Gin Audience in United States

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Gin has an estimated audience of 8,356,651 people in United States. 46.3% are female, 53.7% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Animal Liberation Orchestra, Fitness and wellness, Movies, Online shopping.

The average Gin fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Animal Liberation Orchestra, Fitness and wellness, with strongest over-indexing on Food and drink (1.66× the country average). Demographically, the Gin audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Gin fans

Demographic split for Gin audience in United States
MetricValue
Female46.3%
Male53.7%
Average age38.3
Estimated audience size8,356,651

Audience persona

The typical Gin fan in United States is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Gin in United States
RegionReachAffinity
California1,007,7941.1×
Texas797,5101.11×
Florida633,2471.12×
New York572,8591.23×
Pennsylvania310,3111.1×
Georgia302,4691.17×
Illinois281,6841.01×
North Carolina271,8421.08×
Ohio247,5930.96×
Virginia225,0811.11×
Michigan223,4341.02×
New Jersey223,4091.05×
Massachusetts199,6001.21×
Washington191,8461.14×
Arizona185,9371.09×
Tennessee161,2860.96×
Maryland144,4221.01×
Indiana140,8740.92×
South Carolina130,5931.04×
Missouri127,6300.95×
Colorado126,7430.96×
Alabama118,3441.01×
Louisiana118,1311.1×
Minnesota115,4170.96×
Wisconsin104,1770.83×
Oregon102,9461.07×
Kentucky93,9040.9×
Oklahoma90,5850.98×
Connecticut88,3631.05×
Nevada83,8151.04×
Mississippi72,0911.05×
Arkansas70,7491.03×
Utah66,6760.89×
Kansas62,6950.95×
Iowa59,5190.86×
Nebraska39,2220.94×
Hawaii39,1951.09×
Idaho37,6230.9×
New Mexico36,6480.87×
West Virginia34,5940.89×
Washington, District of Columbia32,2201.28×
New Hampshire30,9360.94×
Maine27,5730.92×
Rhode Island25,6330.96×
Montana21,3940.92×
Delaware19,6840.85×
Alaska18,8151.05×
South Dakota15,6970.81×
North Dakota14,8040.86×
Vermont12,5730.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gin audience
BrandAffinityCategory
Food and drink1.66×Food & Beverages
Animal Liberation Orchestra3.35×Music & Radio
Fitness and wellness1.52×Sports
Movies1.5×Movies & TV
Online shopping1.56×Shopping
Alcoholic beverages1.78×Food & Beverages
Beverages1.61×Food & Beverages
Wingstop2.71×Food & Beverages
The Botanist (gin)22.08×Food & Beverages
Restaurants1.52×Food & Beverages
Mixed drink4.66×Food & Beverages
Google Drive2.15×Technology & Electronics
Texas Roadhouse2.06×Food & Beverages
Casey2.68×Music & Radio
Cocktail2.35×Food & Beverages
Distilled beverage1.98×Food & Beverages
LabCorp2.93×Health
Wine1.77×Food & Beverages
New York City1.54×Travel & Leisure
Rhythm and blues music1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gin audience
TraitClusterScore
Design AffinityPREMIUM1.76
IndulgenceJOY1.74
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.54
Luxury OrientationPREMIUM1.54
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Gin
CountryShare
United States15.1%
United Kingdom14.2%
Italy8.9%

See Gin audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Gin have in United States?

Gin has an estimated audience of 8,356,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Gin fans?

46.3% of Gin fans are female, 53.7% are male, with an average age of 38.3 years.

Which brands do Gin fans like most?

Gin fans show strongest brand affinity for Food and drink (1.66×), Animal Liberation Orchestra (3.35×), and Fitness and wellness (1.52×) over the country average.

Where do Gin fans live in United States?

Gin fans in United States are most concentrated in California (reach 1,007,794), Texas (reach 797,510), and Florida (reach 633,247). These three regions account for the largest share of the active audience.

What other brands do Gin fans also like?

Beyond Gin itself, the audience over-indexes on Animal Liberation Orchestra (3.35×), Fitness and wellness (1.52×), Movies (1.5×), and Online shopping (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.