A data profile of the people who buy, follow and care about Grunge in Italy — modelled from more than twelve digital signal sources. Grunge has an estimated audience of 1,698,097 people in Italy.
The average Grunge fan in Italy is 33.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Consumer electronics, Livemusic, Harry Potter, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Grunge audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Grunge fan in Italy is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Grunge profile in Italy.
55.9% are female, 44.1% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 33.0 |
| Estimated audience size | 1,698,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Grunge audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.5% |
| China | 6.6% |
| United Kingdom | 6.1% |
Where the Grunge audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~400K | 1.29× | |
| 02 | Lazio | ~200K | 1.20× | |
| 03 | Campania | ~200K | 1.20× | |
| 04 | Emilia-Romagna | ~200K | 1.17× | |
| 05 | Sicilia | ~200K | 1.16× | |
| 06 | Puglia | ~100K | 1.13× | |
| 07 | Tuscany | ~100K | 1.09× | |
| 08 | Sardinia | ~50K | 1.08× | |
| 09 | Veneto | ~100K | 1.05× | |
| 10 | Piedmont | ~100K | 1.03× | |
| 11 | Marche | ~40K | 1.03× | |
| 12 | Abruzzo | ~40K | 1.00× | |
| 13 | Friuli-Venezia Giulia | ~30K | 0.95× | |
| 14 | Umbria | ~30K | 0.95× | |
| 15 | Liguria | ~40K | 0.93× | |
| 16 | Aosta Valley | ~4K | 0.93× | |
| 17 | Molise | ~7K | 0.92× | |
| 18 | Trentino-Alto Adige/Südtirol | ~30K | 0.91× | |
| 19 | Basilicata | ~10K | 0.91× |
The strongest cross-interests of the Grunge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chillwave | Music & Radio | 4.07× | ||
| 02 | Independent music | Music & Radio | 3.20× | ||
| 03 | Livemusic | Music & Radio | 2.74× | ||
| 04 | Self-love | Health | 2.27× | ||
| 05 | Health And Beauty | Beauty & Wellness | 2.27× | ||
| 06 | Cooking show | Food & Beverages | 2.20× | ||
| 07 | Stranger Things | Movies & TV | 2.17× | ||
| 08 | Uomini e Donne | Movies & TV | 2.09× | ||
| 09 | Zadar | Travel & Leisure | 1.94× | ||
| 10 | Take-out | Food & Beverages | 1.92× | ||
| 11 | Harry Potter | Movies & TV | 1.90× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.83× | ||
| 13 | Apéritif and digestif | Food & Beverages | 1.74× | ||
| 14 | Primark | Shopping | 1.72× | ||
| 15 | TikTok | Internet & Social Media | 1.70× | ||
| 16 | Color | Home & Garden | 1.70× | ||
| 17 | Contemporary art | Arts & Culture | 1.67× | ||
| 18 | Spotify | Internet & Social Media | 1.54× | ||
| 19 | Poetry | Literature | 1.54× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Design Affinity | PREMIUM | 1.46× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Grunge has an estimated audience of 1,698,097 people in Italy, concentrated in Lombardy and Lazio.
55.9% of Grunge fans are female, 44.1% are male, with an average age of 33.0 years.
Grunge fans show strongest brand affinity for Consumer electronics (1.51×), Livemusic (2.74×), and Harry Potter (1.9×) over the country average.
Grunge fans in Italy are most concentrated in Lombardy (reach ~400K), Lazio (reach ~200K), and Campania (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Grunge itself, the audience over-indexes on Livemusic (2.74×), Harry Potter (1.9×), Men's clothing (1.83×), and TikTok (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Grunge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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