Top 14 Audience in France
Top 14 has an estimated audience of 5,656,962 people in France. 38.2% are female, 61.8% are male, average age 38.1. Top regions: Nouvelle-Aquitaine, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities: Stade Toulousain, Section Paloise, Union Bordeaux Bègles, Eurosport, Tour de France.
The average Top 14 fan in France is 38.1 years old, more male, and lives primarily in Nouvelle-Aquitaine. The audience is concentrated in Nouvelle-Aquitaine, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities include Stade Toulousain, Section Paloise, Union Bordeaux Bègles, with strongest over-indexing on Stade Toulousain (11.25× the country average). Demographically, the Top 14 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Rugby
Demographics of Top 14 fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 38.1 |
| Estimated audience size | 5,656,962 |
Audience persona
The typical Top 14 fan in France is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Stade Toulousain.
Top 14 fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Nouvelle-Aquitaine | ~2M | 3.57× |
| Occitanie | ~1.5M | 3× |
| Auvergne-Rhône-Alpes | ~800K | 1.24× |
| Île-de-France | ~500K | 0.5× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.82× |
| Pays de la Loire | ~200K | 0.61× |
| Brittany | ~200K | 0.63× |
| Bourgogne-Franche-Comté | ~200K | 0.71× |
| Centre-Val de Loire | ~100K | 0.64× |
| Grand Est | ~100K | 0.27× |
| Hauts-de-France | ~100K | 0.24× |
| Normandy | ~90K | 0.33× |
| Corsica | ~10K | 0.46× |
Top brand affinities of Top 14 fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stade Toulousain | 11.25× | Sports |
| Section Paloise | 14.41× | Sports |
| Union Bordeaux Bègles | 14.64× | Sports |
| Eurosport | 4.09× | Sports |
| Tour de France | 2.09× | Sports |
| Rugby sevens | 8.94× | Sports |
| Stade Français | 12.35× | Sports |
| Olympique Lyonnais (Ladies) | 3.7× | Sports |
| Foot Mercato | 3.2× | Sports |
| RC Toulonnais | 11.4× | Sports |
| L'Équipe | 2.83× | Sports |
| Castres Olympique | 12.88× | Sports |
| Ligue 1 | 2.54× | Sports |
| RC Lens | 3.27× | Sports |
| Rugby World Cup | 6.01× | Sports |
| MSN | 2.52× | News |
| ASM Clermont Auvergne | 11.31× | Sports |
| RMC Sport | 3.72× | Sports |
| Paris Saint-Germain | 1.61× | Sports |
| Six Nations Championship | 5.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Need for Security | CONSERVATISM | 1.33 |
| Risk Appetite | THRILL | 1.32 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 48.0% |
| Italy | 10.7% |
| United Kingdom | 8.4% |
See Top 14 audiences in other countries
More Rugby audiences in France
- Stade Toulousain (3,502,296)
- Rugby World Cup (1,929,025)
- Six Nations Championship (1,646,307)
- Section Paloise (1,345,630)
- National Rugby League (1,192,104)
Frequently asked questions
How many fans does Top 14 have in France?
Top 14 has an estimated audience of 5,656,962 people in France, concentrated in Nouvelle-Aquitaine and Occitanie.
What is the gender split and age of Top 14 fans?
38.2% of Top 14 fans are female, 61.8% are male, with an average age of 38.1 years.
Which brands do Top 14 fans like most?
Top 14 fans show strongest brand affinity for Stade Toulousain (11.25×), Section Paloise (14.41×), and Union Bordeaux Bègles (14.64×) over the country average.
Where do Top 14 fans live in France?
Top 14 fans in France are most concentrated in Nouvelle-Aquitaine (reach ~2M), Occitanie (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Top 14 fans also like?
Beyond Top 14 itself, the audience over-indexes on Section Paloise (14.41×), Union Bordeaux Bègles (14.64×), Eurosport (4.09×), and Tour de France (2.09×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Top 14. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.