Apéritif and digestif Audience in Germany

Apéritif and digestif has an estimated audience of 1,339,221 people in Germany. 52.1% are female, 47.9% are male, average age 35.8. Top brand affinities: Lillet, Aperol, Zoom!, Do it yourself (DIY), Spiegel Online.

Top brand affinities include Lillet, Aperol, Zoom!, with strongest over-indexing on Lillet (12.79× the country average). Demographically, the Apéritif and digestif audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Category: Food & Beverages · Type: Topic

Demographics of Apéritif and digestif fans

Demographic split for Apéritif and digestif audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age35.8
Estimated audience size1,339,221

Audience persona

The typical Apéritif and digestif fan in Germany is balanced, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Lillet.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apéritif and digestif audience
BrandAffinityCategory
Lillet12.79×Food & Beverages
Aperol10.99×Food & Beverages
Zoom!7.92×Business & Career
Do it yourself (DIY)2.31×Home & Garden
Spiegel Online2.06×News
Satire3.98×Literature
Distilled beverage2.89×Food & Beverages
Western Union3.56×Business & Career
German television comedy4.7×Movies & TV
Vermouth10.94×Food & Beverages
Pet store2.65×Pets & Animals
Vacations2.1×Travel & Leisure
Family1.5×Kids & Family
Bourbon whiskey5.07×Food & Beverages
Fast food2.1×Food & Beverages
Belvedere (vodka)8.62×Food & Beverages
Stuttgart2.37×Travel & Leisure
Allgäu4.16×Travel & Leisure
Drop shipping2.18×Shopping
Renovation2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apéritif and digestif audience
TraitClusterScore
IndulgenceJOY1.88
DIY MentalityTHRILL1.75
Design AffinityPREMIUM1.64
Sports ActivityPOWER1.43
SustainabilityBALANCE1.38
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Apéritif and digestif
CountryShare
Italy35.7%
France19.3%
United States10.3%

See Apéritif and digestif audiences in other countries

More Food & Beverages audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.