Top 50 Spirits in United States

This curated ranking covers the 50 largest spirits in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 166 spirits tracked in United States, the 50 ranked here account for the largest measured audience reach. Jack Daniel's, Hennessy and Don Julio lead the list with a combined estimated audience of 10,871,505 people. Across all 50 entries the average audience size is 1,503,524, and the largest, Jack Daniel's, reaches around 3,955,877 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Jack Daniel's	3,955,877	41.5%	Spirits	Food & Beverages
2	Hennessy	3,593,342	31.6%	Spirits	Food & Beverages
3	Don Julio	3,322,286	49.2%	Spirits	Food & Beverages
4	Johnnie Walker	3,111,322	21.6%	Spirits	Food & Beverages
5	Jameson Irish Whiskey	2,877,194	40.2%	Spirits	Food & Beverages
6	Maker's Mark	2,428,674	54.0%	Spirits	Food & Beverages
7	Smirnoff	2,421,787	25.4%	Spirits	Food & Beverages
8	Jim Beam	2,225,303	33.1%	Spirits	Food & Beverages
9	Woodford Reserve	2,169,889	54.0%	Spirits	Food & Beverages
10	Tito's Vodka	2,163,374	75.8%	Spirits	Food & Beverages
11	Grey Goose (vodka)	2,108,468	30.2%	Spirits	Food & Beverages
12	Casamigos	2,058,136	72.5%	Spirits	Food & Beverages
13	Bacardi	2,009,229	21.0%	Spirits	Food & Beverages
14	Absolut Vodka	1,965,537	19.6%	Spirits	Food & Beverages
15	Martini (vermouth)	1,898,452	20.1%	Spirits	Food & Beverages
16	Cîroc	1,552,023	46.5%	Spirits	Food & Beverages
17	Chivas Regal	1,514,580	16.0%	Spirits	Food & Beverages
18	Aperol Spritz	1,486,679	16.7%	Spirits	Food & Beverages
19	Knob Creek (bourbon)	1,485,372	96.1%	Spirits	Food & Beverages
20	Cointreau	1,450,458	34.3%	Spirits	Food & Beverages
21	Buffalo Trace Distillery	1,449,209	72.4%	Spirits	Food & Beverages
22	Belvedere (vodka)	1,448,435	16.8%	Spirits	Food & Beverages
23	Captain Morgan	1,425,072	31.1%	Spirits	Food & Beverages
24	Glenfiddich	1,345,598	17.7%	Spirits	Food & Beverages
25	Jose Cuervo	1,331,081	37.9%	Spirits	Food & Beverages
26	Chartreuse (liqueur)	1,314,821	42.0%	Spirits	Food & Beverages
27	Hendrick's Gin	1,267,630	19.3%	Spirits	Food & Beverages
28	Bombay Sapphire	1,161,482	17.5%	Spirits	Food & Beverages
29	Tanqueray	1,156,012	16.9%	Spirits	Food & Beverages
30	Aperol	1,145,758	12.0%	Spirits	Food & Beverages
31	Patrón Tequila	1,144,584	57.9%	Spirits	Food & Beverages
32	Malibu Rum	1,130,294	29.2%	Spirits	Food & Beverages
33	SKYY vodka	1,125,016	36.9%	Spirits	Food & Beverages
34	Baileys Irish Cream	1,119,036	20.1%	Spirits	Food & Beverages
35	Southern Comfort	1,092,507	51.5%	Spirits	Food & Beverages
36	Pernod Ricard	1,037,295	21.0%	Spirits	Food & Beverages
37	Glenmorangie	998,856	24.3%	Spirits	Food & Beverages
38	Buffalo Trace Bourbon	852,511	76.0%	Spirits	Food & Beverages
39	Campari	811,032	13.3%	Spirits	Food & Beverages
40	Laphroaig distillery	788,631	25.2%	Spirits	Food & Beverages
41	Wild turkey	739,067	63.4%	Spirits	Food & Beverages
42	The Botanist (gin)	687,791	46.2%	Spirits	Food & Beverages
43	Don Julio Tequila	680,137	63.5%	Spirits	Food & Beverages
44	St. Germain (liqueur)	645,338	23.8%	Spirits	Food & Beverages
45	Teremana Tequila	633,890	80.2%	Spirits	Food & Beverages
46	Dimple	582,501	31.6%	Spirits	Food & Beverages
47	Jägermeister	581,044	17.5%	Spirits	Food & Beverages
48	Sauza Tequila	564,083	75.7%	Spirits	Food & Beverages
49	Beefeater Gin	562,308	14.5%	Spirits	Food & Beverages
50	Ballantine's	557,224	7.1%	Spirits	Food & Beverages