Rascasse Audience Intelligence

Wild Turkey (bourbon) Target Market in Germany

A data profile of the people who buy, follow and care about Wild Turkey (bourbon) in Germany — modelled from more than twelve digital signal sources. Wild Turkey (bourbon) has an estimated audience of 161,604 people in Germany.

#41among Spirits in Germany#3250among Brand in Germany#1260in Food & Beverages

The average Wild Turkey (bourbon) fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Piña colada, Jim Beam, Cognac, with strongest over-indexing on Piña colada (241.38× the country average).

Demographically, the Wild Turkey (bourbon) audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wild Turkey (bourbon) fan in Germany is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Piña colada.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wild Turkey (bourbon) profile in Germany.

Audience size
162K
in Germany
Gender
42.7%♀
57.3% male
Age
44.1
average years
Country rank
#25901
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wild Turkey (bourbon)

42.7% are female, 57.3% are male, average age 44.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Wild Turkey (bourbon) audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age44.1
Estimated audience size161,604
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Wild Turkey (bourbon) audience in Germany
Age bracketShare%
16-196%
20-2917%
30-3925%
40-4925%
50+27%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Wild Turkey (bourbon) audience comes from Germany.

Worldwide audience distribution share by country for Wild Turkey (bourbon)
CountryShare
United States52.9%
United Kingdom6.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Turkey (bourbon) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wild Turkey (bourbon) customers by region in Germany
#RegionReachAffinity×
01Hamburg~5K1.35×
02Hessen~10K1.18×
03Berlin~8K1.11×
04Bayern~30K1.08×
05Schleswig-Holstein~6K1.07×
06Niedersachsen~20K1.05×
07Bremen~1K1.04×
08Rheinland-Pfalz~8K1.01×
09Nordrhein-Westfalen~30K0.96×
10Saarland~2K0.96×
11Sachsen-Anhalt~4K0.95×
12Thüringen~4K0.93×
13Baden-Württemberg~20K0.91×
14Mecklenburg-Vorpommern~3K0.91×
15Brandenburg~5K0.90×
16Sachsen~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Wild Turkey (bourbon), Germany
0.89×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Turkey (bourbon) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Turkey (bourbon) audience
#·InterestCategoryAffinity×
01Piña coladaFood & Beverages241.38×
02The Glenlivet distilleryFood & Beverages177.86×
03Grey Goose (vodka)Food & Beverages147.20×
04Jim BeamFood & Beverages129.74×
05SmirnoffFood & Beverages127.20×
06CognacFood & Beverages122.67×
07Jameson Irish WhiskeyFood & Beverages115.16×
08Chivas RegalFood & Beverages114.35×
09Hendrick's GinFood & Beverages70.63×
10BacardiFood & Beverages69.70×
11HeinekenFood & Beverages61.71×
12MojitoFood & Beverages61.64×
13Captain MorganFood & Beverages54.76×
14HennessyFood & Beverages43.33×
15Malt whiskyFood & Beverages41.96×
16Irish whiskeyFood & Beverages39.15×
17Single malt whiskyFood & Beverages36.69×
18TequilaFood & Beverages35.02×
19Beer festivalFood & Beverages26.04×
20Scotch whiskyFood & Beverages21.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Turkey (bourbon) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Turkey (bourbon) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
Convenience OrientationPREMIUM1.84×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Turkey (bourbon) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.47×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wild Turkey (bourbon)'s target market in Germany?

Wild Turkey (bourbon)'s target market in Germany covers an estimated 161,604 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wild Turkey (bourbon) customers?

42.7% of the Wild Turkey (bourbon) audience are female, 57.3% are male, with an average age of 44.1 years.

03

Which brands do Wild Turkey (bourbon) fans like most?

Wild Turkey (bourbon) fans show strongest brand affinity for Piña colada (241.38×), Jim Beam (129.74×), and Cognac (122.67×) over the country average.

04

Where do Wild Turkey (bourbon) fans live in Germany?

Wild Turkey (bourbon) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Turkey (bourbon) fans also like?

Beyond Wild Turkey (bourbon) itself, the audience over-indexes on Jim Beam (129.74×), Cognac (122.67×), Grey Goose (vodka) (147.2×), and The Glenlivet distillery (177.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Wild Turkey (bourbon) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wild Turkey (bourbon). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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