Planning Audience in United States

Planning has an estimated audience of 16,468,610 people in United States. 62.2% are female, 37.8% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Time management, Hair Extensions, Planet Fitness, Diaper bag, MSN.

The average Planning fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Time management, Hair Extensions, Planet Fitness, with strongest over-indexing on Time management (13.97× the country average). Demographically, the Planning audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Planning fans

Demographic split for Planning audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.7
Estimated audience size16,468,610

Audience persona

The typical Planning fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Time management.

Top regions in United States

Top regions ranked by reach for Planning in United States
RegionReachAffinity
California2,034,3121.12×
Texas1,655,6521.17×
Florida1,336,1381.2×
New York986,6951.07×
Georgia611,2031.2×
North Carolina594,2421.2×
Illinois564,7411.03×
Pennsylvania543,7150.98×
Ohio523,4901.03×
Virginia453,5691.13×
Michigan432,6871×
New Jersey387,1230.92×
Tennessee378,3801.15×
Washington359,8321.09×
Indiana314,3721.04×
Massachusetts308,7760.95×
Arizona306,2910.91×
Maryland301,2741.06×
South Carolina290,8431.17×
Missouri283,0181.07×
Alabama254,6411.11×
Colorado250,4810.97×
Louisiana247,7521.17×
Minnesota224,9130.95×
Wisconsin215,1910.87×
Kentucky209,4641.01×
Oklahoma193,6711.06×
Oregon189,2561×
Mississippi159,6421.18×
Arkansas159,5291.18×
Connecticut156,7500.95×
Nevada152,5960.96×
Kansas144,4541.11×
Iowa134,4750.99×
Utah131,9390.89×
Nebraska81,8450.99×
New Mexico80,9050.98×
Idaho74,9390.91×
West Virginia74,2820.97×
Hawaii71,0241×
Washington, District of Columbia55,4741.12×
New Hampshire53,3080.82×
Maine48,2690.82×
Rhode Island45,1200.86×
Delaware41,2040.91×
Montana36,4100.8×
South Dakota30,8630.81×
Alaska30,6080.87×
North Dakota27,9130.83×
Vermont21,3770.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planning audience
BrandAffinityCategory
Time management13.97×Business & Career
Hair Extensions5.3×Beauty & Wellness
Planet Fitness2.98×Sports
Diaper bag4.93×Kids & Family
MSN2.83×News
Staples (Canada)2.89×Business & Career
Hobby Lobby2.13×Home & Garden
FC Bayern Munich3.7×Sports
Cabinetry2.71×Home & Garden
Metaphysics2.7×Business & Career
Google Flights2.59×Travel & Leisure
Motivational speaking3.01×Business & Career
Notebook6.3×Technology & Electronics
Aldi1.76×Shopping
Great Clips2.7×Beauty & Wellness
Jack Black5.3×Movies & TV
IKEA1.88×Home & Garden
Napoleon Dynamite5.98×Movies & TV
Best Buy1.67×Shopping
Diary2.72×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planning audience
TraitClusterScore
Design AffinityPREMIUM1.56
MindfulnessBALANCE1.5
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.42
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Planning
CountryShare
United States23.8%
Brazil5.9%
France4.5%

See Planning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Planning have in United States?

Planning has an estimated audience of 16,468,610 people in United States, concentrated in California and Texas.

What is the gender split and age of Planning fans?

62.2% of Planning fans are female, 37.8% are male, with an average age of 42.7 years.

Which brands do Planning fans like most?

Planning fans show strongest brand affinity for Time management (13.97×), Hair Extensions (5.3×), and Planet Fitness (2.98×) over the country average.

Where do Planning fans live in United States?

Planning fans in United States are most concentrated in California (reach 2,034,312), Texas (reach 1,655,652), and Florida (reach 1,336,138). These three regions account for the largest share of the active audience.

What other brands do Planning fans also like?

Beyond Planning itself, the audience over-indexes on Hair Extensions (5.3×), Planet Fitness (2.98×), Diaper bag (4.93×), and MSN (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.