Grunge Audience in United States

Grunge logo

Grunge has an estimated audience of 12,154,758 people in United States. 51.7% are female, 48.3% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Rock music, Superman, Euphoria, Self care.

The average Grunge fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Rock music, Superman, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Grunge audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Grunge fans

Demographic split for Grunge audience in United States
MetricValue
Female51.7%
Male48.3%
Average age35.8
Estimated audience size12,154,758

Audience persona

The typical Grunge fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Grunge in United States
RegionReachAffinity
California1,675,3141.25×
Texas1,284,0941.23×
Florida909,5111.11×
New York663,7490.98×
Illinois403,0741×
Pennsylvania400,3770.98×
Georgia399,4641.07×
North Carolina390,3061.07×
Ohio371,1930.99×
Washington333,1421.37×
Virginia320,5421.08×
Michigan313,0650.98×
New Jersey304,1660.98×
Arizona273,3381.1×
Tennessee249,7611.02×
Indiana226,0211.02×
Massachusetts221,1970.92×
Maryland209,5041×
Missouri197,1121.01×
Colorado178,4100.93×
Kentucky175,2391.15×
South Carolina171,1820.94×
Wisconsin165,6030.91×
Oklahoma165,1251.22×
Louisiana163,5361.04×
Minnesota162,9190.94×
Oregon159,5221.14×
Alabama153,9180.91×
Nevada134,5901.14×
Utah121,6711.12×
Connecticut111,3550.91×
Arkansas108,0261.08×
Mississippi98,9720.99×
Kansas98,1761.02×
Iowa86,8620.87×
New Mexico63,0641.03×
Idaho62,8761.03×
West Virginia59,5321.05×
Nebraska59,0200.97×
Hawaii56,6621.08×
New Hampshire41,9030.87×
Maine39,8630.92×
Rhode Island32,6960.85×
Montana28,3050.84×
Delaware27,8200.83×
Alaska27,5391.06×
Washington, District of Columbia25,4190.7×
South Dakota24,4200.87×
North Dakota21,8630.88×
Vermont16,2200.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grunge audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Rock music1.87×Music & Radio
Superman1.54×Movies & TV
Euphoria1.53×Movies & TV
Self care2.19×Health
Casey2.34×Music & Radio
Self-love2.15×Health
Anime convention2.49×Literature
Livemusic2.11×Music & Radio
Stranger Things2.1×Movies & TV
Millie Bobby Brown2.7×Movies & TV
Anime and manga fandom2.4×Literature
Beetlejuice1.88×Movies & TV
Taylor Swift1.66×Music & Radio
Sephora1.52×Shopping
KPop Demon Hunters1.56×Movies & TV
Avatar (Swedish band)3.01×Music & Radio
Acoustic guitar2.03×Music & Radio
Communication design1.98×Business & Career
Drawing1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grunge audience
TraitClusterScore
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.49
TraditionCONSERVATISM1.33
Early Adopter MentalityPOWER1.31
SustainabilityBALANCE1.22
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Grunge
CountryShare
United States32.8%
China6.3%
United Kingdom5.8%

See Grunge audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Grunge have in United States?

Grunge has an estimated audience of 12,154,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Grunge fans?

51.7% of Grunge fans are female, 48.3% are male, with an average age of 35.8 years.

Which brands do Grunge fans like most?

Grunge fans show strongest brand affinity for Beauty (1.75×), Rock music (1.87×), and Superman (1.54×) over the country average.

Where do Grunge fans live in United States?

Grunge fans in United States are most concentrated in California (reach 1,675,314), Texas (reach 1,284,094), and Florida (reach 909,511). These three regions account for the largest share of the active audience.

What other brands do Grunge fans also like?

Beyond Grunge itself, the audience over-indexes on Rock music (1.87×), Superman (1.54×), Euphoria (1.53×), and Self care (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grunge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.