Sibling Audience in United States

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Sibling has an estimated audience of 41,509,681 people in United States. 60.1% are female, 39.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Sibling fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sibling audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Sibling fans

Demographic split for Sibling audience in United States
MetricValue
Female60.1%
Male39.9%
Average age40.2
Estimated audience size41,509,681

Audience persona

The typical Sibling fan in United States is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sibling in United States
RegionReachAffinity
California6,573,3431.44×
Texas4,647,1951.3×
Florida3,121,0021.11×
New York2,579,2141.11×
Georgia1,606,2041.26×
Illinois1,537,5541.11×
Pennsylvania1,489,0391.07×
North Carolina1,349,3521.08×
Ohio1,209,9730.95×
Virginia1,147,5571.13×
New Jersey1,116,4541.06×
Michigan1,009,6050.93×
Arizona922,6331.09×
Tennessee860,7431.03×
Washington831,1531×
Maryland828,9621.16×
Massachusetts766,2540.94×
Indiana751,4540.99×
Missouri710,4291.06×
Alabama708,9961.22×
South Carolina690,0571.1×
Louisiana626,4171.17×
Minnesota616,3181.04×
Wisconsin580,1310.93×
Colorado534,1560.82×
Kentucky494,3910.95×
Oklahoma485,3251.05×
Oregon467,1010.98×
Mississippi457,3201.34×
Nevada445,0901.11×
Connecticut401,0630.96×
Arkansas377,7301.1×
Iowa346,5861.01×
Utah335,5490.9×
Kansas330,1351.01×
New Mexico212,3891.02×
Nebraska203,2340.98×
Hawaii189,0701.06×
Idaho174,0600.84×
West Virginia171,3330.89×
Washington, District of Columbia132,0141.06×
New Hampshire118,0480.72×
Maine112,0300.75×
Delaware105,8270.92×
Rhode Island102,9970.78×
North Dakota76,8320.9×
Alaska76,0240.86×
Montana74,5810.65×
South Dakota74,3750.78×
Vermont49,9450.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sibling audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN5.39×News
Income tax13.19×Business & Career
Staples (Canada)4.32×Business & Career
Chuck Norris4.96×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Sam Elliott6.95×Movies & TV
Great Clips4.3×Beauty & Wellness
Catherine O'Hara4.45×Movies & TV
North Korea7.13×Travel & Leisure
Koala8.99×Pets & Animals
Federal Bureau of Investigation6.54×Politics & Society
Nature1.64×Home & Garden
Jane Fonda7.48×Movies & TV
Hobby Lobby2.02×Home & Garden
Diaper bag3.44×Kids & Family
Planet Fitness2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sibling audience
TraitClusterScore
ExtroversionTHRILL1.53
Community OrientationOPEN1.07
TraditionCONSERVATISM1.07
Social Media UsageJOY0.99
Price SensitivityPREMIUM0.98
Family OrientationCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Sibling
CountryShare
United States28.2%
Japan6.8%
United Kingdom4.3%

See Sibling audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Sibling have in United States?

Sibling has an estimated audience of 41,509,681 people in United States, concentrated in California and Texas.

What is the gender split and age of Sibling fans?

60.1% of Sibling fans are female, 39.9% are male, with an average age of 40.2 years.

Which brands do Sibling fans like most?

Sibling fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sibling fans live in United States?

Sibling fans in United States are most concentrated in California (reach 6,573,343), Texas (reach 4,647,195), and Florida (reach 3,121,002). These three regions account for the largest share of the active audience.

What other brands do Sibling fans also like?

Beyond Sibling itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sibling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.