The Botanist (gin) Audience in United States

The Botanist (gin) has an estimated audience of 638,599 people in United States. 36.7% are female, 63.3% are male, average age 38.3. Top regions: Ohio, Connecticut, New Jersey.

The average The Botanist (gin) fan in United States is 38.3 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Connecticut, New Jersey. Demographically, the The Botanist (gin) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of The Botanist (gin) fans

Demographic split for The Botanist (gin) audience in United States
MetricValue
Female36.7%
Male63.3%
Average age38.3
Estimated audience size638,599

Top regions in United States

Top regions ranked by reach for The Botanist (gin) in United States
RegionReachAffinity
Ohio326,15116.58×
Connecticut107,36816.76×
New Jersey92,1035.67×
New York66,7631.87×
Massachusetts43,8223.48×
California21,1550.3×
Pennsylvania16,0790.75×
Florida4,6680.11×
Illinois4,1370.19×
Texas3,9980.07×
Virginia2,2720.15×
Georgia2,1140.11×
Michigan2,0810.12×
North Carolina1,8870.1×
Wisconsin1,3800.14×
Indiana1,3800.12×
Washington1,3000.1×
Rhode Island1,2570.62×
Oregon1,1110.15×
Tennessee1,0370.08×
Kentucky1,0350.13×
Maryland1,0150.09×
South Carolina1,0060.1×
New Hampshire8540.34×
Colorado8100.08×
Delaware8000.45×
Minnesota7470.08×
Arizona7250.06×
West Virginia6050.2×
Maine5790.25×
Washington, District of Columbia5780.3×
Nevada5430.09×
Iowa4870.09×
Alabama4450.05×
Louisiana4250.05×
Missouri3640.04×
Oklahoma2860.04×
Hawaii2500.09×
Utah2420.04×
Kansas2280.05×
Mississippi2090.04×
Vermont1930.17×
Arkansas1860.04×
Idaho1820.06×
Alaska1480.11×
New Mexico1390.04×
Wyoming1300.14×
Nebraska1290.04×
Montana1290.07×
South Dakota1270.09×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Botanist (gin) audience
TraitClusterScore
IndulgenceJOY2.34
Design AffinityPREMIUM1.89
LGBTQ+ IdentityOPEN1.86
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.74
Convenience OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for The Botanist (gin)
CountryShare
United States43.8%
United Kingdom25.9%
Australia5.2%

See The Botanist (gin) audiences in other countries

More Spirits audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Botanist (gin). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.