Rascasse Audience Intelligence

Sibling Audience in Germany

Name: Sibling — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sibling in Germany — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 1,821,248 people in Germany.

#2096among Topic in Germany #112in Kids & Family

The average Sibling fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Ovechkin, The Intouchables, IHF World Men's Handball Championship, with strongest over-indexing on Alexander Ovechkin (75.41× the country average).

Demographically, the Sibling audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sibling fan in Germany is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Alexander Ovechkin.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sibling profile in Germany.

Audience size

1.8M

in Germany

Gender

57.5%♀

42.5% male

Age

35.6

average years

Country rank

#3699

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sibling fans

57.5% are female, 42.5% are male, average age 35.6.

Fig. 02

Gender split

57.5%

Female

42.5%

Male

Demographic split for Sibling audience in Germany
Metric	Value
Female	57.5%
Male	42.5%
Average age	35.6
Estimated audience size	1,821,248

Fig. 03

Age distribution

Age distribution of the Sibling audience in Germany
Age bracket	Share	%
16-19		28%
20-29		21%
30-39		20%
40-49		20%
50+		12%

Fig. 04

Worldwide distribution

1.2%

of the worldwide Sibling audience comes from Germany.

Worldwide audience distribution share by country for Sibling
Country	Share
United States	28.2%
Japan	6.8%
United Kingdom	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sibling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sibling fans by region: top regions in Germany
#	Region	Reach	×
01	Schleswig-Holstein	~100K	1.94×
02	Hessen	~200K	1.45×
03	Baden-Württemberg	~300K	1.06×
04	Bayern	~300K	1.02×
05	Hamburg	~40K	1.02×
06	Niedersachsen	~200K	1.01×
07	Nordrhein-Westfalen	~400K	1.00×
08	Rheinland-Pfalz	~90K	0.99×
09	Bremen	~20K	0.98×
10	Berlin	~80K	0.94×
11	Saarland	~20K	0.94×
12	Thüringen	~40K	0.86×
13	Mecklenburg-Vorpommern	~30K	0.86×
14	Sachsen	~70K	0.83×
15	Brandenburg	~50K	0.81×
16	Sachsen-Anhalt	~40K	0.78×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sibling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sibling audience
#	Interest	Category	×
01	Alexander Ovechkin	Sports	75.41×
02	The Intouchables	Movies & TV	23.29×
03	Whole life insurance	Business & Career	11.82×
04	Labor Day	Politics & Society	8.44×
05	Calligraphy	Arts & Culture	7.55×
06	Ford Ranger	Cars & Mobility	5.06×
07	Matthew McConaughey	Movies & TV	4.54×
08	European Men's Handball Championship	Sports	4.20×
09	Country rap	Music & Radio	3.64×
10	IHF World Men's Handball Championship	Sports	3.52×
11	Fandom	Literature	3.23×
12	Satire	Literature	2.76×
13	Headphones	Technology & Electronics	2.76×
14	Pillow	Home & Garden	2.31×
15	Singer-songwriter	Music & Radio	2.20×
16	Refrigerator	Home & Garden	2.17×
17	Biology	Health	2.03×
18	Crochet	Home & Garden	2.01×
19	Canada	Travel & Leisure	1.63×
20	Happiness	Health	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sibling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sibling audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.49×
Tradition	CONSERVATISM	1.37×
Patriotism	CONSERVATISM	1.36×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sibling audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.75×
Pet Ownership	JOY	0.81×
Design Affinity	PREMIUM	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sibling have in Germany?

Sibling has an estimated audience of 1,821,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sibling fans?

57.5% of Sibling fans are female, 42.5% are male, with an average age of 35.6 years.

Which brands do Sibling fans like most?

Sibling fans show strongest brand affinity for Alexander Ovechkin (75.41×), The Intouchables (23.29×), and IHF World Men's Handball Championship (3.52×) over the country average.

Where do Sibling fans live in Germany?

Sibling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Sibling fans also like?

Beyond Sibling itself, the audience over-indexes on The Intouchables (23.29×), IHF World Men's Handball Championship (3.52×), Whole life insurance (11.82×), and Calligraphy (7.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Sibling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →