Rascasse Audience Intelligence

The Botanist (gin) Target Market in United States

A data profile of the people who buy, follow and care about The Botanist (gin) in United States — modelled from more than twelve digital signal sources. The Botanist (gin) has an estimated audience of 601,435 people in United States.

#43among Spirits in United States#3390among Brand in United States#1770in Food & Beverages

The average The Botanist (gin) fan in United States is 38.3 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, New Jersey, Connecticut.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Botanist (gin) profile in United States.

Audience size
601K
in United States
Gender
36.7%♀
63.3% male
Age
38.3
average years
Country rank
#32766
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Botanist (gin)

36.7% are female, 63.3% are male, average age 38.3.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for The Botanist (gin) audience in United States
MetricValue
Female36.7%
Male63.3%
Average age38.3
Estimated audience size601,435
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the The Botanist (gin) audience in United States
Age bracketShare%
16-198%
20-2931%
30-3931%
40-4922%
50+9%
Fig. 04

Worldwide distribution

42.7%

of the worldwide The Botanist (gin) audience comes from United States.

Worldwide audience distribution share by country for The Botanist (gin)
CountryShare
United States42.7%
United Kingdom25.8%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Botanist (gin) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Botanist (gin) customers by region in United States
#RegionReachAffinity×
01Ohio~400K20.88×
02Connecticut~100K15.42×
03New Jersey~100K6.38×
04Massachusetts~50K4.08×
05Pennsylvania~30K1.59×
06New York~60K1.56×
07Delaware~2K0.85×
08South Dakota~1K0.83×
09Alaska~1K0.83×
10North Dakota~1K0.83×
11California~60K0.82×
12Montana~1K0.82×
13Mississippi~4K0.79×
14Vermont<1K0.79×
15Arkansas~4K0.77×
16Idaho~2K0.77×
17Nebraska~2K0.77×
18New Mexico~2K0.77×
19Hawaii~2K0.73×
20Rhode Island~1K0.73×
21Kansas~4K0.70×
22Oklahoma~5K0.68×
23West Virginia~2K0.64×
24Louisiana~5K0.63×
25Maine~1K0.63×
26Utah~4K0.62×
27New Hampshire~2K0.62×
28Alabama~5K0.60×
29Iowa~3K0.59×
30Washington, District of Columbia~1K0.58×
31Missouri~6K0.55×
32Nevada~3K0.53×
33Kentucky~4K0.47×
34Oregon~3K0.45×
35South Carolina~4K0.44×
36Minnesota~4K0.44×
37Tennessee~5K0.42×
38Colorado~4K0.41×
39Wisconsin~4K0.41×
40Maryland~4K0.40×
41Arizona~5K0.39×
42Indiana~5K0.39×
43Washington~4K0.34×
44Michigan~5K0.32×
45Virginia~5K0.32×
46North Carolina~6K0.31×
47Illinois~6K0.30×
48Georgia~6K0.30×
49Florida~9K0.22×
50Texas~10K0.19×
Fig. 06

Affinity by region

Affinity by region — The Botanist (gin), United States
0.19×1.00×20.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See The Botanist (gin) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Botanist (gin). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →