Grey Goose (vodka) Audience in United States

Grey Goose (vodka) logo

Grey Goose (vodka) has an estimated audience of 2,108,468 people in United States. 48.5% are female, 51.5% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Wingstop, Twin Peaks, Yard House, Cracker Barrel Old Country Store, Dave & Buster's.

The average Grey Goose (vodka) fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wingstop, Twin Peaks, Yard House, with strongest over-indexing on Wingstop (10.14× the country average). Demographically, the Grey Goose (vodka) audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Grey Goose (vodka) fans

Demographic split for Grey Goose (vodka) audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.2
Estimated audience size2,108,468

Audience persona

The typical Grey Goose (vodka) fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Grey Goose (vodka) in United States
RegionReachAffinity
California247,4351.07×
Texas207,4131.14×
Florida198,1641.39×
New York168,2211.43×
Pennsylvania81,5121.15×
North Carolina77,2881.22×
Illinois76,4531.09×
Georgia73,7131.13×
New Jersey69,3861.29×
Ohio68,3891.05×
Virginia63,9671.25×
Massachusetts54,6981.32×
Michigan53,0500.96×
Maryland43,5051.2×
Arizona40,6530.94×
Washington38,7170.92×
Tennessee38,4680.91×
Indiana38,1710.99×
Connecticut35,9601.7×
Alabama34,1341.16×
South Carolina33,8611.07×
Louisiana31,3041.15×
Kentucky28,8491.09×
Minnesota27,8160.92×
Missouri27,6790.81×
Colorado27,6070.83×
Wisconsin26,7060.84×
Oklahoma22,2490.95×
Nevada21,8411.07×
Oregon21,6720.9×
Mississippi17,9391.03×
Arkansas17,1280.99×
Iowa14,5030.83×
Kansas13,8710.83×
Utah13,4200.71×
Nebraska9,1850.87×
West Virginia8,9960.92×
New Mexico8,3040.79×
Hawaii8,2720.91×
Washington, District of Columbia8,1531.29×
New Hampshire7,4410.9×
Rhode Island7,3511.1×
Idaho6,9660.66×
Maine6,2180.82×
Delaware5,3010.91×
South Dakota4,6350.95×
Montana3,7930.65×
North Dakota3,7030.85×
Alaska3,2460.72×
Vermont3,0330.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grey Goose (vodka) audience
BrandAffinityCategory
Wingstop10.14×Food & Beverages
Twin Peaks12.87×Movies & TV
Yard House13.71×Food & Beverages
Cracker Barrel Old Country Store10.47×Food & Beverages
Dave & Buster's11.69×Food & Beverages
Texas Roadhouse4.77×Food & Beverages
Zaxby's11.32×Food & Beverages
Bob Evans16.25×Food & Beverages
Pizza Hut4.2×Food & Beverages
Vodka6.63×Food & Beverages
Steak 'n Shake12.26×Food & Beverages
Red Robin9.43×Food & Beverages
IHOP4.73×Food & Beverages
Carrabba's Italian Grill12.39×Food & Beverages
Tennessee whiskey9.13×Food & Beverages
Hooters9.44×Food & Beverages
Benihana11.68×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar13.33×Food & Beverages
LongHorn Steakhouse5.01×Food & Beverages
Red Lobster6.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grey Goose (vodka) audience
TraitClusterScore
IndulgenceJOY2
LGBTQ+ IdentityOPEN1.86
Community OrientationOPEN1.7
Convenience OrientationPREMIUM1.43
ExtroversionTHRILL1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Grey Goose (vodka)
CountryShare
United States29.9%
United Kingdom8.7%
Brazil5.7%

See Grey Goose (vodka) audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Grey Goose (vodka) have in United States?

Grey Goose (vodka) has an estimated audience of 2,108,468 people in United States, concentrated in California and Texas.

What is the gender split and age of Grey Goose (vodka) fans?

48.5% of Grey Goose (vodka) fans are female, 51.5% are male, with an average age of 37.2 years.

Which brands do Grey Goose (vodka) fans like most?

Grey Goose (vodka) fans show strongest brand affinity for Wingstop (10.14×), Twin Peaks (12.87×), and Yard House (13.71×) over the country average.

Where do Grey Goose (vodka) fans live in United States?

Grey Goose (vodka) fans in United States are most concentrated in California (reach 247,435), Texas (reach 207,413), and Florida (reach 198,164). These three regions account for the largest share of the active audience.

What other brands do Grey Goose (vodka) fans also like?

Beyond Grey Goose (vodka) itself, the audience over-indexes on Twin Peaks (12.87×), Yard House (13.71×), Cracker Barrel Old Country Store (10.47×), and Dave & Buster's (11.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grey Goose (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.