Notebook Audience in Germany
Notebook has an estimated audience of 1,702,292 people in Germany. 52.7% are female, 47.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stationery, Diary, Harry Potter, Food and drink, Food.
The average Notebook fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stationery, Diary, Harry Potter, with strongest over-indexing on Stationery (6.56× the country average). Demographically, the Notebook audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Notebook fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.6 |
| Estimated audience size | 1,702,292 |
Audience persona
The typical Notebook fan in Germany is balanced, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Stationery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 384,928 | 1.03× |
| Bayern | 299,069 | 1.09× |
| Baden-Württemberg | 248,434 | 1.07× |
| Niedersachsen | 175,315 | 1.06× |
| Hessen | 131,408 | 1.01× |
| Sachsen | 93,025 | 1.11× |
| Rheinland-Pfalz | 87,470 | 1.03× |
| Berlin | 79,504 | 1.04× |
| Schleswig-Holstein | 56,706 | 0.93× |
| Brandenburg | 54,433 | 1.03× |
| Thüringen | 42,362 | 0.98× |
| Sachsen-Anhalt | 42,095 | 0.95× |
| Hamburg | 34,919 | 0.91× |
| Mecklenburg-Vorpommern | 30,768 | 0.95× |
| Saarland | 18,235 | 0.87× |
| Bremen | 13,537 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stationery | 6.56× | Technology & Electronics |
| Diary | 6.01× | Kids & Family |
| Harry Potter | 1.93× | Movies & TV |
| Food and drink | 1.64× | Food & Beverages |
| Food | 1.71× | Food & Beverages |
| Entertainment | 1.6× | Movies & TV |
| IKEA | 2.2× | Home & Garden |
| Reading | 1.67× | Literature |
| Scrapbooking | 5.69× | Kids & Family |
| Sports | 1.63× | Sports |
| Arts and music | 1.53× | Arts & Culture |
| Outdoor recreation | 1.65× | Sports |
| Germany | 1.57× | Travel & Leisure |
| Vehicles | 1.64× | Cars & Mobility |
| Garden | 2.04× | Home & Garden |
| Consumer electronics | 1.58× | Technology & Electronics |
| H&M | 2.16× | Shopping |
| Clothing | 1.51× | Fashion & Accessoires |
| Pets | 1.64× | Pets & Animals |
| Leisure | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.22 |
| Design Affinity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.61 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Family Orientation | CONSERVATISM | 1.51 |
| Creativity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 11.9% |
| South Korea | 6.9% |
See Notebook audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Notebook have in Germany?
Notebook has an estimated audience of 1,702,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Notebook fans?
52.7% of Notebook fans are female, 47.3% are male, with an average age of 38.6 years.
Which brands do Notebook fans like most?
Notebook fans show strongest brand affinity for Stationery (6.56×), Diary (6.01×), and Harry Potter (1.93×) over the country average.
Where do Notebook fans live in Germany?
Notebook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 384,928), Bayern (reach 299,069), and Baden-Württemberg (reach 248,434). These three regions account for the largest share of the active audience.
What other brands do Notebook fans also like?
Beyond Notebook itself, the audience over-indexes on Diary (6.01×), Harry Potter (1.93×), Food and drink (1.64×), and Food (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Notebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.