Rascasse Audience Intelligence

Planning Audience in United States

A data profile of the people who buy, follow and care about Planning in United States — modelled from more than twelve digital signal sources. Planning has an estimated audience of 16,468,610 people in United States.

#1427among Topic in United States#225in Business & Career

The average Planning fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Time management, IKEA, Innovation, with strongest over-indexing on Time management (10.31× the country average).

Demographically, the Planning audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planning fan in United States is more female, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Time management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planning profile in United States.

Audience size
16.5M
in United States
Gender
62.2%♀
37.8% male
Age
42.7
average years
Country rank
#2097
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planning fans

62.2% are female, 37.8% are male, average age 42.7.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Planning audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.7
Estimated audience size16,468,610
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Planning audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Planning audience comes from United States.

Worldwide audience distribution share by country for Planning
CountryShare
United States23.7%
Brazil5.9%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Planning fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.19×
02Mississippi~200K1.18×
03North Carolina~600K1.17×
04Arkansas~200K1.16×
05Texas~1.5M1.12×
06Florida~1.5M1.12×
07Louisiana~200K1.12×
08South Carolina~300K1.11×
09Virginia~400K1.10×
10Alabama~300K1.10×
11Tennessee~400K1.08×
12Oklahoma~200K1.08×
13South Dakota~40K1.07×
14Indiana~300K1.06×
15Kansas~100K1.06×
16Kentucky~200K1.05×
17California~2M1.04×
18Nebraska~90K1.04×
19Washington~300K1.03×
20Maryland~300K1.03×
21Missouri~300K1.03×
22West Virginia~80K1.02×
23Ohio~500K1.01×
24Washington, District of Columbia~50K1.01×
25Michigan~400K0.99×
26Iowa~100K0.99×
27Hawaii~70K0.99×
28Oregon~200K0.98×
29New Mexico~80K0.98×
30New York~900K0.97×
31Pennsylvania~500K0.96×
32Illinois~500K0.96×
33Arizona~300K0.96×
34Idaho~80K0.96×
35North Dakota~30K0.96×
36Alaska~30K0.95×
37Colorado~200K0.94×
38Nevada~100K0.94×
39Connecticut~200K0.93×
40Delaware~40K0.93×
41Montana~40K0.93×
42Minnesota~200K0.92×
43New Jersey~400K0.91×
44Massachusetts~300K0.91×
45Rhode Island~50K0.91×
46Wisconsin~200K0.90×
47Utah~100K0.90×
48Maine~50K0.88×
49New Hampshire~60K0.86×
50Vermont~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Planning, United States
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planning audience
#·InterestCategoryAffinity×
01Time managementBusiness & Career10.31×
02NotebookTechnology & Electronics5.51×
03Web serverTechnology & Electronics3.35×
04DiaryKids & Family2.82×
05Motivational speakingBusiness & Career2.61×
06InnovationBusiness & Career2.60×
07Non-alcoholic beverageFood & Beverages2.60×
08Diaper bagKids & Family2.50×
09Master of Business AdministrationBusiness & Career2.44×
10Hair ExtensionsBeauty & Wellness2.41×
11CabinetryHome & Garden2.31×
12Career developmentBusiness & Career2.10×
13Microwave ovenHome & Garden2.08×
14IKEAHome & Garden2.04×
15Academic degreeBusiness & Career2.03×
16MetaphysicsBusiness & Career1.83×
17Ace HardwareHome & Garden1.82×
18Planet FitnessSports1.76×
19RedditInternet & Social Media1.63×
20MenardsHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planning audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.50×
Need for SecurityCONSERVATISM1.41×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planning audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
SpiritualityBALANCE1.05×
Healthy LifestyleBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planning have in United States?

Planning has an estimated audience of 16,468,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Planning fans?

62.2% of Planning fans are female, 37.8% are male, with an average age of 42.7 years.

03

Which brands do Planning fans like most?

Planning fans show strongest brand affinity for Time management (10.31×), IKEA (2.04×), and Innovation (2.6×) over the country average.

04

Where do Planning fans live in United States?

Planning fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Planning fans also like?

Beyond Planning itself, the audience over-indexes on IKEA (2.04×), Innovation (2.6×), Planet Fitness (1.76×), and Diary (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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