Ramazzotti (liqueur) Audience in Germany
Ramazzotti (liqueur) has an estimated audience of 635,514 people in Germany. 62.6% are female, 37.4% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Algemeen Dagblad, Motel One, Eros Ramazzotti, Ibis Budget, Kahlúa.
The average Ramazzotti (liqueur) fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Algemeen Dagblad, Motel One, Eros Ramazzotti, with strongest over-indexing on Algemeen Dagblad (108.58× the country average). Demographically, the Ramazzotti (liqueur) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Ramazzotti (liqueur) fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.1 |
| Estimated audience size | 635,514 |
Audience persona
The typical Ramazzotti (liqueur) fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Algemeen Dagblad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,704 | 1.05× |
| Bayern | 133,609 | 1.31× |
| Baden-Württemberg | 102,448 | 1.18× |
| Niedersachsen | 63,850 | 1.03× |
| Hessen | 46,355 | 0.96× |
| Rheinland-Pfalz | 33,553 | 1.05× |
| Sachsen | 33,483 | 1.07× |
| Berlin | 22,823 | 0.8× |
| Schleswig-Holstein | 18,970 | 0.83× |
| Brandenburg | 18,753 | 0.95× |
| Thüringen | 17,424 | 1.08× |
| Sachsen-Anhalt | 16,832 | 1.02× |
| Hamburg | 13,144 | 0.92× |
| Mecklenburg-Vorpommern | 12,173 | 1× |
| Saarland | 7,762 | 0.99× |
| Bremen | 4,054 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Algemeen Dagblad | 108.58× | News |
| Motel One | 65.77× | Travel & Leisure |
| Eros Ramazzotti | 37.53× | Music & Radio |
| Ibis Budget | 65.77× | Travel & Leisure |
| Kahlúa | 69.84× | Food & Beverages |
| The Gilded Age | 13.67× | Movies & TV |
| Let's Dance (German TV series) | 6.99× | Movies & TV |
| Downton Abbey | 13.67× | Movies & TV |
| Mexx | 70.23× | Fashion & Accessoires |
| The Taste | 27.67× | Food & Beverages |
| Dmexco | 48.63× | Technology & Electronics |
| National Gallery | 37.87× | Arts & Culture |
| REWE | 3.69× | Shopping |
| Starbucks | 6.5× | Food & Beverages |
| Velocity | 20× | Cars & Mobility |
| Moxy Hotels | 41.47× | Travel & Leisure |
| Queen Victoria | 20× | Politics & Society |
| Slack (software) | 15.8× | Technology & Electronics |
| Frank Thelen | 17.92× | Business & Career |
| Baileys Irish Cream | 16.53× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.38 |
| Convenience Orientation | PREMIUM | 2.26 |
| Indulgence | JOY | 1.82 |
| Travelling | THRILL | 1.82 |
| DIY Mentality | THRILL | 1.58 |
| Family Orientation | CONSERVATISM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.7% |
| Chile | 23.7% |
| Italy | 13.1% |
See Ramazzotti (liqueur) audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Ramazzotti (liqueur) have in Germany?
Ramazzotti (liqueur) has an estimated audience of 635,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ramazzotti (liqueur) fans?
62.6% of Ramazzotti (liqueur) fans are female, 37.4% are male, with an average age of 41.1 years.
Which brands do Ramazzotti (liqueur) fans like most?
Ramazzotti (liqueur) fans show strongest brand affinity for Algemeen Dagblad (108.58×), Motel One (65.77×), and Eros Ramazzotti (37.53×) over the country average.
Where do Ramazzotti (liqueur) fans live in Germany?
Ramazzotti (liqueur) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,704), Bayern (reach 133,609), and Baden-Württemberg (reach 102,448). These three regions account for the largest share of the active audience.
What other brands do Ramazzotti (liqueur) fans also like?
Beyond Ramazzotti (liqueur) itself, the audience over-indexes on Motel One (65.77×), Eros Ramazzotti (37.53×), Ibis Budget (65.77×), and Kahlúa (69.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ramazzotti (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.