Rascasse Audience Intelligence

Gin Audience in United States

A data profile of the people who buy, follow and care about Gin in United States — modelled from more than twelve digital signal sources. Gin has an estimated audience of 8,356,651 people in United States.

#11among Alcohol in United States#2645among Topic in United States#327in Food & Beverages

The average Gin fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Animal Liberation Orchestra, Fitness and wellness, with strongest over-indexing on Food and drink (1.66× the country average).

Demographically, the Gin audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gin fan in United States is balanced, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gin profile in United States.

Audience size
8.4M
in United States
Gender
46.3%♀
53.7% male
Age
38.3
average years
Country rank
#4239
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gin fans

46.3% are female, 53.7% are male, average age 38.3.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Gin audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.3
Estimated audience size8,356,651
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Gin audience in United States
Age bracketShare%
16-1915%
20-2926%
30-3925%
40-4919%
50+15%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Gin audience comes from United States.

Worldwide audience distribution share by country for Gin
CountryShare
United States15.1%
United Kingdom14.2%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gin audience in United States is strongest.

Fig. 05

Top regions by affinity

Gin fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.86×
02Washington, District of Columbia~30K1.22×
03Massachusetts~200K1.16×
04New York~500K1.13×
05Alaska~20K1.11×
06Louisiana~100K1.10×
07Mississippi~80K1.10×
08Hawaii~40K1.10×
09Washington~200K1.09×
10Pennsylvania~300K1.08×
11Florida~600K1.06×
12Texas~800K1.05×
13Oregon~100K1.05×
14California~1M1.04×
15Virginia~200K1.04×
16Connecticut~90K1.02×
17Arkansas~70K1.02×
18North Carolina~300K1.01×
19Arizona~200K1.00×
20Maryland~100K1.00×
21South Carolina~100K1.00×
22Alabama~100K1.00×
23Michigan~200K0.99×
24Nevada~80K0.99×
25New Jersey~200K0.98×
26Maine~30K0.98×
27New Hampshire~30K0.97×
28Rhode Island~30K0.97×
29Illinois~300K0.96×
30Oklahoma~90K0.96×
31Kansas~60K0.96×
32Nebraska~40K0.96×
33Tennessee~200K0.95×
34Vermont~10K0.95×
35Colorado~100K0.94×
36New Mexico~40K0.94×
37North Dakota~20K0.94×
38Ohio~200K0.93×
39Idaho~40K0.93×
40West Virginia~40K0.93×
41Montana~20K0.93×
42Minnesota~100K0.92×
43Indiana~100K0.91×
44South Dakota~20K0.91×
45Missouri~100K0.90×
46Delaware~20K0.90×
47Iowa~60K0.89×
48Kentucky~90K0.88×
49Utah~60K0.87×
50Wisconsin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Gin, United States
0.85×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gin audience
#·InterestCategoryAffinity×
01The Botanist (gin)Food & Beverages22.08×
02Mixed drinkFood & Beverages4.66×
03Animal Liberation OrchestraMusic & Radio3.35×
04LabCorpHealth2.93×
05WingstopFood & Beverages2.71×
06CaseyMusic & Radio2.68×
07CocktailFood & Beverages2.35×
08Google DriveTechnology & Electronics2.15×
09Texas RoadhouseFood & Beverages2.06×
10Distilled beverageFood & Beverages1.98×
11Alcoholic beveragesFood & Beverages1.78×
12WineFood & Beverages1.77×
13Food and drinkFood & Beverages1.66×
14BeveragesFood & Beverages1.61×
15Rhythm and blues musicMusic & Radio1.60×
16Online shoppingShopping1.56×
17New York CityTravel & Leisure1.54×
18Fitness and wellnessSports1.52×
19RestaurantsFood & Beverages1.52×
20MoviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
Design AffinityPREMIUM1.86×
Luxury OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gin audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.06×
Price SensitivityPREMIUM1.13×
Community OrientationOPEN1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gin have in United States?

Gin has an estimated audience of 8,356,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gin fans?

46.3% of Gin fans are female, 53.7% are male, with an average age of 38.3 years.

03

Which brands do Gin fans like most?

Gin fans show strongest brand affinity for Food and drink (1.66×), Animal Liberation Orchestra (3.35×), and Fitness and wellness (1.52×) over the country average.

04

Where do Gin fans live in United States?

Gin fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gin fans also like?

Beyond Gin itself, the audience over-indexes on Animal Liberation Orchestra (3.35×), Fitness and wellness (1.52×), Movies (1.5×), and Online shopping (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Gin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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