Rascasse Audience Intelligence

Grunge Audience in United States

A data profile of the people who buy, follow and care about Grunge in United States — modelled from more than twelve digital signal sources. Grunge has an estimated audience of 12,154,758 people in United States.

#82among Musical genre in United States#1944among Topic in United States#204in Music & Radio

The average Grunge fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Rock music, Superman, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Grunge audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grunge fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grunge profile in United States.

Audience size
12.2M
in United States
Gender
51.7%♀
48.3% male
Age
35.8
average years
Country rank
#2935
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grunge fans

51.7% are female, 48.3% are male, average age 35.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Grunge audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.8
Estimated audience size12,154,758
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Grunge audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4919%
50+14%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Grunge audience comes from United States.

Worldwide audience distribution share by country for Grunge
CountryShare
United States32.8%
China6.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grunge audience in United States is strongest.

Fig. 05

Top regions by affinity

Grunge fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.30×
02Oklahoma~200K1.20×
03Texas~1M1.19×
04Alaska~30K1.16×
05California~1.5M1.15×
06Arkansas~100K1.13×
07Kentucky~200K1.12×
08Utah~100K1.12×
09West Virginia~60K1.11×
10Nevada~100K1.09×
11Oregon~200K1.08×
12New Mexico~70K1.08×
13Hawaii~60K1.08×
14Idaho~70K1.07×
15Georgia~400K1.06×
16Arizona~300K1.06×
17Indiana~200K1.06×
18North Carolina~400K1.05×
19Missouri~200K1.04×
20Louisiana~200K1.04×
21Florida~800K1.03×
22Virginia~300K1.03×
23Mississippi~100K1.03×
24Kansas~100K1.03×
25Tennessee~200K1.00×
26Nebraska~60K0.99×
27Ohio~400K0.98×
28South Dakota~30K0.98×
29Maryland~200K0.97×
30Alabama~200K0.97×
31Maine~40K0.97×
32North Dakota~20K0.97×
33Pennsylvania~400K0.96×
34Michigan~300K0.94×
35Illinois~400K0.93×
36Minnesota~200K0.93×
37Iowa~90K0.93×
38New Jersey~300K0.92×
39South Carolina~200K0.92×
40Montana~30K0.92×
41Colorado~200K0.91×
42Connecticut~100K0.91×
43Wisconsin~200K0.90×
44New Hampshire~40K0.90×
45New York~600K0.89×
46Massachusetts~200K0.89×
47Rhode Island~30K0.88×
48Delaware~30K0.87×
49Vermont~20K0.84×
50Washington, District of Columbia~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Grunge, United States
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grunge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grunge audience
#·InterestCategoryAffinity×
01Avatar (Swedish band)Music & Radio3.01×
02Millie Bobby BrownMovies & TV2.70×
03Anime conventionLiterature2.49×
04Anime and manga fandomLiterature2.40×
05CaseyMusic & Radio2.34×
06Ariana GrandeMusic & Radio2.24×
07Self careHealth2.19×
08Self-loveHealth2.15×
09LivemusicMusic & Radio2.11×
10Stranger ThingsMovies & TV2.10×
11Acoustic guitarMusic & Radio2.03×
12Communication designBusiness & Career1.98×
13BeetlejuiceMovies & TV1.88×
14Rock musicMusic & Radio1.87×
15BeautyBeauty & Wellness1.75×
16Taylor SwiftMusic & Radio1.66×
17DrawingHome & Garden1.60×
18KPop Demon HuntersMovies & TV1.56×
19SupermanMovies & TV1.54×
20SephoraShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grunge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grunge audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
MindfulnessBALANCE1.20×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grunge audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Career OrientationPOWER0.70×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grunge have in United States?

Grunge has an estimated audience of 12,154,758 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grunge fans?

51.7% of Grunge fans are female, 48.3% are male, with an average age of 35.8 years.

03

Which brands do Grunge fans like most?

Grunge fans show strongest brand affinity for Beauty (1.75×), Rock music (1.87×), and Superman (1.54×) over the country average.

04

Where do Grunge fans live in United States?

Grunge fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Grunge fans also like?

Beyond Grunge itself, the audience over-indexes on Rock music (1.87×), Superman (1.54×), Avatar (Swedish band) (3.01×), and Self care (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Grunge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grunge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →