Rascasse Audience Intelligence

Jameson Irish Whiskey Target Market in Germany

A data profile of the people who buy, follow and care about Jameson Irish Whiskey in Germany — modelled from more than twelve digital signal sources. Jameson Irish Whiskey has an estimated audience of 359,988 people in Germany.

#21among Spirits in Germany#1937among Brand in Germany#756in Food & Beverages

The average Jameson Irish Whiskey fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Small batch whiskey, Jim Beam, American whiskey, with strongest over-indexing on Small batch whiskey (104.61× the country average).

Demographically, the Jameson Irish Whiskey audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jameson Irish Whiskey fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Small batch whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jameson Irish Whiskey profile in Germany.

Audience size
360K
in Germany
Gender
33.6%♀
66.4% male
Age
38.6
average years
Country rank
#15199
Brand in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jameson Irish Whiskey

33.6% are female, 66.4% are male, average age 38.6.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Jameson Irish Whiskey audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age38.6
Estimated audience size359,988
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Jameson Irish Whiskey audience in Germany
Age bracketShare%
16-1915%
20-2926%
30-3922%
40-4919%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Jameson Irish Whiskey audience comes from Germany.

Worldwide audience distribution share by country for Jameson Irish Whiskey
CountryShare
United States49.1%
India12.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jameson Irish Whiskey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jameson Irish Whiskey customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.25×
02Hamburg~10K1.24×
03Berlin~20K1.17×
04Hessen~30K1.16×
05Bremen~3K1.07×
06Schleswig-Holstein~10K1.06×
07Niedersachsen~40K1.03×
08Sachsen~20K0.95×
09Rheinland-Pfalz~20K0.93×
10Thüringen~9K0.93×
11Bayern~50K0.92×
12Mecklenburg-Vorpommern~6K0.92×
13Baden-Württemberg~50K0.91×
14Saarland~4K0.91×
15Brandenburg~10K0.90×
16Sachsen-Anhalt~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Jameson Irish Whiskey, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jameson Irish Whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jameson Irish Whiskey audience
#·InterestCategoryAffinity×
01Bloody Mary (cocktail)Food & Beverages172.53×
02SKYY vodkaFood & Beverages138.23×
03Bulleit BourbonFood & Beverages136.84×
04The Glenlivet distilleryFood & Beverages121.42×
05Wild Turkey (bourbon)Food & Beverages115.16×
06Martell (cognac)Food & Beverages105.84×
07Small batch whiskeyFood & Beverages104.61×
08Miller LiteFood & Beverages103.78×
09SmirnoffFood & Beverages98.18×
10Grey Goose (vodka)Food & Beverages96.55×
11Chivas RegalFood & Beverages94.71×
12Jim BeamFood & Beverages87.85×
13GlenfiddichFood & Beverages85.30×
14Piña coladaFood & Beverages84.57×
15American whiskeyFood & Beverages79.43×
16Woodford ReserveFood & Beverages70.45×
17Hendrick's GinFood & Beverages53.15×
18Rye whiskeyFood & Beverages48.75×
19Malt whiskyFood & Beverages42.68×
20BrandyFood & Beverages40.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jameson Irish Whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jameson Irish Whiskey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
IndulgenceJOY2.40×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jameson Irish Whiskey audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Design AffinityPREMIUM0.70×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jameson Irish Whiskey's target market in Germany?

Jameson Irish Whiskey's target market in Germany covers an estimated 359,988 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jameson Irish Whiskey customers?

33.6% of the Jameson Irish Whiskey audience are female, 66.4% are male, with an average age of 38.6 years.

03

Which brands do Jameson Irish Whiskey fans like most?

Jameson Irish Whiskey fans show strongest brand affinity for Small batch whiskey (104.61×), Jim Beam (87.85×), and American whiskey (79.43×) over the country average.

04

Where do Jameson Irish Whiskey fans live in Germany?

Jameson Irish Whiskey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jameson Irish Whiskey fans also like?

Beyond Jameson Irish Whiskey itself, the audience over-indexes on Jim Beam (87.85×), American whiskey (79.43×), Chivas Regal (94.71×), and Bulleit Bourbon (136.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Jameson Irish Whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jameson Irish Whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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