Sibling Audience in Germany
Sibling has an estimated audience of 1,821,248 people in Germany. 57.5% are female, 42.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Stradivarius, Progressive rock, Snow White (Fables).
The average Sibling fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Gil Ofarim (3.06× the country average). Demographically, the Sibling audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Sibling fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.6 |
| Estimated audience size | 1,821,248 |
Audience persona
The typical Sibling fan in Germany is more female, around 35.6 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 430,261 | 1.08× |
| Bayern | 306,556 | 1.05× |
| Baden-Württemberg | 276,188 | 1.11× |
| Hessen | 220,202 | 1.59× |
| Niedersachsen | 179,378 | 1.01× |
| Rheinland-Pfalz | 96,668 | 1.06× |
| Schleswig-Holstein | 93,199 | 1.43× |
| Berlin | 85,204 | 1.05× |
| Sachsen | 73,170 | 0.82× |
| Hamburg | 45,352 | 1.1× |
| Brandenburg | 41,734 | 0.74× |
| Thüringen | 35,237 | 0.76× |
| Sachsen-Anhalt | 30,170 | 0.64× |
| Mecklenburg-Vorpommern | 27,490 | 0.79× |
| Saarland | 18,735 | 0.84× |
| Bremen | 14,918 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.06× | Music & Radio |
| Škoda Kodiaq | 2.62× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.51× | Music & Radio |
| Snow White (Fables) | 2.1× | Literature |
| Israel | 1.75× | Travel & Leisure |
| Este, Veneto | 2.04× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.96× | Music & Radio |
| Grappling | 1.62× | Sports |
| Liberace | 4.25× | Music & Radio |
| Alaska | 2.45× | Travel & Leisure |
| Medieval fantasy | 7.48× | Literature |
| Google Analytics | 1.73× | Internet & Social Media |
| Picnic | 2.32× | Kids & Family |
| Kodi (software) | 1.82× | Technology & Electronics |
| KLIX (AM) | 1.54× | Music & Radio |
| Google Photos | 1.7× | Technology & Electronics |
| Building insulation | 2.51× | Home & Garden |
| Janitor | 3.6× | Home & Garden |
| Home Delivery | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.16 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
See Sibling audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sibling have in Germany?
Sibling has an estimated audience of 1,821,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sibling fans?
57.5% of Sibling fans are female, 42.5% are male, with an average age of 35.6 years.
Which brands do Sibling fans like most?
Sibling fans show strongest brand affinity for Gil Ofarim (3.06×), Škoda Kodiaq (2.62×), and Stradivarius (1.97×) over the country average.
Where do Sibling fans live in Germany?
Sibling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 430,261), Bayern (reach 306,556), and Baden-Württemberg (reach 276,188). These three regions account for the largest share of the active audience.
What other brands do Sibling fans also like?
Beyond Sibling itself, the audience over-indexes on Škoda Kodiaq (2.62×), Stradivarius (1.97×), Progressive rock (1.51×), and Snow White (Fables) (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.