Bacardi Audience in United States

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Bacardi has an estimated audience of 1,991,473 people in United States. 43.0% are female, 57.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Grey Goose (vodka), United States, Movies, Mexico, Video games.

The average Bacardi fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grey Goose (vodka), United States, Movies, with strongest over-indexing on Grey Goose (vodka) (32.03× the country average). Demographically, the Bacardi audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Bacardi fans

Demographic split for Bacardi audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.6
Estimated audience size1,991,473

Audience persona

The typical Bacardi fan in United States is more male, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Grey Goose (vodka).

Top regions in United States

Top regions ranked by reach for Bacardi in United States
RegionReachAffinity
California234,0511.07×
Texas210,2471.23×
Florida195,6351.45×
New York144,5841.3×
North Carolina80,3081.34×
Pennsylvania79,1851.18×
Georgia78,1071.27×
Illinois70,1141.06×
New Jersey65,5461.29×
Virginia54,4041.12×
Ohio50,7280.83×
Michigan48,6410.93×
Massachusetts47,0751.2×
Arizona45,7031.12×
Maryland41,1451.2×
Tennessee40,2121.01×
Indiana39,7391.09×
Washington37,8400.95×
Alabama32,8191.18×
Minnesota29,5291.03×
Wisconsin28,5050.95×
South Carolina28,4550.95×
Colorado28,1190.9×
Missouri26,1180.81×
Kentucky25,8811.04×
Connecticut24,9081.25×
Oklahoma22,1641×
Louisiana21,8200.85×
Oregon19,6790.86×
Nevada18,6820.97×
Utah16,6200.93×
Arkansas16,5281.01×
Mississippi15,0020.91×
Kansas14,7240.94×
Iowa13,6430.83×
New Mexico9,4950.95×
Nebraska9,3180.93×
West Virginia7,6840.83×
Hawaii7,0670.83×
Idaho6,9280.69×
Washington, District of Columbia6,7881.13×
New Hampshire6,6980.85×
Rhode Island6,6341.05×
Maine5,9290.83×
Delaware5,9031.07×
Alaska4,0840.96×
Montana3,7810.68×
North Dakota3,7020.9×
South Dakota3,5210.76×
Vermont2,7820.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bacardi audience
BrandAffinityCategory
Grey Goose (vodka)32.03×Food & Beverages
United States1.71×Travel & Leisure
Movies1.51×Movies & TV
Mexico2.74×Travel & Leisure
Video games1.82×Games
Computers1.67×Technology & Electronics
Instant messaging2.38×Internet & Social Media
Outdoor recreation1.52×Sports
Wingstop2.67×Food & Beverages
Alcoholic beverages1.69×Food & Beverages
The UPS Store2.51×Shopping
Soccer1.84×Sports
Friends1.77×Movies & TV
Pizza Hut2.2×Food & Beverages
Mobile phones1.58×Technology & Electronics
Hip hop music1.69×Music & Radio
AutoZone2.09×Cars & Mobility
Televisions1.52×Technology & Electronics
Comedy movies1.52×Movies & TV
Buffalo Wild Wings2.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bacardi audience
TraitClusterScore
IndulgenceJOY1.61
Community OrientationOPEN1.5
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.3
Urban LifestyleOPEN1.18
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Bacardi
CountryShare
United States20.3%
India14.9%
Mexico10.6%

See Bacardi audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Bacardi have in United States?

Bacardi has an estimated audience of 1,991,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Bacardi fans?

43.0% of Bacardi fans are female, 57.0% are male, with an average age of 36.6 years.

Which brands do Bacardi fans like most?

Bacardi fans show strongest brand affinity for Grey Goose (vodka) (32.03×), United States (1.71×), and Movies (1.51×) over the country average.

Where do Bacardi fans live in United States?

Bacardi fans in United States are most concentrated in California (reach 234,051), Texas (reach 210,247), and Florida (reach 195,635). These three regions account for the largest share of the active audience.

What other brands do Bacardi fans also like?

Beyond Bacardi itself, the audience over-indexes on United States (1.71×), Movies (1.51×), Mexico (2.74×), and Video games (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bacardi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.