
| Quality Awareness | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Brazil | 5.9% |
| France | 4.5% |
See Planning audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Planning have in Germany?
Planning has an estimated audience of 3,112,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Planning fans?
56.8% of Planning fans are female, 43.2% are male, with an average age of 40.8 years.
Which brands do Planning fans like most?
Planning fans show strongest brand affinity for Time management (12.31×), Tagesschau (2.28×), and Renovation (2.91×) over the country average.
Where do Planning fans live in Germany?
Planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 674,418), Bayern (reach 593,136), and Baden-Württemberg (reach 498,229). These three regions account for the largest share of the active audience.
What other brands do Planning fans also like?
Beyond Planning itself, the audience over-indexes on Tagesschau (2.28×), Renovation (2.91×), Spiegel Online (2.02×), and Do it yourself (DIY) (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.