Apéritif and digestif Audience in Germany
Apéritif and digestif has an estimated audience of 1,339,221 people in Germany. 52.1% are female, 47.9% are male, average age 35.8. Top brand affinities: Unique Gifts, Birthday Gifts, Hampton Inn, Goes, Haberler.
Top brand affinities include Unique Gifts, Birthday Gifts, Hampton Inn, with strongest over-indexing on Unique Gifts (5.07× the country average). Demographically, the Apéritif and digestif audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Apéritif and digestif fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.8 |
| Estimated audience size | 1,339,221 |
Audience persona
The typical Apéritif and digestif fan in Germany is balanced, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 5.07× | Shopping |
| Birthday Gifts | 3.94× | Kids & Family |
| Hampton Inn | 12.79× | Travel & Leisure |
| Goes | 1.68× | Travel & Leisure |
| Haberler | 1.65× | News |
| Stradivarius | 1.95× | Shopping |
| Loincloth | 2.67× | Fashion & Accessoires |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Holstein | 6.52× | Travel & Leisure |
| Home Delivery | 2.06× | Food & Beverages |
| Bank account | 1.96× | Business & Career |
| Cachorro | 2.3× | Pets & Animals |
| Hakone, Kanagawa | 4.05× | Travel & Leisure |
| Jabal Amman | 13.13× | Travel & Leisure |
| Esra Erol | 3.29× | Movies & TV |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Volvo V60 | 2.47× | Cars & Mobility |
| Sixx | 1.64× | Movies & TV |
| Ina Wroldsen | 12.32× | Music & Radio |
| Pro-Ject | 3.18× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| DIY Mentality | THRILL | 1.75 |
| Design Affinity | PREMIUM | 1.64 |
| Sports Activity | POWER | 1.43 |
| Sustainability | BALANCE | 1.38 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 35.7% |
| France | 19.3% |
| United States | 10.3% |
See Apéritif and digestif audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apéritif and digestif. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.