Vermouth Audience in Germany
Vermouth has an estimated audience of 468,300 people in Germany. 52.9% are female, 47.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Martini (vermouth), Apéritif and digestif, Zoom!, Aperol, Espresso Martini.
The average Vermouth fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Martini (vermouth), Apéritif and digestif, Zoom!, with strongest over-indexing on Martini (vermouth) (29.67× the country average). Demographically, the Vermouth audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Vermouth fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.6 |
| Estimated audience size | 468,300 |
Audience persona
The typical Vermouth fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Martini (vermouth).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,842 | 1.01× |
| Bayern | 94,395 | 1.25× |
| Baden-Württemberg | 83,440 | 1.31× |
| Niedersachsen | 45,429 | 1× |
| Hessen | 39,603 | 1.11× |
| Rheinland-Pfalz | 24,749 | 1.05× |
| Sachsen | 23,617 | 1.03× |
| Berlin | 20,938 | 1× |
| Schleswig-Holstein | 14,668 | 0.87× |
| Brandenburg | 12,516 | 0.86× |
| Thüringen | 11,773 | 0.99× |
| Hamburg | 11,661 | 1.1× |
| Sachsen-Anhalt | 10,391 | 0.86× |
| Mecklenburg-Vorpommern | 8,009 | 0.9× |
| Saarland | 5,353 | 0.93× |
| Bremen | 2,922 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Martini (vermouth) | 29.67× | Food & Beverages |
| Apéritif and digestif | 15.7× | Food & Beverages |
| Zoom! | 13.77× | Business & Career |
| Aperol | 17.07× | Food & Beverages |
| Espresso Martini | 12.48× | Food & Beverages |
| Metaxa | 30.91× | Food & Beverages |
| 3.62× | Internet & Social Media | |
| Martini (cocktail) | 29.19× | Food & Beverages |
| Rakı | 29.7× | Food & Beverages |
| Sherry | 33.84× | Food & Beverages |
| Pastis | 45.45× | Food & Beverages |
| Gin | 7.11× | Food & Beverages |
| 3.09× | Internet & Social Media | |
| Champagne | 8.1× | Food & Beverages |
| Campari | 18.6× | Food & Beverages |
| REWE | 2.49× | Shopping |
| Lillet | 8.99× | Food & Beverages |
| 2.45× | Internet & Social Media | |
| Wine & Spirits | 5.69× | Food & Beverages |
| Sparkling wine | 5.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.56 |
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Design Affinity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.38 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 25.7% |
| Spain | 12.7% |
| United States | 7.8% |
See Vermouth audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Vermouth have in Germany?
Vermouth has an estimated audience of 468,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vermouth fans?
52.9% of Vermouth fans are female, 47.1% are male, with an average age of 40.6 years.
Which brands do Vermouth fans like most?
Vermouth fans show strongest brand affinity for Martini (vermouth) (29.67×), Apéritif and digestif (15.7×), and Zoom! (13.77×) over the country average.
Where do Vermouth fans live in Germany?
Vermouth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,842), Bayern (reach 94,395), and Baden-Württemberg (reach 83,440). These three regions account for the largest share of the active audience.
What other brands do Vermouth fans also like?
Beyond Vermouth itself, the audience over-indexes on Apéritif and digestif (15.7×), Zoom! (13.77×), Aperol (17.07×), and Espresso Martini (12.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vermouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.