Rascasse Audience Intelligence

Sibling Audience in United States

A data profile of the people who buy, follow and care about Sibling in United States — modelled from more than twelve digital signal sources. Sibling has an estimated audience of 41,509,681 people in United States.

#392among Topic in United States#20in Kids & Family

The average Sibling fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Adoption, MSN, Hollywood, with strongest over-indexing on Adoption (2.6× the country average).

Demographically, the Sibling audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sibling fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Adoption.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sibling profile in United States.

Audience size
41.5M
in United States
Gender
60.1%♀
39.9% male
Age
40.2
average years
Country rank
#546
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sibling fans

60.1% are female, 39.9% are male, average age 40.2.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Sibling audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.2
Estimated audience size41,509,681
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sibling audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Sibling audience comes from United States.

Worldwide audience distribution share by country for Sibling
CountryShare
United States28.2%
Japan6.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sibling audience in United States is strongest.

Fig. 05

Top regions by affinity

Sibling fans by region: top regions in United States
#RegionReachAffinity×
01California~6M1.34×
02Mississippi~400K1.32×
03Texas~4.5M1.20×
04Alabama~700K1.19×
05Louisiana~600K1.19×
06Georgia~1.5M1.17×
07Arkansas~400K1.13×
08Maryland~800K1.12×
09Illinois~1.5M1.11×
10South Carolina~700K1.10×
11Virginia~1M1.09×
12Nebraska~200K1.09×
13Hawaii~200K1.09×
14Arizona~900K1.08×
15Oklahoma~500K1.07×
16New Mexico~200K1.07×
17North Carolina~1.5M1.06×
18Kansas~300K1.06×
19Nevada~400K1.05×
20Missouri~700K1.04×
21New York~2.5M1.03×
22Pennsylvania~1.5M1.03×
23New Jersey~1M1.03×
24Idaho~200K1.02×
25Indiana~800K1.01×
26Florida~3M1.00×
27Minnesota~600K1.00×
28Iowa~300K1.00×
29Kentucky~500K0.99×
30North Dakota~80K0.99×
31Delaware~100K0.98×
32Tennessee~800K0.97×
33Washington~800K0.97×
34West Virginia~200K0.97×
35Michigan~1M0.96×
36South Dakota~90K0.96×
37Ohio~1M0.95×
38Wisconsin~600K0.95×
39Washington, District of Columbia~100K0.95×
40Utah~400K0.94×
41Oregon~400K0.93×
42Alaska~80K0.93×
43Connecticut~400K0.91×
44Massachusetts~700K0.88×
45Rhode Island~100K0.85×
46Vermont~60K0.82×
47Maine~100K0.81×
48Montana~90K0.81×
49Colorado~500K0.80×
50New Hampshire~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Sibling, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sibling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sibling audience
#·InterestCategoryAffinity×
01The ChiveNews3.85×
02MonarchyPolitics & Society3.67×
03AdoptionKids & Family2.60×
04DemocracyPolitics & Society2.16×
05Real propertyHome & Garden2.04×
06Talk radioMusic & Radio2.01×
07MeteorologyHome & Garden1.91×
08Chuck NorrisMovies & TV1.84×
09Creative CommonsTechnology & Electronics1.82×
10Movie theaterMovies & TV1.82×
11Made in USABusiness & Career1.81×
12CBS SportsMovies & TV1.80×
13HollywoodTravel & Leisure1.71×
14DonationBusiness & Career1.71×
15GeneticsKids & Family1.70×
16CanadaTravel & Leisure1.67×
17FolklorePolitics & Society1.66×
18DentistryBusiness & Career1.65×
19DrawingHome & Garden1.58×
20MSNNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sibling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sibling audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Community OrientationOPEN1.33×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sibling audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sibling have in United States?

Sibling has an estimated audience of 41,509,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sibling fans?

60.1% of Sibling fans are female, 39.9% are male, with an average age of 40.2 years.

03

Which brands do Sibling fans like most?

Sibling fans show strongest brand affinity for Adoption (2.6×), MSN (1.53×), and Hollywood (1.71×) over the country average.

04

Where do Sibling fans live in United States?

Sibling fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Sibling fans also like?

Beyond Sibling itself, the audience over-indexes on MSN (1.53×), Hollywood (1.71×), Real property (2.04×), and Genetics (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Sibling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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