Apéritif and digestif Audience in Italy
Apéritif and digestif has an estimated audience of 10,466,186 people in Italy. 56.5% are female, 43.5% are male, average age 42.1. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Apéritif and digestif audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Apéritif and digestif fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.1 |
| Estimated audience size | 10,466,186 |
Audience persona
The typical Apéritif and digestif fan in Italy is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| White wine | 4.75× | Food & Beverages |
| Red wine | 4.53× | Food & Beverages |
| Wine tasting | 3.22× | Food & Beverages |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Natural skin care | 3.88× | Beauty & Wellness |
| Ethanol | 5.3× | Health |
| Primark | 2.48× | Shopping |
| University | 2.29× | Business & Career |
| Instant messaging | 2.18× | Internet & Social Media |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Gourmet Foods | 2.33× | Food & Beverages |
| Politics of China | 13.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Luxury Orientation | PREMIUM | 1.2 |
| Design Affinity | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Travelling | THRILL | 1.09 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 35.7% |
| France | 19.3% |
| United States | 10.3% |
See Apéritif and digestif audiences in other countries
- Apéritif and digestif — Germany
- Apéritif and digestif — United States
- Apéritif and digestif — United Kingdom
- Apéritif and digestif — France
- Apéritif and digestif — Spain
- Apéritif and digestif — Brazil
- Apéritif and digestif — Japan
- Apéritif and digestif — South Korea
- Apéritif and digestif — India
- Apéritif and digestif — Canada
- Apéritif and digestif — Mexico
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.