Mojito Audience in Germany
Mojito has an estimated audience of 255,431 people in Germany. 62.1% are female, 37.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smirnoff, Cuban cuisine, Sugarcane, Wild Turkey (bourbon), SKYY vodka.
The average Mojito fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smirnoff, Cuban cuisine, Sugarcane, with strongest over-indexing on Smirnoff (69.32× the country average). Demographically, the Mojito audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Mojito fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.3 |
| Estimated audience size | 255,431 |
Audience persona
The typical Mojito fan in Germany is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Smirnoff.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,732 | 1.07× |
| Bayern | 43,994 | 1.07× |
| Baden-Württemberg | 36,716 | 1.05× |
| Niedersachsen | 25,755 | 1.04× |
| Hessen | 20,367 | 1.05× |
| Sachsen | 14,179 | 1.13× |
| Rheinland-Pfalz | 12,604 | 0.98× |
| Berlin | 11,976 | 1.05× |
| Schleswig-Holstein | 8,255 | 0.9× |
| Brandenburg | 7,604 | 0.96× |
| Thüringen | 6,696 | 1.03× |
| Hamburg | 6,649 | 1.15× |
| Sachsen-Anhalt | 6,183 | 0.93× |
| Mecklenburg-Vorpommern | 4,777 | 0.98× |
| Saarland | 2,651 | 0.85× |
| Bremen | 1,654 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smirnoff | 69.32× | Food & Beverages |
| Cuban cuisine | 77.71× | Food & Beverages |
| Sugarcane | 55.2× | Food & Beverages |
| Wild Turkey (bourbon) | 61.64× | Food & Beverages |
| SKYY vodka | 72.16× | Food & Beverages |
| Grey Goose (vodka) | 43.17× | Food & Beverages |
| Highball | 58.87× | Food & Beverages |
| Bulleit Bourbon | 57.76× | Food & Beverages |
| Rémy Martin | 51.22× | Food & Beverages |
| Cocktail (1988 film) | 22.05× | Movies & TV |
| Jensen Ackles | 20× | Movies & TV |
| Tito's Vodka | 92.31× | Food & Beverages |
| Small batch whiskey | 26.25× | Food & Beverages |
| Redbreast (whiskey) | 18.91× | Food & Beverages |
| Primark | 5.23× | Shopping |
| Ramazzotti (liqueur) | 20× | Food & Beverages |
| Stella Artois | 38.39× | Food & Beverages |
| Rum | 10.21× | Food & Beverages |
| Hennessy | 20.87× | Food & Beverages |
| The Glenlivet distillery | 35.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2 |
| Creativity | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Poland | 9.6% |
| Italy | 5.6% |
See Mojito audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Mojito have in Germany?
Mojito has an estimated audience of 255,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mojito fans?
62.1% of Mojito fans are female, 37.9% are male, with an average age of 36.3 years.
Which brands do Mojito fans like most?
Mojito fans show strongest brand affinity for Smirnoff (69.32×), Cuban cuisine (77.71×), and Sugarcane (55.2×) over the country average.
Where do Mojito fans live in Germany?
Mojito fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,732), Bayern (reach 43,994), and Baden-Württemberg (reach 36,716). These three regions account for the largest share of the active audience.
What other brands do Mojito fans also like?
Beyond Mojito itself, the audience over-indexes on Cuban cuisine (77.71×), Sugarcane (55.2×), Wild Turkey (bourbon) (61.64×), and SKYY vodka (72.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mojito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.