Rascasse Audience Intelligence

The Chive Audience in United States

A data profile of the people who buy, follow and care about The Chive in United States — modelled from more than twelve digital signal sources. The Chive has an estimated audience of 6,299,496 people in United States.

#143among Website / Newspaper / Magazine in United States#25in News

The average The Chive fan in United States is 39.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nathan Fillion, Yahoo! Sports, Broadcasting of sports events, with strongest over-indexing on Nathan Fillion (17.39× the country average).

Demographically, the The Chive audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Chive fan in United States is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Nathan Fillion.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Chive profile in United States.

Audience size
6.3M
in United States
Gender
44.0%♀
56.0% male
Age
39.1
average years
Country rank
#5502
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Chive

44.0% are female, 56.0% are male, average age 39.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for The Chive audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size6,299,496
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Chive audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4919%
50+20%
Fig. 04

Worldwide distribution

73.4%

of the worldwide The Chive audience comes from United States.

Worldwide audience distribution share by country for The Chive
CountryShare
United States73.4%
Canada7.3%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Chive audience in United States is strongest.

Fig. 05

Top regions by affinity

The Chive fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K2.39×
02Idaho~60K1.69×
03Minnesota~200K1.67×
04Nebraska~50K1.56×
05North Dakota~20K1.55×
06Colorado~200K1.50×
07Iowa~80K1.50×
08Wyoming~20K1.50×
09Wisconsin~200K1.47×
10South Dakota~20K1.40×
11New Hampshire~30K1.26×
12Alaska~20K1.25×
13Missouri~100K1.21×
14Oregon~90K1.16×
15New Mexico~40K1.16×
16Ohio~200K1.12×
17Michigan~200K1.12×
18Kansas~60K1.12×
19Pennsylvania~300K1.11×
20Vermont~10K1.10×
21Washington~100K1.06×
22Utah~60K1.02×
23Indiana~100K1.00×
24Illinois~200K0.97×
25Massachusetts~100K0.90×
26Virginia~100K0.87×
27Tennessee~100K0.87×
28Arkansas~50K0.86×
29Rhode Island~20K0.84×
30Arizona~100K0.82×
31West Virginia~30K0.82×
32Maine~20K0.81×
33North Carolina~200K0.80×
34Kentucky~70K0.79×
35Connecticut~50K0.77×
36Oklahoma~60K0.73×
37Texas~400K0.70×
38South Carolina~70K0.70×
39Alabama~70K0.70×
40Louisiana~60K0.69×
41Nevada~40K0.67×
42Delaware~10K0.66×
43New Jersey~100K0.65×
44Florida~300K0.63×
45Georgia~100K0.62×
46Maryland~70K0.62×
47Mississippi~30K0.57×
48New York~200K0.56×
49California~400K0.52×
50Hawaii~10K0.46×
Fig. 06

Affinity by region

Affinity by region — The Chive, United States
0.46×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Chive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Chive audience
#·InterestCategoryAffinity×
01Nathan FillionMovies & TV17.39×
02Yahoo! SportsSports9.15×
03Broadcasting of sports eventsMovies & TV7.51×
04GrungeMusic & Radio7.25×
05Billy Bob ThorntonMovies & TV5.73×
06Daily MailNews4.20×
07Exhibition gameGames3.97×
08Global Television NetworkMovies & TV3.94×
09SiblingKids & Family3.85×
10Dick Van DykeMovies & TV3.19×
11VirtuePolitics & Society3.09×
12AnthropologyBusiness & Career3.05×
13Singer-songwriterMusic & Radio2.65×
14CBSMovies & TV2.47×
15ReligionBusiness & Career2.28×
16Rock musicMusic & Radio1.97×
17TelevisionsTechnology & Electronics1.91×
18Donald TrumpPolitics & Society1.90×
19NFLSports1.61×
20FIFA World Cup 2026Sports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Chive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Chive audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
TraditionCONSERVATISM1.68×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Chive audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.98×
Quality AwarenessPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Chive have in United States?

The Chive has an estimated audience of 6,299,496 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Chive fans?

44.0% of The Chive fans are female, 56.0% are male, with an average age of 39.1 years.

03

Which brands do The Chive fans like most?

The Chive fans show strongest brand affinity for Nathan Fillion (17.39×), Yahoo! Sports (9.15×), and Broadcasting of sports events (7.51×) over the country average.

04

Where do The Chive fans live in United States?

The Chive fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Chive fans also like?

Beyond The Chive itself, the audience over-indexes on Yahoo! Sports (9.15×), Broadcasting of sports events (7.51×), Grunge (7.25×), and Sibling (3.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Chive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Chive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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