A data profile of the people who buy, follow and care about Vermouth in Spain — modelled from more than twelve digital signal sources. Vermouth has an estimated audience of 1,191,523 people in Spain.
The average Vermouth fan in Spain is 45.2 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Martini (vermouth), IBEX 35, BBVA, with strongest over-indexing on Martini (vermouth) (29.93× the country average).
Demographically, the Vermouth audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vermouth fan in Spain is balanced, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Martini (vermouth).
The key figures that characterise the Vermouth profile in Spain.
53.3% are female, 46.7% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.2 |
| Estimated audience size | 1,191,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 26% | |
| 40-49 | 33% | |
| 50+ | 25% |
of the worldwide Vermouth audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 25.7% |
| Spain | 12.7% |
| United States | 7.9% |
Where the Vermouth audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~400K | 1.94× | |
| 02 | Community of Madrid | ~300K | 1.52× | |
| 03 | Balearic Islands | ~50K | 1.48× | |
| 04 | Basque Autonomous Country | ~50K | 1.15× | |
| 05 | Galicia | ~60K | 1.14× | |
| 06 | Comunidad Valenciana | ~200K | 1.13× | |
| 07 | Andalusia | ~200K | 1.07× | |
| 08 | Principality of Asturias | ~30K | 0.99× | |
| 09 | Canary Islands | ~60K | 0.98× | |
| 10 | Cantabria | ~10K | 0.94× | |
| 11 | Aragon | ~30K | 0.93× | |
| 12 | La Rioja | ~7K | 0.86× | |
| 13 | Castile and León | ~40K | 0.85× | |
| 14 | Navarre | ~10K | 0.80× | |
| 15 | Region of Murcia | ~30K | 0.74× | |
| 16 | Extremadura | ~20K | 0.70× | |
| 17 | Castilla-La Mancha | ~30K | 0.69× |
The strongest cross-interests of the Vermouth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Martini (vermouth) | Food & Beverages | 29.93× | ||
| 02 | Apéritif and digestif | Food & Beverages | 9.55× | ||
| 03 | Starbucks | Food & Beverages | 3.70× | ||
| 04 | IBEX 35 | Business & Career | 3.56× | ||
| 05 | McDonald's | Food & Beverages | 3.20× | ||
| 06 | Loterías y Apuestas del Estado | Games | 2.92× | ||
| 07 | Veganism | Food & Beverages | 2.80× | ||
| 08 | El País | News | 2.23× | ||
| 09 | Internet & Social Media | 2.20× | |||
| 10 | Monarchy | Politics & Society | 2.07× | ||
| 11 | Comedy movies | Movies & TV | 2.04× | ||
| 12 | Footwear | Fashion & Accessoires | 2.02× | ||
| 13 | Hotels | Travel & Leisure | 2.01× | ||
| 14 | Leisure | Travel & Leisure | 2.00× | ||
| 15 | Video | Movies & TV | 2.00× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.96× | ||
| 17 | YouTube | Movies & TV | 1.84× | ||
| 18 | Shoes | Fashion & Accessoires | 1.77× | ||
| 19 | Online shopping | Shopping | 1.72× | ||
| 20 | BBVA | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.11× | |
| Community Orientation | OPEN | 1.85× | |
| Creativity | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.05× | |
| Sports Activity | POWER | 1.19× | |
| Luxury Orientation | PREMIUM | 1.19× |
Vermouth has an estimated audience of 1,191,523 people in Spain, concentrated in Catalonia and Community of Madrid.
53.3% of Vermouth fans are female, 46.7% are male, with an average age of 45.2 years.
Vermouth fans show strongest brand affinity for Martini (vermouth) (29.93×), IBEX 35 (3.56×), and BBVA (1.66×) over the country average.
Vermouth fans in Spain are most concentrated in Catalonia (reach ~400K), Community of Madrid (reach ~300K), and Andalusia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vermouth itself, the audience over-indexes on IBEX 35 (3.56×), BBVA (1.66×), Veganism (2.8×), and McDonald's (3.2×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vermouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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