A data profile of the people who buy, follow and care about Apéritif and digestif in Germany — modelled from more than twelve digital signal sources. Apéritif and digestif has an estimated audience of 1,339,221 people in Germany.
Apéritif and digestif has an estimated audience of 1,339,221 people in Germany. 52.1% are female, 47.9% are male, average age 35.8. Top brand affinities: Aperol, Nicole Kidman, Lillet, Vermouth, Distilled beverage.
Top brand affinities include Aperol, Nicole Kidman, Lillet, with strongest over-indexing on Aperol (13.24× the country average).
Demographically, the Apéritif and digestif audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical Apéritif and digestif fan in Germany is balanced, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Aperol.
The key figures that characterise the Apéritif and digestif profile in Germany.
52.1% are female, 47.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.8 |
| Estimated audience size | 1,339,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Apéritif and digestif audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 35.7% |
| France | 19.3% |
| United States | 10.3% |
The strongest cross-interests of the Apéritif and digestif audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vermouth | Food & Beverages | 15.70× | ||
| 02 | Aperol | Food & Beverages | 13.24× | ||
| 03 | Schweppes | Food & Beverages | 11.85× | ||
| 04 | Lillet | Food & Beverages | 11.71× | ||
| 05 | Nicole Kidman | Movies & TV | 8.26× | ||
| 06 | Gin and tonic | Food & Beverages | 6.76× | ||
| 07 | Belvedere (vodka) | Food & Beverages | 6.19× | ||
| 08 | Zoom! | Business & Career | 5.83× | ||
| 09 | Bourbon whiskey | Food & Beverages | 5.56× | ||
| 10 | Microbrewery | Food & Beverages | 5.49× | ||
| 11 | Sparkling wine | Food & Beverages | 4.61× | ||
| 12 | Vineyard | Food & Beverages | 4.37× | ||
| 13 | Pedro Pascal | Movies & TV | 3.86× | ||
| 14 | Distilled beverage | Food & Beverages | 3.11× | ||
| 15 | Skyscanner | Travel & Leisure | 2.65× | ||
| 16 | Robert Redford | Movies & TV | 2.54× | ||
| 17 | Fast food | Food & Beverages | 1.86× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.74× | ||
| 19 | Tagesschau | Movies & TV | 1.51× | ||
| 20 | Müller (company) | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| DIY Mentality | THRILL | 1.44× | |
| Design Affinity | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.96× | |
| Convenience Orientation | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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