Rascasse Audience Intelligence

Mojito Audience in Germany

A data profile of the people who buy, follow and care about Mojito in Germany — modelled from more than twelve digital signal sources. Mojito has an estimated audience of 255,431 people in Germany.

#42among Alcohol in Germany#6661among Topic in Germany#937in Food & Beverages

The average Mojito fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smirnoff, Cuban cuisine, Sugarcane, with strongest over-indexing on Smirnoff (69.32× the country average).

Demographically, the Mojito audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mojito fan in Germany is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Smirnoff.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mojito profile in Germany.

Audience size
255K
in Germany
Gender
62.1%♀
37.9% male
Age
36.3
average years
Country rank
#19385
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mojito fans

62.1% are female, 37.9% are male, average age 36.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Mojito audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age36.3
Estimated audience size255,431
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Mojito audience in Germany
Age bracketShare%
16-1920%
20-2927%
30-3923%
40-4919%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Mojito audience comes from Germany.

Worldwide audience distribution share by country for Mojito
CountryShare
United States14.0%
Poland9.6%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mojito audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mojito fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~10K1.14×
02Hamburg~6K1.11×
03Nordrhein-Westfalen~60K1.07×
04Thüringen~7K1.07×
05Bayern~40K1.03×
06Baden-Württemberg~40K1.03×
07Niedersachsen~30K1.02×
08Mecklenburg-Vorpommern~5K1.02×
09Hessen~20K1.01×
10Brandenburg~8K1.00×
11Sachsen-Anhalt~7K1.00×
12Rheinland-Pfalz~10K0.98×
13Berlin~10K0.96×
14Saarland~3K0.92×
15Schleswig-Holstein~8K0.90×
16Bremen~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Mojito, Germany
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mojito audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mojito audience
#·InterestCategoryAffinity×
01Tito's VodkaFood & Beverages92.31×
02Cuban cuisineFood & Beverages77.71×
03SKYY vodkaFood & Beverages72.16×
04SmirnoffFood & Beverages69.32×
05Wild Turkey (bourbon)Food & Beverages61.64×
06HighballFood & Beverages58.87×
07Bulleit BourbonFood & Beverages57.76×
08SugarcaneFood & Beverages55.20×
09Grey Goose (vodka)Food & Beverages43.17×
10Stella ArtoisFood & Beverages38.39×
11The Glenlivet distilleryFood & Beverages35.22×
12Small batch whiskeyFood & Beverages26.25×
13Cocktail (1988 film)Movies & TV22.05×
14HennessyFood & Beverages20.87×
15Jensen AcklesMovies & TV20.00×
16Ramazzotti (liqueur)Food & Beverages20.00×
17Redbreast (whiskey)Food & Beverages18.91×
18Draught beerFood & Beverages12.68×
19RumFood & Beverages10.21×
20PrimarkShopping5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mojito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mojito audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
CreativityOPEN1.72×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mojito audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Career OrientationPOWER0.78×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mojito have in Germany?

Mojito has an estimated audience of 255,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mojito fans?

62.1% of Mojito fans are female, 37.9% are male, with an average age of 36.3 years.

03

Which brands do Mojito fans like most?

Mojito fans show strongest brand affinity for Smirnoff (69.32×), Cuban cuisine (77.71×), and Sugarcane (55.2×) over the country average.

04

Where do Mojito fans live in Germany?

Mojito fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mojito fans also like?

Beyond Mojito itself, the audience over-indexes on Cuban cuisine (77.71×), Sugarcane (55.2×), Wild Turkey (bourbon) (61.64×), and SKYY vodka (72.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Mojito audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mojito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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