Calligraphy Audience in Germany
Calligraphy has an estimated audience of 1,044,631 people in Germany. 69.0% are female, 31.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Google News, Galatasaray S.K., Google Maps, TOEIC.
The average Calligraphy fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Google News, Galatasaray S.K., with strongest over-indexing on Nice (6.58× the country average). Demographically, the Calligraphy audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Calligraphy fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 34.5 |
| Estimated audience size | 1,044,631 |
Audience persona
The typical Calligraphy fan in Germany is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 241,730 | 1.06× |
| Bayern | 187,781 | 1.12× |
| Baden-Württemberg | 147,043 | 1.03× |
| Niedersachsen | 97,066 | 0.96× |
| Hessen | 80,685 | 1.01× |
| Sachsen | 59,227 | 1.16× |
| Rheinland-Pfalz | 50,804 | 0.97× |
| Berlin | 47,249 | 1.01× |
| Schleswig-Holstein | 38,024 | 1.01× |
| Brandenburg | 31,600 | 0.98× |
| Thüringen | 28,364 | 1.07× |
| Hamburg | 25,232 | 1.07× |
| Sachsen-Anhalt | 23,896 | 0.88× |
| Mecklenburg-Vorpommern | 18,814 | 0.94× |
| Saarland | 10,948 | 0.85× |
| Bremen | 7,870 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 6.58× | Travel & Leisure |
| Google News | 6.32× | News |
| Galatasaray S.K. | 3.31× | Sports |
| Google Maps | 2.8× | Internet & Social Media |
| TOEIC | 11.88× | Business & Career |
| Sibling | 7.55× | Kids & Family |
| Dream | 6.62× | Health |
| Body painting | 7.47× | Beauty & Wellness |
| International English Language Testing System | 6.84× | Business & Career |
| Balloon | 11.72× | Travel & Leisure |
| Sketchbook | 7.12× | Literature |
| Trabzonspor | 3.94× | Sports |
| Gulf Arabic | 7.48× | Travel & Leisure |
| Al-Hilal FC | 9.46× | Sports |
| Fenerbahçe S.K. | 3.43× | Sports |
| Pencil | 6.47× | Home & Garden |
| Baby Stuff | 9.25× | |
| Pull&Bear | 4.43× | Fashion & Accessoires |
| Paper craft | 4.39× | Kids & Family |
| Adana | 9.39× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.01 |
| Sports Activity | POWER | 1.86 |
| DIY Mentality | THRILL | 1.76 |
| Urban Lifestyle | OPEN | 1.7 |
| Creativity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| China | 9.9% |
| Japan | 9.9% |
See Calligraphy audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Calligraphy have in Germany?
Calligraphy has an estimated audience of 1,044,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Calligraphy fans?
69.0% of Calligraphy fans are female, 31.0% are male, with an average age of 34.5 years.
Which brands do Calligraphy fans like most?
Calligraphy fans show strongest brand affinity for Nice (6.58×), Google News (6.32×), and Galatasaray S.K. (3.31×) over the country average.
Where do Calligraphy fans live in Germany?
Calligraphy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 241,730), Bayern (reach 187,781), and Baden-Württemberg (reach 147,043). These three regions account for the largest share of the active audience.
What other brands do Calligraphy fans also like?
Beyond Calligraphy itself, the audience over-indexes on Google News (6.32×), Galatasaray S.K. (3.31×), Google Maps (2.8×), and TOEIC (11.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Calligraphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.