Absolut Vodka Audience in United States

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Absolut Vodka has an estimated audience of 1,962,161 people in United States. 49.2% are female, 50.8% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Spain, Soccer, National Car Rental, United States, Peru.

The average Absolut Vodka fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Spain, Soccer, National Car Rental, with strongest over-indexing on Spain (5.43× the country average). Demographically, the Absolut Vodka audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Absolut Vodka fans

Demographic split for Absolut Vodka audience in United States
MetricValue
Female49.2%
Male50.8%
Average age36.3
Estimated audience size1,962,161

Audience persona

The typical Absolut Vodka fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spain.

Top regions in United States

Top regions ranked by reach for Absolut Vodka in United States
RegionReachAffinity
California217,6701.01×
Texas170,5451.01×
Florida143,7461.08×
New York138,0051.26×
Pennsylvania76,2531.15×
Ohio75,6611.25×
North Carolina70,1261.19×
Illinois65,3011×
Georgia62,6011.04×
Virginia57,3041.2×
New Jersey52,6651.06×
Michigan52,1451.02×
Massachusetts42,1961.09×
Washington38,2060.97×
Tennessee37,1180.94×
Indiana36,4511.02×
Arizona34,9280.87×
Maryland33,7871×
Alabama32,9611.2×
Louisiana29,7441.18×
South Carolina28,5530.97×
Missouri27,9170.88×
Colorado27,3840.89×
Wisconsin27,0090.91×
Minnesota26,6030.95×
Oregon26,4691.18×
Kentucky24,1890.98×
Connecticut21,1891.08×
Oklahoma19,9970.92×
Iowa18,8491.17×
Nevada17,9590.95×
Mississippi17,5781.09×
Arkansas17,3241.07×
Utah14,9890.85×
Kansas14,1160.91×
Nebraska10,0251.02×
West Virginia9,5231.04×
Idaho8,9620.91×
New Hampshire8,3321.08×
New Mexico7,5340.77×
Maine7,5001.07×
Washington, District of Columbia6,3921.08×
Hawaii6,2010.74×
Rhode Island5,6650.91×
Delaware4,9110.91×
Montana4,6160.85×
North Dakota3,9810.99×
Alaska3,7110.88×
South Dakota3,5040.77×
Vermont3,1940.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Absolut Vodka audience
BrandAffinityCategory
Spain5.43×Travel & Leisure
Soccer2.63×Sports
National Car Rental10.41×Cars & Mobility
United States1.78×Travel & Leisure
Peru5.33×Travel & Leisure
San Pellegrino15.56×Food & Beverages
Family1.56×Kids & Family
SKYY vodka16.99×Food & Beverages
Guatemala3.93×Travel & Leisure
Texas Roadhouse2.24×Food & Beverages
Menards2.76×Home & Garden
Photography1.5×Arts & Culture
Angelique Boyer13.07×Movies & TV
Mexico2.25×Travel & Leisure
Kahlúa17.06×Food & Beverages
V for Vendetta (film)10.91×Movies & TV
Wingstop2.25×Food & Beverages
IHOP2.71×Food & Beverages
Grey Goose (vodka)10×Food & Beverages
Hunt seat15.45×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Absolut Vodka audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.7
IndulgenceJOY1.82
Family OrientationCONSERVATISM1.73
Convenience OrientationPREMIUM1.4
Design AffinityPREMIUM1.39
SustainabilityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Absolut Vodka
CountryShare
United States19.9%
India7.7%
Brazil7.6%

See Absolut Vodka audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Absolut Vodka have in United States?

Absolut Vodka has an estimated audience of 1,962,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Absolut Vodka fans?

49.2% of Absolut Vodka fans are female, 50.8% are male, with an average age of 36.3 years.

Which brands do Absolut Vodka fans like most?

Absolut Vodka fans show strongest brand affinity for Spain (5.43×), Soccer (2.63×), and National Car Rental (10.41×) over the country average.

Where do Absolut Vodka fans live in United States?

Absolut Vodka fans in United States are most concentrated in California (reach 217,670), Texas (reach 170,545), and Florida (reach 143,746). These three regions account for the largest share of the active audience.

What other brands do Absolut Vodka fans also like?

Beyond Absolut Vodka itself, the audience over-indexes on Soccer (2.63×), National Car Rental (10.41×), United States (1.78×), and Peru (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Absolut Vodka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.