A data profile of the people who buy, follow and care about Sibling in United Kingdom — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 6,301,804 people in United Kingdom.
The average Sibling fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include Daily Star (United Kingdom), Wikipedia, Hobby, with strongest over-indexing on Daily Star (United Kingdom) (3.16× the country average).
Demographically, the Sibling audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sibling fan in United Kingdom is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Sibling profile in United Kingdom.
65.6% are female, 34.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.3 |
| Estimated audience size | 6,301,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Sibling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.2% |
| Japan | 6.8% |
| United Kingdom | 4.3% |
Where the Sibling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 4.54× | |
| 02 | Northern Ireland | ~200K | 0.79× | |
| 03 | Scotland | ~400K | 0.68× | |
| 04 | West Midlands | ~200K | 0.66× | |
| 05 | England | ~3M | 0.53× | |
| 06 | North East | ~100K | 0.53× | |
| 07 | Yorkshire and the Humber | ~300K | 0.52× | |
| 08 | East Midlands | ~200K | 0.47× | |
| 09 | East of England | ~300K | 0.46× | |
| 10 | South West | ~200K | 0.44× | |
| 11 | South East | ~300K | 0.39× | |
| 12 | North West | ~200K | 0.36× |
The strongest cross-interests of the Sibling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Harbour | Movies & TV | 3.32× | ||
| 02 | Daily Star (United Kingdom) | News | 3.16× | ||
| 03 | Adoption | Kids & Family | 2.71× | ||
| 04 | Wikipedia | Internet & Social Media | 2.47× | ||
| 05 | Sketch comedy | Movies & TV | 2.39× | ||
| 06 | Hot tub | Home & Garden | 2.04× | ||
| 07 | Satire | Literature | 2.00× | ||
| 08 | Refrigerator | Home & Garden | 1.99× | ||
| 09 | Esso | Cars & Mobility | 1.93× | ||
| 10 | Hobby | Home & Garden | 1.91× | ||
| 11 | Mother's Day | Kids & Family | 1.91× | ||
| 12 | William Hill (bookmaker) | Games | 1.83× | ||
| 13 | Mobile home | Cars & Mobility | 1.83× | ||
| 14 | Volunteering | Politics & Society | 1.81× | ||
| 15 | Distilled beverage | Food & Beverages | 1.65× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Michael Jackson | Music & Radio | 1.59× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.90× |
Sibling has an estimated audience of 6,301,804 people in United Kingdom, concentrated in England and Wales.
65.6% of Sibling fans are female, 34.4% are male, with an average age of 42.3 years.
Sibling fans show strongest brand affinity for Daily Star (United Kingdom) (3.16×), Wikipedia (2.47×), and Hobby (1.91×) over the country average.
Sibling fans in United Kingdom are most concentrated in England (reach ~3M), Wales (reach ~1.5M), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sibling itself, the audience over-indexes on Wikipedia (2.47×), Hobby (1.91×), Kitchen (1.54×), and Aldi (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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