Rascasse Audience Intelligence

Grey Goose (vodka) Target Market in United States

A data profile of the people who buy, follow and care about Grey Goose (vodka) in United States — modelled from more than twelve digital signal sources. Grey Goose (vodka) has an estimated audience of 2,125,122 people in United States.

#12among Spirits in United States#1389among Brand in United States#828in Food & Beverages

The average Grey Goose (vodka) fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Wingstop, Twin Peaks, Yard House, with strongest over-indexing on Wingstop (10.14× the country average).

Demographically, the Grey Goose (vodka) audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grey Goose (vodka) fan in United States is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grey Goose (vodka) profile in United States.

Audience size
2.1M
in United States
Gender
48.5%♀
51.5% male
Age
37.2
average years
Country rank
#13589
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grey Goose (vodka)

48.5% are female, 51.5% are male, average age 37.2.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Grey Goose (vodka) audience in United States
MetricValue
Female48.5%
Male51.5%
Average age37.2
Estimated audience size2,125,122
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Grey Goose (vodka) audience in United States
Age bracketShare%
16-1916%
20-2930%
30-3924%
40-4917%
50+13%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Grey Goose (vodka) audience comes from United States.

Worldwide audience distribution share by country for Grey Goose (vodka)
CountryShare
United States29.8%
United Kingdom8.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grey Goose (vodka) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grey Goose (vodka) customers by region in United States
#RegionReachAffinity×
01Connecticut~40K1.70×
02Florida~200K1.40×
03New York~200K1.40×
04Virginia~60K1.25×
05New Jersey~70K1.23×
06Massachusetts~50K1.23×
07Washington, District of Columbia~8K1.22×
08Rhode Island~8K1.21×
09Maryland~40K1.20×
10North Carolina~70K1.17×
11Louisiana~30K1.14×
12Alabama~30K1.13×
13Pennsylvania~80K1.12×
14Georgia~70K1.09×
15Texas~200K1.08×
16Nevada~20K1.07×
17Kentucky~30K1.06×
18South Carolina~30K1.04×
19Mississippi~20K1.04×
20Illinois~70K1.03×
21California~200K1.01×
22Ohio~70K1.01×
23Arkansas~20K1.00×
24West Virginia~10K1.00×
25Delaware~6K1.00×
26South Dakota~5K1.00×
27Michigan~50K0.96×
28Indiana~40K0.96×
29Oklahoma~20K0.94×
30North Dakota~4K0.94×
31New Hampshire~8K0.93×
32Minnesota~30K0.92×
33Hawaii~8K0.92×
34Arizona~40K0.91×
35Nebraska~10K0.90×
36Tennessee~40K0.89×
37Oregon~20K0.89×
38Alaska~4K0.89×
39Vermont~3K0.89×
40Washington~40K0.87×
41Wisconsin~30K0.86×
42Iowa~10K0.86×
43Kansas~10K0.86×
44New Mexico~9K0.86×
45Maine~6K0.85×
46Missouri~30K0.82×
47Colorado~30K0.82×
48Montana~4K0.76×
49Idaho~8K0.75×
50Utah~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Grey Goose (vodka), United States
0.71×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grey Goose (vodka) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grey Goose (vodka) audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages16.25×
02Famous Dave'sFood & Beverages14.94×
03Yard HouseFood & Beverages13.71×
04Fleming's Prime Steakhouse & Wine BarFood & Beverages13.33×
05Twin PeaksMovies & TV12.87×
06Ruth's Chris Steak HouseFood & Beverages12.58×
07Carrabba's Italian GrillFood & Beverages12.39×
08Steak 'n ShakeFood & Beverages12.26×
09Dave & Buster'sFood & Beverages11.69×
10Zaxby'sFood & Beverages11.32×
11Cracker Barrel Old Country StoreFood & Beverages10.47×
12WingstopFood & Beverages10.14×
13Red RobinFood & Beverages9.43×
14Tennessee whiskeyFood & Beverages9.13×
15VodkaFood & Beverages6.63×
16Red LobsterFood & Beverages6.05×
17LongHorn SteakhouseFood & Beverages5.01×
18Texas RoadhouseFood & Beverages4.77×
19IHOPFood & Beverages4.73×
20Pizza HutFood & Beverages4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grey Goose (vodka) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grey Goose (vodka) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Career OrientationPOWER1.31×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grey Goose (vodka) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.71×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grey Goose (vodka)'s target market in United States?

Grey Goose (vodka)'s target market in United States covers an estimated 2,125,122 people, concentrated in California and Florida.

02

What is the gender split and age of Grey Goose (vodka) customers?

48.5% of the Grey Goose (vodka) audience are female, 51.5% are male, with an average age of 37.2 years.

03

Which brands do Grey Goose (vodka) fans like most?

Grey Goose (vodka) fans show strongest brand affinity for Wingstop (10.14×), Twin Peaks (12.87×), and Yard House (13.71×) over the country average.

04

Where do Grey Goose (vodka) fans live in United States?

Grey Goose (vodka) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grey Goose (vodka) fans also like?

Beyond Grey Goose (vodka) itself, the audience over-indexes on Twin Peaks (12.87×), Yard House (13.71×), Cracker Barrel Old Country Store (10.47×), and Dave & Buster's (11.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grey Goose (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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