Sibling Audience in Germany
Sibling has an estimated audience of 1,821,248 people in Germany. 57.5% are female, 42.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, The Intouchables, Satire, German television comedy, Country rap.
The average Sibling fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, The Intouchables, Satire, with strongest over-indexing on IHF World Men's Handball Championship (7.11× the country average). Demographically, the Sibling audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Sibling fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.6 |
| Estimated audience size | 1,821,248 |
Audience persona
The typical Sibling fan in Germany is more female, around 35.6 years old, with strong Tradition tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 430,261 | 1.08× |
| Bayern | 306,556 | 1.05× |
| Baden-Württemberg | 276,188 | 1.11× |
| Hessen | 220,202 | 1.59× |
| Niedersachsen | 179,378 | 1.01× |
| Rheinland-Pfalz | 96,668 | 1.06× |
| Schleswig-Holstein | 93,199 | 1.43× |
| Berlin | 85,204 | 1.05× |
| Sachsen | 73,170 | 0.82× |
| Hamburg | 45,352 | 1.1× |
| Brandenburg | 41,734 | 0.74× |
| Thüringen | 35,237 | 0.76× |
| Sachsen-Anhalt | 30,170 | 0.64× |
| Mecklenburg-Vorpommern | 27,490 | 0.79× |
| Saarland | 18,735 | 0.84× |
| Bremen | 14,918 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 7.11× | Sports |
| The Intouchables | 20.16× | Movies & TV |
| Satire | 7.02× | Literature |
| German television comedy | 6.74× | Movies & TV |
| Country rap | 6.46× | Music & Radio |
| Headphones | 5.22× | Technology & Electronics |
| European Men's Handball Championship | 8.22× | Sports |
| Alexander Ovechkin | 29.61× | Sports |
| Calligraphy | 7.96× | Arts & Culture |
| Western Union | 3.41× | Business & Career |
| Family | 1.64× | Kids & Family |
| Vegetable Gardening | 4.56× | Food & Beverages |
| Steve Carell | 9.41× | Movies & TV |
| Allgäu | 4.18× | Travel & Leisure |
| Spiegel Online | 1.52× | News |
| German language | 1.97× | Politics & Society |
| Gala | 1.63× | News |
| Freeware | 1.82× | Technology & Electronics |
| Vacation rental | 2.83× | Travel & Leisure |
| Flower bouquet | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.16 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
See Sibling audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sibling have in Germany?
Sibling has an estimated audience of 1,821,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sibling fans?
57.5% of Sibling fans are female, 42.5% are male, with an average age of 35.6 years.
Which brands do Sibling fans like most?
Sibling fans show strongest brand affinity for IHF World Men's Handball Championship (7.11×), The Intouchables (20.16×), and Satire (7.02×) over the country average.
Where do Sibling fans live in Germany?
Sibling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 430,261), Bayern (reach 306,556), and Baden-Württemberg (reach 276,188). These three regions account for the largest share of the active audience.
What other brands do Sibling fans also like?
Beyond Sibling itself, the audience over-indexes on The Intouchables (20.16×), Satire (7.02×), German television comedy (6.74×), and Country rap (6.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.