Top 50 Spirits in Germany

This curated ranking covers the 50 largest spirits in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 166 spirits tracked in Germany, the 50 ranked here account for the largest measured audience reach. Aperol Spritz, Aperol and Jack Daniel's lead the list with a combined estimated audience of 3,287,135 people. Across all 50 entries the average audience size is 374,145, and the largest, Aperol Spritz, reaches around 1,256,680 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Aperol Spritz	1,256,680	14.1%	Spirits	Food & Beverages
2	Aperol	1,031,505	10.8%	Spirits	Food & Beverages
3	Jack Daniel's	998,950	10.5%	Spirits	Food & Beverages
4	Martini (vermouth)	865,018	9.2%	Spirits	Food & Beverages
5	Jägermeister	711,007	21.4%	Spirits	Food & Beverages
6	Asbach	678,938	92.4%	Spirits	Food & Beverages
7	Belvedere (vodka)	617,827	7.2%	Spirits	Food & Beverages
8	Ramazzotti (liqueur)	572,636	47.5%	Spirits	Food & Beverages
9	Johnnie Walker	560,007	3.9%	Spirits	Food & Beverages
10	Absolut Vodka	559,232	5.6%	Spirits	Food & Beverages
11	Bacardi	543,580	5.7%	Spirits	Food & Beverages
12	Hennessy	540,817	4.8%	Spirits	Food & Beverages
13	Baileys Irish Cream	532,828	9.6%	Spirits	Food & Beverages
14	Salitos	447,686	49.2%	Spirits	Food & Beverages
15	Havana Club	441,710	19.2%	Spirits	Food & Beverages
16	Jim Beam	418,979	6.2%	Spirits	Food & Beverages
17	Hendrick's Gin	412,265	6.3%	Spirits	Food & Beverages
18	Bombay Sapphire	381,277	5.7%	Spirits	Food & Beverages
19	Campari	380,158	6.2%	Spirits	Food & Beverages
20	Jameson Irish Whiskey	354,319	5.0%	Spirits	Food & Beverages
21	Glenfiddich	351,204	4.6%	Spirits	Food & Beverages
22	Tanqueray	340,890	5.0%	Spirits	Food & Beverages
23	Chivas Regal	317,034	3.4%	Spirits	Food & Beverages
24	Captain Morgan	311,345	6.8%	Spirits	Food & Beverages
25	Malibu Rum	289,916	7.5%	Spirits	Food & Beverages
26	Glenmorangie	286,152	7.0%	Spirits	Food & Beverages
27	Underberg	283,197	47.4%	Spirits	Food & Beverages
28	Grey Goose (vodka)	278,584	4.0%	Spirits	Food & Beverages
29	Metaxa	267,482	26.8%	Spirits	Food & Beverages
30	Laphroaig distillery	265,105	8.5%	Spirits	Food & Beverages
31	Berentzen	248,822	86.6%	Spirits	Food & Beverages
32	Gordon's Gin	216,173	6.2%	Spirits	Food & Beverages
33	Talisker distillery	207,746	11.6%	Spirits	Food & Beverages
34	Maker's Mark	206,626	4.6%	Spirits	Food & Beverages
35	Ballantine's	202,402	2.6%	Spirits	Food & Beverages
36	Cointreau	193,256	4.6%	Spirits	Food & Beverages
37	Fernet-Branca	190,149	9.8%	Spirits	Food & Beverages
38	The Glenlivet distillery	184,147	10.3%	Spirits	Food & Beverages
39	Ardbeg distillery	181,159	15.4%	Spirits	Food & Beverages
40	Three Sixty	180,572	69.6%	Spirits	Food & Beverages
41	Pernod Ricard	173,898	3.5%	Spirits	Food & Beverages
42	Smirnoff	160,505	1.7%	Spirits	Food & Beverages
43	Woodford Reserve	148,468	3.7%	Spirits	Food & Beverages
44	Pitú	141,332	10.9%	Spirits	Food & Beverages
45	Bols (brand)	140,331	0.9%	Spirits	Food & Beverages
46	Beefeater Gin	137,454	3.5%	Spirits	Food & Beverages
47	Dimple	134,011	7.3%	Spirits	Food & Beverages
48	Southern Comfort	127,362	6.0%	Spirits	Food & Beverages
49	Żubrówka	120,733	12.8%	Spirits	Food & Beverages
50	Lagavulin distillery	115,799	8.7%	Spirits	Food & Beverages