A data profile of the people who buy, follow and care about Apéritif and digestif in France — modelled from more than twelve digital signal sources. Apéritif and digestif has an estimated audience of 5,657,678 people in France.
Apéritif and digestif has an estimated audience of 5,657,678 people in France. 53.9% are female, 46.1% are male, average age 43.2. Top brand affinities: Real property, Indeed.com, WhatsApp, Volotea, Google Maps.
Top brand affinities include Real property, Indeed.com, WhatsApp, with strongest over-indexing on Real property (2.6× the country average).
Demographically, the Apéritif and digestif audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Apéritif and digestif fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Apéritif and digestif profile in France.
53.9% are female, 46.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.2 |
| Estimated audience size | 5,657,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Apéritif and digestif audience comes from France.
| Country | Share |
|---|---|
| Italy | 35.7% |
| France | 19.3% |
| United States | 10.3% |
The strongest cross-interests of the Apéritif and digestif audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pastis | Food & Beverages | 5.04× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Fiberglass | Technology & Electronics | 3.00× | ||
| 06 | Improvisation | Music & Radio | 3.00× | ||
| 07 | Hot tub | Home & Garden | 2.96× | ||
| 08 | Real property | Home & Garden | 2.60× | ||
| 09 | Western Union | Business & Career | 2.53× | ||
| 10 | Volotea | Travel & Leisure | 2.20× | ||
| 11 | Center Parcs | Travel & Leisure | 1.83× | ||
| 12 | Indeed.com | Business & Career | 1.82× | ||
| 13 | Take-out | Food & Beverages | 1.77× | ||
| 14 | Kitchen | Home & Garden | 1.70× | ||
| 15 | Top 14 | Sports | 1.67× | ||
| 16 | Internet & Social Media | 1.65× | |||
| 17 | Google Maps | Internet & Social Media | 1.65× | ||
| 18 | Pâtisserie | Food & Beverages | 1.60× | ||
| 19 | Emmanuel Macron | Politics & Society | 1.59× | ||
| 20 | Apartment | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Indulgence | JOY | 1.86× | |
| Community Orientation | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.81× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Tradition | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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