Bacardi Audience in Germany
Bacardi has an estimated audience of 535,729 people in Germany. 38.7% are female, 61.3% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wild Turkey (bourbon), Rye whiskey, Burgundy wine, Bombay Sapphire, Miller Lite.
The average Bacardi fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wild Turkey (bourbon), Rye whiskey, Burgundy wine, with strongest over-indexing on Wild Turkey (bourbon) (69.7× the country average). Demographically, the Bacardi audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Bacardi fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 34.6 |
| Estimated audience size | 535,729 |
Audience persona
The typical Bacardi fan in Germany is more male, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Wild Turkey (bourbon).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,592 | 1.12× |
| Bayern | 83,344 | 0.97× |
| Baden-Württemberg | 75,327 | 1.03× |
| Niedersachsen | 71,188 | 1.37× |
| Hessen | 43,821 | 1.07× |
| Rheinland-Pfalz | 26,076 | 0.97× |
| Sachsen | 24,338 | 0.93× |
| Berlin | 21,493 | 0.9× |
| Schleswig-Holstein | 19,838 | 1.03× |
| Brandenburg | 16,380 | 0.99× |
| Hamburg | 15,189 | 1.25× |
| Sachsen-Anhalt | 13,090 | 0.94× |
| Thüringen | 11,247 | 0.82× |
| Mecklenburg-Vorpommern | 9,825 | 0.96× |
| Saarland | 4,620 | 0.7× |
| Bremen | 4,311 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wild Turkey (bourbon) | 69.7× | Food & Beverages |
| Rye whiskey | 42.78× | Food & Beverages |
| Burgundy wine | 57.42× | Food & Beverages |
| Bombay Sapphire | 28.89× | Food & Beverages |
| Miller Lite | 55.4× | Food & Beverages |
| Tito's Vodka | 68.87× | Food & Beverages |
| Borussia Dortmund | 1.52× | Sports |
| Business and industry | 1.51× | Business & Career |
| Cachaça | 47.79× | Food & Beverages |
| Santiago de Cuba | 14.44× | Travel & Leisure |
| Distilled beverage | 2.7× | Food & Beverages |
| Baccarat (company) | 8.89× | Fashion & Accessoires |
| Highball | 20.38× | Food & Beverages |
| Rum | 5.06× | Food & Beverages |
| SV Werder Bremen | 1.95× | Sports |
| Pitú | 20.36× | Food & Beverages |
| Friends | 2.31× | Movies & TV |
| Hops | 24.25× | Food & Beverages |
| Grey Goose (vodka) | 13.23× | Food & Beverages |
| Lieferando.de | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.99 |
| Early Adopter Mentality | POWER | 1.47 |
| Patriotism | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| India | 14.9% |
| Mexico | 10.6% |
See Bacardi audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Bacardi have in Germany?
Bacardi has an estimated audience of 535,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bacardi fans?
38.7% of Bacardi fans are female, 61.3% are male, with an average age of 34.6 years.
Which brands do Bacardi fans like most?
Bacardi fans show strongest brand affinity for Wild Turkey (bourbon) (69.7×), Rye whiskey (42.78×), and Burgundy wine (57.42×) over the country average.
Where do Bacardi fans live in Germany?
Bacardi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,592), Bayern (reach 83,344), and Baden-Württemberg (reach 75,327). These three regions account for the largest share of the active audience.
What other brands do Bacardi fans also like?
Beyond Bacardi itself, the audience over-indexes on Rye whiskey (42.78×), Burgundy wine (57.42×), Bombay Sapphire (28.89×), and Miller Lite (55.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bacardi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.