Aperol Spritz Audience in Germany
Aperol Spritz has an estimated audience of 1,220,972 people in Germany. 58.9% are female, 41.1% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aperol, Hendrick's Gin, Campari, Lillet, Eataly.
The average Aperol Spritz fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aperol, Hendrick's Gin, Campari, with strongest over-indexing on Aperol (16.48× the country average). Demographically, the Aperol Spritz audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Aperol Spritz fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 35.5 |
| Estimated audience size | 1,220,972 |
Audience persona
The typical Aperol Spritz fan in Germany is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Aperol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,595 | 1.01× |
| Bayern | 241,428 | 1.23× |
| Baden-Württemberg | 213,355 | 1.28× |
| Niedersachsen | 121,108 | 1.02× |
| Hessen | 95,955 | 1.03× |
| Sachsen | 66,105 | 1.1× |
| Rheinland-Pfalz | 63,277 | 1.03× |
| Berlin | 52,833 | 0.97× |
| Schleswig-Holstein | 40,632 | 0.93× |
| Brandenburg | 36,464 | 0.96× |
| Thüringen | 31,244 | 1× |
| Hamburg | 29,199 | 1.06× |
| Sachsen-Anhalt | 28,177 | 0.89× |
| Mecklenburg-Vorpommern | 22,500 | 0.97× |
| Saarland | 12,949 | 0.86× |
| Bremen | 6,745 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aperol | 16.48× | Food & Beverages |
| Hendrick's Gin | 23.77× | Food & Beverages |
| Campari | 23.01× | Food & Beverages |
| Lillet | 11.77× | Food & Beverages |
| Eataly | 28.19× | Food & Beverages |
| Prosecco | 10.74× | Food & Beverages |
| 2. Bundesliga | 2.92× | Sports |
| Jameson Irish Whiskey | 17.43× | Food & Beverages |
| Biotherm | 10.81× | Beauty & Wellness |
| Cocktail | 3.87× | Food & Beverages |
| Tchibo | 3.12× | Shopping |
| Cathay Pacific | 14.14× | Travel & Leisure |
| Bathtub | 6.74× | Beauty & Wellness |
| TK Maxx | 2.43× | Shopping |
| Deichmann | 2.33× | Shopping |
| Bob Odenkirk | 11.21× | Movies & TV |
| Obi (store) | 1.87× | Shopping |
| Activia | 17.82× | Food & Beverages |
| Ernsting's family | 3.27× | Shopping |
| Zoom! | 6.12× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.91 |
| Design Affinity | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.49 |
| Convenience Orientation | PREMIUM | 1.49 |
| Travelling | THRILL | 1.47 |
| DIY Mentality | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Germany | 13.2% |
| Italy | 6.2% |
See Aperol Spritz audiences in other countries
More Spirits audiences in Germany
- Aperol (1,008,873)
- Jägermeister (679,306)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Aperol Spritz have in Germany?
Aperol Spritz has an estimated audience of 1,220,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aperol Spritz fans?
58.9% of Aperol Spritz fans are female, 41.1% are male, with an average age of 35.5 years.
Which brands do Aperol Spritz fans like most?
Aperol Spritz fans show strongest brand affinity for Aperol (16.48×), Hendrick's Gin (23.77×), and Campari (23.01×) over the country average.
Where do Aperol Spritz fans live in Germany?
Aperol Spritz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,595), Bayern (reach 241,428), and Baden-Württemberg (reach 213,355). These three regions account for the largest share of the active audience.
What other brands do Aperol Spritz fans also like?
Beyond Aperol Spritz itself, the audience over-indexes on Hendrick's Gin (23.77×), Campari (23.01×), Lillet (11.77×), and Eataly (28.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aperol Spritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.