Rascasse Audience Intelligence

Notebook Audience in Germany

Name: Notebook — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Notebook in Germany — modelled from more than twelve digital signal sources. Notebook has an estimated audience of 1,702,292 people in Germany.

#2191among Topic in Germany #211in Technology & Electronics

The average Notebook fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stationery, Diary, Food and drink, with strongest over-indexing on Stationery (6.56× the country average).

Demographically, the Notebook audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Notebook fan in Germany is balanced, around 38.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stationery.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notebook profile in Germany.

Audience size

1.7M

in Germany

Gender

52.7%♀

47.3% male

Age

38.6

average years

Country rank

#3947

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Notebook fans

52.7% are female, 47.3% are male, average age 38.6.

Fig. 02

Gender split

52.7%

Female

47.3%

Male

Demographic split for Notebook audience in Germany
Metric	Value
Female	52.7%
Male	47.3%
Average age	38.6
Estimated audience size	1,702,292

Fig. 03

Age distribution

Age distribution of the Notebook audience in Germany
Age bracket	Share	%
16-19		22%
20-29		18%
30-39		20%
40-49		21%
50+		18%

Fig. 04

Worldwide distribution

4.9%

of the worldwide Notebook audience comes from Germany.

Worldwide audience distribution share by country for Notebook
Country	Share
United States	14.6%
Japan	11.7%
South Korea	6.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notebook audience in Germany is strongest.

Fig. 05

Top regions by affinity

Notebook fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~90K	1.10×
02	Bayern	~300K	1.05×
03	Baden-Württemberg	~200K	1.05×
04	Niedersachsen	~200K	1.03×
05	Nordrhein-Westfalen	~400K	1.02×
06	Hessen	~100K	1.02×
07	Brandenburg	~50K	1.02×
08	Thüringen	~40K	1.02×
09	Rheinland-Pfalz	~90K	1.01×
10	Berlin	~80K	1.01×
11	Mecklenburg-Vorpommern	~30K	0.99×
12	Sachsen-Anhalt	~40K	0.97×
13	Bremen	~10K	0.97×
14	Schleswig-Holstein	~60K	0.94×
15	Saarland	~20K	0.92×
16	Hamburg	~30K	0.89×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notebook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notebook audience
#	Interest	Category	×
01	Stationery	Technology & Electronics	6.56×
02	Diary	Kids & Family	6.01×
03	Scrapbooking	Kids & Family	5.69×
04	IKEA	Home & Garden	2.20×
05	H&M	Shopping	2.16×
06	Garden	Home & Garden	2.04×
07	Harry Potter	Movies & TV	1.93×
08	Leisure	Travel & Leisure	1.89×
09	Food	Food & Beverages	1.71×
10	Reading	Literature	1.67×
11	Outdoor recreation	Sports	1.65×
12	Food and drink	Food & Beverages	1.64×
13	Vehicles	Cars & Mobility	1.64×
14	Pets	Pets & Animals	1.64×
15	Sports	Sports	1.63×
16	Entertainment	Movies & TV	1.60×
17	Consumer electronics	Technology & Electronics	1.58×
18	Germany	Travel & Leisure	1.57×
19	Arts and music	Arts & Culture	1.53×
20	Clothing	Fashion & Accessoires	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Notebook audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	1.66×
Creativity	OPEN	1.65×
Design Affinity	PREMIUM	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Notebook audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.98×
Extroversion	THRILL	1.10×
Spirituality	BALANCE	1.18×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Notebook have in Germany?

Notebook has an estimated audience of 1,702,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Notebook fans?

52.7% of Notebook fans are female, 47.3% are male, with an average age of 38.6 years.

Which brands do Notebook fans like most?

Notebook fans show strongest brand affinity for Stationery (6.56×), Diary (6.01×), and Food and drink (1.64×) over the country average.

Where do Notebook fans live in Germany?

Notebook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Notebook fans also like?

Beyond Notebook itself, the audience over-indexes on Diary (6.01×), Food and drink (1.64×), Food (1.71×), and Entertainment (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Notebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Notebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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