Poetry Audience in Italy

Poetry has an estimated audience of 14,941,640 people in Italy. 63.9% are female, 36.1% are male, average age 42.8. Top regions: Lombardy, Campania, Lazio.

The average Poetry fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Demographically, the Poetry audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Community Orientation.

Category: Literature · Type: Topic · Subtype: Field of study

Demographics of Poetry fans

Demographic split for Poetry audience in Italy
MetricValue
Female63.9%
Male36.1%
Average age42.8
Estimated audience size14,941,640

Top regions in Italy

Top regions ranked by reach for Poetry in Italy
RegionReachAffinity
Lombardy3,252,3811.24×
Campania2,119,6451.26×
Lazio1,966,6911.07×
Sicilia1,531,4471.18×
Piedmont1,384,6341.25×
Emilia-Romagna1,351,5351.11×
Puglia1,256,1971.22×
Veneto1,211,7881.03×
Tuscany1,146,6351.16×
Calabria429,2770.94×
Sardinia379,4320.9×
Liguria377,9690.9×
Marche345,7540.93×
Trentino-Alto Adige/Südtirol299,8911.06×
Abruzzo284,9300.87×
Friuli-Venezia Giulia270,2970.96×
Umbria171,5170.71×
Basilicata105,6640.77×
Molise49,3570.7×
Aosta Valley28,1720.74×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poetry audience
TraitClusterScore
ExtroversionTHRILL1.48
Community OrientationOPEN1.32
MindfulnessBALANCE1.11
Social Media UsageJOY1.05
CreativityOPEN1.04
Quality AwarenessPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Poetry
CountryShare
United States18.9%
India6.3%
Italy5.6%

See Poetry audiences in other countries

More Field of study audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Poetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.