A data profile of the people who buy, follow and care about Gin in Spain — modelled from more than twelve digital signal sources. Gin has an estimated audience of 2,038,082 people in Spain.
The average Gin fan in Spain is 43.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include El Economista, Carrefour Express, Wallapop, with strongest over-indexing on El Economista (2× the country average).
Demographically, the Gin audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gin fan in Spain is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for El Economista.
The key figures that characterise the Gin profile in Spain.
51.1% are female, 48.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.9 |
| Estimated audience size | 2,038,082 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Gin audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 14.2% |
| Italy | 8.8% |
Where the Gin audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 2.54× | |
| 02 | Canary Islands | ~200K | 1.60× | |
| 03 | Catalonia | ~500K | 1.36× | |
| 04 | Comunidad Valenciana | ~300K | 1.22× | |
| 05 | Andalusia | ~500K | 1.16× | |
| 06 | Community of Madrid | ~300K | 1.00× | |
| 07 | Region of Murcia | ~70K | 0.98× | |
| 08 | La Rioja | ~10K | 0.93× | |
| 09 | Aragon | ~50K | 0.88× | |
| 10 | Cantabria | ~20K | 0.87× | |
| 11 | Navarre | ~20K | 0.86× | |
| 12 | Extremadura | ~40K | 0.85× | |
| 13 | Castile and León | ~70K | 0.83× | |
| 14 | Basque Autonomous Country | ~60K | 0.83× | |
| 15 | Galicia | ~80K | 0.82× | |
| 16 | Castilla-La Mancha | ~70K | 0.82× | |
| 17 | Principality of Asturias | ~40K | 0.82× |
The strongest cross-interests of the Gin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tanqueray | Food & Beverages | 5.83× | ||
| 02 | Bombay Sapphire | Food & Beverages | 5.79× | ||
| 03 | Fred. Olsen & Co. | Cars & Mobility | 2.58× | ||
| 04 | Drinking water | Food & Beverages | 2.52× | ||
| 05 | Scotch whisky | Food & Beverages | 2.42× | ||
| 06 | Nutritionism | Health | 2.30× | ||
| 07 | Red wine | Food & Beverages | 2.06× | ||
| 08 | El Economista | News | 2.00× | ||
| 09 | Cocktail | Food & Beverages | 1.84× | ||
| 10 | Soldering iron | Home & Garden | 1.75× | ||
| 11 | Funding | Business & Career | 1.73× | ||
| 12 | Charitable organization | Politics & Society | 1.70× | ||
| 13 | Makro | Food & Beverages | 1.68× | ||
| 14 | Alcohol | Food & Beverages | 1.66× | ||
| 15 | Juice | Food & Beverages | 1.64× | ||
| 16 | Wallapop | Shopping | 1.63× | ||
| 17 | Gourmet Foods | Food & Beverages | 1.61× | ||
| 18 | Wine tasting | Food & Beverages | 1.60× | ||
| 19 | Carrefour Express | Shopping | 1.53× | ||
| 20 | Local food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Community Orientation | OPEN | 1.32× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Individualism | JOY | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× |
Gin has an estimated audience of 2,038,082 people in Spain, concentrated in Catalonia and Andalusia.
51.1% of Gin fans are female, 48.9% are male, with an average age of 43.9 years.
Gin fans show strongest brand affinity for El Economista (2×), Carrefour Express (1.53×), and Wallapop (1.63×) over the country average.
Gin fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gin itself, the audience over-indexes on Carrefour Express (1.53×), Wallapop (1.63×), Gourmet Foods (1.61×), and Cocktail (1.84×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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