Rascasse Audience Intelligence

Aperol Spritz Target Market in Germany

A data profile of the people who buy, follow and care about Aperol Spritz in Germany — modelled from more than twelve digital signal sources. Aperol Spritz has an estimated audience of 1,199,516 people in Germany.

#1among Spirits in Germany#710among Brand in Germany#264in Food & Beverages

The average Aperol Spritz fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aperol, Breaking Bad, Hendrick's Gin, with strongest over-indexing on Aperol (38.18× the country average).

Demographically, the Aperol Spritz audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aperol Spritz fan in Germany is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Aperol.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aperol Spritz profile in Germany.

Audience size
1.2M
in Germany
Gender
58.9%♀
41.1% male
Age
35.5
average years
Country rank
#5500
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aperol Spritz

58.9% are female, 41.1% are male, average age 35.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Aperol Spritz audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age35.5
Estimated audience size1,199,516
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Aperol Spritz audience in Germany
Age bracketShare%
16-1920%
20-2930%
30-3925%
40-4918%
50+8%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Aperol Spritz audience comes from Germany.

Worldwide audience distribution share by country for Aperol Spritz
CountryShare
United States16.3%
Germany12.9%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aperol Spritz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aperol Spritz customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.25×
02Bayern~200K1.19×
03Sachsen~70K1.11×
04Rheinland-Pfalz~60K1.05×
05Thüringen~30K1.05×
06Hamburg~30K1.03×
07Niedersachsen~100K1.02×
08Hessen~90K1.02×
09Nordrhein-Westfalen~300K1.00×
10Mecklenburg-Vorpommern~20K0.98×
11Brandenburg~40K0.97×
12Saarland~10K0.94×
13Schleswig-Holstein~40K0.93×
14Sachsen-Anhalt~30K0.93×
15Berlin~50K0.90×
16Bremen~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Aperol Spritz, Germany
0.68×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aperol Spritz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aperol Spritz audience
#·InterestCategoryAffinity×
01AperolFood & Beverages38.18×
02Hendrick's GinFood & Beverages22.20×
03NescaféFood & Beverages20.87×
04The Glenlivet distilleryFood & Beverages20.00×
05Jameson Irish WhiskeyFood & Beverages19.69×
06EatalyFood & Beverages19.65×
07Breaking BadMovies & TV19.24×
08LilletFood & Beverages11.37×
09ProseccoFood & Beverages10.09×
10Better Call SaulMovies & TV9.78×
11VuelingTravel & Leisure8.83×
12Non-alcoholic beverageFood & Beverages7.63×
13AlltoursTravel & Leisure7.00×
14BathtubBeauty & Wellness6.59×
15Solar cellHome & Garden6.42×
16Mineral waterFood & Beverages6.10×
17NordseeFood & Beverages4.86×
18CocktailFood & Beverages3.73×
19Singer-songwriterMusic & Radio3.12×
20PostbankBusiness & Career2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aperol Spritz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aperol Spritz audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.65×
Convenience OrientationPREMIUM1.80×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aperol Spritz audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
Sports ActivityPOWER0.86×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aperol Spritz's target market in Germany?

Aperol Spritz's target market in Germany covers an estimated 1,199,516 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aperol Spritz customers?

58.9% of the Aperol Spritz audience are female, 41.1% are male, with an average age of 35.5 years.

03

Which brands do Aperol Spritz fans like most?

Aperol Spritz fans show strongest brand affinity for Aperol (38.18×), Breaking Bad (19.24×), and Hendrick's Gin (22.2×) over the country average.

04

Where do Aperol Spritz fans live in Germany?

Aperol Spritz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aperol Spritz fans also like?

Beyond Aperol Spritz itself, the audience over-indexes on Breaking Bad (19.24×), Hendrick's Gin (22.2×), Nescafé (20.87×), and Lillet (11.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Aperol Spritz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aperol Spritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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