The Chive Audience in United States

The Chive logo

The Chive has an estimated audience of 6,829,917 people in United States. 44.0% are female, 56.0% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Nathan Fillion, Yahoo! Sports, Broadcasting of sports events, Grunge, Sibling.

The average The Chive fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nathan Fillion, Yahoo! Sports, Broadcasting of sports events, with strongest over-indexing on Nathan Fillion (17.39× the country average). Demographically, the The Chive audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Chive fans

Demographic split for The Chive audience in United States
MetricValue
Female44.0%
Male56.0%
Average age39.1
Estimated audience size6,829,917

Audience persona

The typical The Chive fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Nathan Fillion.

Top regions in United States

Top regions ranked by reach for The Chive in United States
RegionReachAffinity
Texas445,2980.76×
California402,8070.54×
Florida297,4800.64×
Pennsylvania259,8211.13×
Ohio235,4911.12×
Illinois232,1281.02×
New York229,6300.6×
Michigan201,9561.13×
North Carolina172,2470.84×
Minnesota165,3681.69×
Colorado164,3691.53×
Wisconsin158,1461.54×
Washington151,6901.11×
Virginia142,9060.86×
Georgia137,1410.65×
Missouri132,0041.2×
Tennessee123,9030.9×
Indiana123,6770.99×
Massachusetts122,6590.91×
Arizona114,7920.82×
New Jersey114,2200.66×
Oregon92,3361.18×
Iowa85,2061.51×
Maryland75,4150.64×
South Carolina72,9460.71×
Alabama68,2420.72×
Kentucky68,1430.8×
Utah64,5671.06×
Kansas59,1341.1×
Louisiana59,0500.67×
Idaho58,8871.72×
Oklahoma55,7470.74×
Connecticut54,8380.8×
Nebraska53,0841.55×
Arkansas47,1100.84×
Montana44,9072.37×
Nevada43,8630.66×
New Mexico37,1001.08×
New Hampshire33,5691.25×
Mississippi29,4260.52×
West Virginia24,2930.76×
North Dakota21,7201.55×
South Dakota21,5831.37×
Maine18,3100.75×
Rhode Island17,4490.8×
Alaska17,1721.18×
Wyoming14,3291.42×
Vermont12,6731.06×
Washington, District of Columbia11,8030.57×
Hawaii11,6080.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Chive audience
BrandAffinityCategory
Nathan Fillion17.39×Movies & TV
Yahoo! Sports9.15×Sports
Broadcasting of sports events7.51×Movies & TV
Grunge7.25×Music & Radio
Sibling3.85×Kids & Family
Daily Mail4.2×News
Global Television Network3.94×Movies & TV
Friends2.39×Movies & TV
Virtue3.09×Politics & Society
Exhibition game3.97×Games
Euphoria1.85×Movies & TV
Anthropology3.05×Business & Career
Religion2.28×Business & Career
Singer-songwriter2.65×Music & Radio
Billy Bob Thornton5.73×Movies & TV
Rock music1.97×Music & Radio
Televisions1.91×Technology & Electronics
Fox News Channel1.89×Movies & TV
CBS2.47×Movies & TV
Comedy movies1.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Chive audience
TraitClusterScore
PatriotismCONSERVATISM1.44
ExtroversionTHRILL1.43
Social Media UsageJOY1.23
Early Adopter MentalityPOWER1.22
IndividualismJOY1.21
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for The Chive
CountryShare
United States73.6%
Canada7.9%
United Kingdom3.3%

See The Chive audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Chive have in United States?

The Chive has an estimated audience of 6,829,917 people in United States, concentrated in Texas and California.

What is the gender split and age of The Chive fans?

44.0% of The Chive fans are female, 56.0% are male, with an average age of 39.1 years.

Which brands do The Chive fans like most?

The Chive fans show strongest brand affinity for Nathan Fillion (17.39×), Yahoo! Sports (9.15×), and Broadcasting of sports events (7.51×) over the country average.

Where do The Chive fans live in United States?

The Chive fans in United States are most concentrated in Texas (reach 445,298), California (reach 402,807), and Florida (reach 297,480). These three regions account for the largest share of the active audience.

What other brands do The Chive fans also like?

Beyond The Chive itself, the audience over-indexes on Yahoo! Sports (9.15×), Broadcasting of sports events (7.51×), Grunge (7.25×), and Sibling (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Chive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.