A data profile of the people who buy, follow and care about Apéritif and digestif in Italy — modelled from more than twelve digital signal sources. Apéritif and digestif has an estimated audience of 10,466,186 people in Italy.
Apéritif and digestif has an estimated audience of 10,466,186 people in Italy. 56.5% are female, 43.5% are male, average age 42.1. Top brand affinities: Wine tasting, Red wine, White wine, Champagne, Do it yourself (DIY).
Top brand affinities include Wine tasting, Red wine, White wine, with strongest over-indexing on Wine tasting (2.98× the country average).
Demographically, the Apéritif and digestif audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Apéritif and digestif fan in Italy is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Apéritif and digestif profile in Italy.
56.5% are female, 43.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.1 |
| Estimated audience size | 10,466,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Apéritif and digestif audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 35.7% |
| France | 19.3% |
| United States | 10.3% |
The strongest cross-interests of the Apéritif and digestif audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | White wine | Food & Beverages | 3.96× | ||
| 02 | Vermouth | Food & Beverages | 3.89× | ||
| 03 | Red wine | Food & Beverages | 3.87× | ||
| 04 | Scotch whisky | Food & Beverages | 3.70× | ||
| 05 | Wine tasting | Food & Beverages | 2.98× | ||
| 06 | Champagne | Food & Beverages | 2.81× | ||
| 07 | Korean cuisine | Food & Beverages | 2.57× | ||
| 08 | Eataly | Food & Beverages | 2.54× | ||
| 09 | Gourmet Foods | Food & Beverages | 1.99× | ||
| 10 | Wikipedia | Internet & Social Media | 1.93× | ||
| 11 | Brewery | Food & Beverages | 1.93× | ||
| 12 | Wine cellar | Food & Beverages | 1.90× | ||
| 13 | Primark | Shopping | 1.88× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.81× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.79× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.69× | ||
| 17 | Art exhibition | Arts & Culture | 1.67× | ||
| 18 | Batman | Movies & TV | 1.60× | ||
| 19 | Singer-songwriter | Music & Radio | 1.58× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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