Jameson Irish Whiskey Audience in Germany
Jameson Irish Whiskey has an estimated audience of 760 people in Germany. 33.6% are female, 66.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Small batch whiskey, Jim Beam, American whiskey, Chivas Regal, Bulleit Bourbon.
The average Jameson Irish Whiskey fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Small batch whiskey, Jim Beam, American whiskey, with strongest over-indexing on Small batch whiskey (104.61× the country average). Demographically, the Jameson Irish Whiskey audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Jameson Irish Whiskey fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 38.6 |
| Estimated audience size | 760 |
Audience persona
The typical Jameson Irish Whiskey fan in Germany is more male, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Small batch whiskey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,961 | 1.27× |
| Bayern | 54,271 | 0.94× |
| Baden-Württemberg | 44,834 | 0.91× |
| Niedersachsen | 37,025 | 1.06× |
| Hessen | 33,336 | 1.21× |
| Berlin | 20,941 | 1.3× |
| Rheinland-Pfalz | 16,360 | 0.9× |
| Sachsen | 16,296 | 0.92× |
| Schleswig-Holstein | 13,800 | 1.06× |
| Hamburg | 10,910 | 1.34× |
| Brandenburg | 9,752 | 0.87× |
| Sachsen-Anhalt | 7,706 | 0.82× |
| Thüringen | 7,234 | 0.79× |
| Mecklenburg-Vorpommern | 5,455 | 0.79× |
| Bremen | 3,522 | 1.14× |
| Saarland | 3,254 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Small batch whiskey | 104.61× | Food & Beverages |
| Jim Beam | 87.85× | Food & Beverages |
| American whiskey | 79.43× | Food & Beverages |
| Chivas Regal | 94.71× | Food & Beverages |
| Bulleit Bourbon | 136.84× | Food & Beverages |
| The Glenlivet distillery | 121.42× | Food & Beverages |
| Grey Goose (vodka) | 96.55× | Food & Beverages |
| Glenfiddich | 85.3× | Food & Beverages |
| Wild Turkey (bourbon) | 115.16× | Food & Beverages |
| SKYY vodka | 138.23× | Food & Beverages |
| Rémy Martin | 106.2× | Food & Beverages |
| Malt whisky | 42.68× | Food & Beverages |
| Bloody Mary (cocktail) | 172.53× | Food & Beverages |
| Smirnoff | 98.18× | Food & Beverages |
| Hendrick's Gin | 53.15× | Food & Beverages |
| Piña colada | 84.57× | Food & Beverages |
| Martell (cognac) | 105.84× | Food & Beverages |
| Brandy | 40.68× | Food & Beverages |
| Miller Lite | 103.78× | Food & Beverages |
| Woodford Reserve | 70.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 8.2% |
| Hungary | 7.2% |
| Romania | 6.4% |
See Jameson Irish Whiskey audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Jameson Irish Whiskey have in Germany?
Jameson Irish Whiskey has an estimated audience of 760 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jameson Irish Whiskey fans?
33.6% of Jameson Irish Whiskey fans are female, 66.4% are male, with an average age of 38.6 years.
Which brands do Jameson Irish Whiskey fans like most?
Jameson Irish Whiskey fans show strongest brand affinity for Small batch whiskey (104.61×), Jim Beam (87.85×), and American whiskey (79.43×) over the country average.
Where do Jameson Irish Whiskey fans live in Germany?
Jameson Irish Whiskey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,961), Bayern (reach 54,271), and Baden-Württemberg (reach 44,834). These three regions account for the largest share of the active audience.
What other brands do Jameson Irish Whiskey fans also like?
Beyond Jameson Irish Whiskey itself, the audience over-indexes on Jim Beam (87.85×), American whiskey (79.43×), Chivas Regal (94.71×), and Bulleit Bourbon (136.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jameson Irish Whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.