Absolut Vodka Audience in Germany
Absolut Vodka has an estimated audience of 609,330 people in Germany. 40.6% are female, 59.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Three Sixty, Borussia Dortmund, Diving equipment, Business and industry, Germany.
The average Absolut Vodka fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Three Sixty, Borussia Dortmund, Diving equipment, with strongest over-indexing on Three Sixty (25.33× the country average). Demographically, the Absolut Vodka audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Absolut Vodka fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 36.4 |
| Estimated audience size | 609,330 |
Audience persona
The typical Absolut Vodka fan in Germany is more male, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Three Sixty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,048 | 1.13× |
| Bayern | 107,192 | 1.09× |
| Baden-Württemberg | 82,920 | 1× |
| Niedersachsen | 63,382 | 1.07× |
| Hessen | 49,484 | 1.07× |
| Berlin | 30,300 | 1.11× |
| Rheinland-Pfalz | 27,809 | 0.91× |
| Sachsen | 25,131 | 0.84× |
| Schleswig-Holstein | 22,542 | 1.03× |
| Brandenburg | 17,759 | 0.94× |
| Hamburg | 17,619 | 1.28× |
| Sachsen-Anhalt | 14,274 | 0.9× |
| Mecklenburg-Vorpommern | 12,354 | 1.06× |
| Thüringen | 12,284 | 0.79× |
| Saarland | 6,140 | 0.82× |
| Bremen | 4,975 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Three Sixty | 25.33× | Food & Beverages |
| Borussia Dortmund | 1.65× | Sports |
| Diving equipment | 16.11× | Sports |
| Business and industry | 1.51× | Business & Career |
| Germany | 1.59× | Travel & Leisure |
| Natural World | 2.41× | Fashion & Accessoires |
| Pernod Ricard | 21.57× | Food & Beverages |
| Netto Marken-Discount | 2.14× | Shopping |
| Design | 1.6× | Home & Garden |
| Online shopping | 1.6× | Shopping |
| Movies | 1.52× | Movies & TV |
| Ale | 11.29× | Food & Beverages |
| Wetter.com | 2.12× | Home & Garden |
| Bauhaus | 1.98× | Shopping |
| Lieferando.de | 2.07× | Food & Beverages |
| Hornbach | 2.09× | Shopping |
| Wikipedia | 1.99× | Internet & Social Media |
| Aral AG | 1.98× | Cars & Mobility |
| Kaufland | 1.78× | Shopping |
| REWE | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Patriotism | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Tradition | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| India | 7.7% |
| Brazil | 7.6% |
See Absolut Vodka audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Absolut Vodka have in Germany?
Absolut Vodka has an estimated audience of 609,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Absolut Vodka fans?
40.6% of Absolut Vodka fans are female, 59.4% are male, with an average age of 36.4 years.
Which brands do Absolut Vodka fans like most?
Absolut Vodka fans show strongest brand affinity for Three Sixty (25.33×), Borussia Dortmund (1.65×), and Diving equipment (16.11×) over the country average.
Where do Absolut Vodka fans live in Germany?
Absolut Vodka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,048), Bayern (reach 107,192), and Baden-Württemberg (reach 82,920). These three regions account for the largest share of the active audience.
What other brands do Absolut Vodka fans also like?
Beyond Absolut Vodka itself, the audience over-indexes on Borussia Dortmund (1.65×), Diving equipment (16.11×), Business and industry (1.51×), and Germany (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Absolut Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.