Jim Beam Audience in Germany
Jim Beam has an estimated audience of 411,936 people in Germany. 36.3% are female, 63.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Redbreast (whiskey), Carpet cleaning, Wild Turkey (bourbon), Tito's Vodka, Miller Lite.
The average Jim Beam fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Redbreast (whiskey), Carpet cleaning, Wild Turkey (bourbon), with strongest over-indexing on Redbreast (whiskey) (127.76× the country average). Demographically, the Jim Beam audience skews more male with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Jim Beam fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 38.9 |
| Estimated audience size | 411,936 |
Audience persona
The typical Jim Beam fan in Germany is more male, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Redbreast (whiskey).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,137 | 1.16× |
| Bayern | 52,020 | 0.79× |
| Niedersachsen | 50,100 | 1.25× |
| Baden-Württemberg | 42,395 | 0.75× |
| Hessen | 29,506 | 0.94× |
| Berlin | 21,550 | 1.17× |
| Sachsen | 19,179 | 0.95× |
| Rheinland-Pfalz | 16,678 | 0.81× |
| Brandenburg | 13,990 | 1.09× |
| Sachsen-Anhalt | 13,461 | 1.26× |
| Schleswig-Holstein | 13,308 | 0.9× |
| Hamburg | 11,875 | 1.28× |
| Thüringen | 10,747 | 1.02× |
| Mecklenburg-Vorpommern | 7,550 | 0.96× |
| Bremen | 3,626 | 1.03× |
| Saarland | 3,241 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Redbreast (whiskey) | 127.76× | Food & Beverages |
| Carpet cleaning | 46.68× | Home & Garden |
| Wild Turkey (bourbon) | 129.74× | Food & Beverages |
| Tito's Vodka | 151.52× | Food & Beverages |
| Miller Lite | 100× | Food & Beverages |
| Kitchen utensil | 13.03× | Home & Garden |
| Sustainable architecture | 13.58× | Home & Garden |
| Disaronno | 120.75× | Food & Beverages |
| Cointreau | 51.25× | Food & Beverages |
| Japanese whisky | 38.88× | Food & Beverages |
| Homemaking | 17.3× | Home & Garden |
| Mixed drink | 19.05× | Food & Beverages |
| Advocaat | 48.45× | Food & Beverages |
| Specialty coffee | 13.83× | Food & Beverages |
| American Craft Beer Week | 261.72× | Food & Beverages |
| Coffee lovers | 18.46× | Food & Beverages |
| Rye whiskey | 29.83× | Food & Beverages |
| Mount Gay Rum | 93.33× | Food & Beverages |
| Small batch whiskey | 22.87× | Food & Beverages |
| Burgundy wine | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.44 |
| Indulgence | JOY | 1.35 |
| Pet Ownership | JOY | 1.32 |
| Patriotism | CONSERVATISM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Germany | 5.9% |
| India | 5.8% |
See Jim Beam audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Jim Beam have in Germany?
Jim Beam has an estimated audience of 411,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jim Beam fans?
36.3% of Jim Beam fans are female, 63.7% are male, with an average age of 38.9 years.
Which brands do Jim Beam fans like most?
Jim Beam fans show strongest brand affinity for Redbreast (whiskey) (127.76×), Carpet cleaning (46.68×), and Wild Turkey (bourbon) (129.74×) over the country average.
Where do Jim Beam fans live in Germany?
Jim Beam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,137), Bayern (reach 52,020), and Niedersachsen (reach 50,100). These three regions account for the largest share of the active audience.
What other brands do Jim Beam fans also like?
Beyond Jim Beam itself, the audience over-indexes on Carpet cleaning (46.68×), Wild Turkey (bourbon) (129.74×), Tito's Vodka (151.52×), and Miller Lite (100×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jim Beam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.