A data profile of the people who buy, follow and care about Top 14 in France — modelled from more than twelve digital signal sources. Top 14 has an estimated audience of 5,801,505 people in France.
The average Top 14 fan in France is 38.1 years old, more male, and lives primarily in Nouvelle-Aquitaine.
The audience is concentrated in Nouvelle-Aquitaine, Occitanie, Auvergne-Rhône-Alpes.
Top brand affinities include Stade Toulousain, Section Paloise, Union Bordeaux Bègles, with strongest over-indexing on Stade Toulousain (11.25× the country average).
Demographically, the Top 14 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Top 14 fan in France is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Stade Toulousain.
The key figures that characterise the Top 14 profile in France.
38.2% are female, 61.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 38.1 |
| Estimated audience size | 5,801,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Top 14 audience comes from France.
| Country | Share |
|---|---|
| France | 48.7% |
| Italy | 10.6% |
| United Kingdom | 8.3% |
Where the Top 14 audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~2M | 3.57× | |
| 02 | Occitanie | ~1.5M | 3.00× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 1.24× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 0.82× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 0.71× | |
| 06 | Centre-Val de Loire | ~100K | 0.64× | |
| 07 | Brittany | ~200K | 0.63× | |
| 08 | Pays de la Loire | ~200K | 0.61× | |
| 09 | Île-de-France | ~500K | 0.50× | |
| 10 | Corsica | ~10K | 0.46× | |
| 11 | Normandy | ~90K | 0.33× | |
| 12 | Grand Est | ~100K | 0.27× | |
| 13 | Hauts-de-France | ~100K | 0.24× |
The strongest cross-interests of the Top 14 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Union Bordeaux Bègles | Sports | 14.64× | ||
| 02 | Section Paloise | Sports | 14.41× | ||
| 03 | Castres Olympique | Sports | 12.88× | ||
| 04 | Stade Français | Sports | 12.35× | ||
| 05 | RC Toulonnais | Sports | 11.40× | ||
| 06 | ASM Clermont Auvergne | Sports | 11.31× | ||
| 07 | Stade Toulousain | Sports | 11.25× | ||
| 08 | Rugby sevens | Sports | 8.94× | ||
| 09 | Eden Park | Fashion & Accessoires | 8.20× | ||
| 10 | Rugby World Cup | Sports | 6.01× | ||
| 11 | Six Nations Championship | Sports | 5.77× | ||
| 12 | Eurosport | Sports | 4.09× | ||
| 13 | RMC Sport | Sports | 3.72× | ||
| 14 | Olympique Lyonnais (Ladies) | Sports | 3.70× | ||
| 15 | RC Lens | Sports | 3.27× | ||
| 16 | Foot Mercato | Sports | 3.20× | ||
| 17 | L'Équipe | Sports | 2.83× | ||
| 18 | Ligue 1 | Sports | 2.54× | ||
| 19 | MSN | News | 2.52× | ||
| 20 | Tour de France | Sports | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Individualism | JOY | 0.91× |
Top 14 has an estimated audience of 5,801,505 people in France, concentrated in Nouvelle-Aquitaine and Occitanie.
38.2% of Top 14 fans are female, 61.8% are male, with an average age of 38.1 years.
Top 14 fans show strongest brand affinity for Stade Toulousain (11.25×), Section Paloise (14.41×), and Union Bordeaux Bègles (14.64×) over the country average.
Top 14 fans in France are most concentrated in Nouvelle-Aquitaine (reach ~2M), Occitanie (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Top 14 itself, the audience over-indexes on Section Paloise (14.41×), Union Bordeaux Bègles (14.64×), Eurosport (4.09×), and RC Toulonnais (11.4×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Top 14. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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