Rascasse Audience Intelligence

Ramazzotti (liqueur) Target Market in Germany

A data profile of the people who buy, follow and care about Ramazzotti (liqueur) in Germany — modelled from more than twelve digital signal sources. Ramazzotti (liqueur) has an estimated audience of 578,261 people in Germany.

#8among Spirits in Germany#1365among Brand in Germany#494in Food & Beverages

The average Ramazzotti (liqueur) fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Algemeen Dagblad, Motel One, Eros Ramazzotti, with strongest over-indexing on Algemeen Dagblad (108.58× the country average).

Demographically, the Ramazzotti (liqueur) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ramazzotti (liqueur) fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Algemeen Dagblad.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ramazzotti (liqueur) profile in Germany.

Audience size
578K
in Germany
Gender
62.6%♀
37.4% male
Age
41.1
average years
Country rank
#10429
Brand in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ramazzotti (liqueur)

62.6% are female, 37.4% are male, average age 41.1.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Ramazzotti (liqueur) audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age41.1
Estimated audience size578,261
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Ramazzotti (liqueur) audience in Germany
Age bracketShare%
16-196%
20-2920%
30-3931%
40-4932%
50+11%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Ramazzotti (liqueur) audience comes from Germany.

Worldwide audience distribution share by country for Ramazzotti (liqueur)
CountryShare
Germany36.9%
Chile24.2%
Italy14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ramazzotti (liqueur) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ramazzotti (liqueur) customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.28×
02Baden-Württemberg~100K1.15×
03Sachsen~40K1.14×
04Thüringen~20K1.12×
05Sachsen-Anhalt~20K1.06×
06Mecklenburg-Vorpommern~10K1.05×
07Saarland~8K1.02×
08Rheinland-Pfalz~30K1.01×
09Niedersachsen~60K0.99×
10Brandenburg~20K0.99×
11Nordrhein-Westfalen~100K0.98×
12Hessen~50K0.93×
13Hamburg~10K0.90×
14Schleswig-Holstein~20K0.84×
15Berlin~20K0.82×
16Bremen~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Ramazzotti (liqueur), Germany
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ramazzotti (liqueur) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ramazzotti (liqueur) audience
#·InterestCategoryAffinity×
01Algemeen DagbladNews108.58×
02MexxFashion & Accessoires70.23×
03KahlúaFood & Beverages69.84×
04Motel OneTravel & Leisure65.77×
05Ibis BudgetTravel & Leisure65.77×
06DmexcoTechnology & Electronics48.63×
07Moxy HotelsTravel & Leisure41.47×
08National GalleryArts & Culture37.87×
09Eros RamazzottiMusic & Radio37.53×
10The TasteFood & Beverages27.67×
11VelocityCars & Mobility20.00×
12Queen VictoriaPolitics & Society20.00×
13Frank ThelenBusiness & Career17.92×
14Baileys Irish CreamFood & Beverages16.53×
15Slack (software)Technology & Electronics15.80×
16The Gilded AgeMovies & TV13.67×
17Downton AbbeyMovies & TV13.67×
18Let's Dance (German TV series)Movies & TV6.99×
19StarbucksFood & Beverages6.50×
20REWEShopping3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ramazzotti (liqueur) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ramazzotti (liqueur) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.78×
Luxury OrientationPREMIUM1.49×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ramazzotti (liqueur) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Career OrientationPOWER0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ramazzotti (liqueur)'s target market in Germany?

Ramazzotti (liqueur)'s target market in Germany covers an estimated 578,261 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ramazzotti (liqueur) customers?

62.6% of the Ramazzotti (liqueur) audience are female, 37.4% are male, with an average age of 41.1 years.

03

Which brands do Ramazzotti (liqueur) fans like most?

Ramazzotti (liqueur) fans show strongest brand affinity for Algemeen Dagblad (108.58×), Motel One (65.77×), and Eros Ramazzotti (37.53×) over the country average.

04

Where do Ramazzotti (liqueur) fans live in Germany?

Ramazzotti (liqueur) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ramazzotti (liqueur) fans also like?

Beyond Ramazzotti (liqueur) itself, the audience over-indexes on Motel One (65.77×), Eros Ramazzotti (37.53×), Ibis Budget (65.77×), and Kahlúa (69.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Ramazzotti (liqueur) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ramazzotti (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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