Peru Audience in United States

Peru logo

Peru has an estimated audience of 13,627,220 people in United States. 46.9% are female, 53.1% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Governor of Michigan, Nationality, Hipster, Google Home.

The average Peru fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Governor of Michigan, Nationality, with strongest over-indexing on Historic site (11.01× the country average). Demographically, the Peru audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Peru fans

Demographic split for Peru audience in United States
MetricValue
Female46.9%
Male53.1%
Average age39.8
Estimated audience size13,627,220

Audience persona

The typical Peru fan in United States is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Peru in United States
RegionReachAffinity
California1,988,4031.33×
Florida1,448,1811.57×
Texas1,384,6151.18×
New York1,050,3661.38×
New Jersey568,1891.64×
Illinois548,4101.21×
Georgia473,7961.13×
Virginia464,6251.4×
North Carolina438,2371.07×
Pennsylvania413,1010.9×
Ohio338,7240.81×
Massachusetts322,3831.2×
Washington320,4231.17×
Maryland299,5581.28×
Indiana281,4311.13×
Michigan280,7750.79×
Arizona258,7410.93×
Tennessee239,1180.87×
Colorado235,8431.1×
Utah181,8171.49×
Connecticut179,4251.31×
Missouri178,7480.81×
Minnesota171,3510.88×
South Carolina170,6360.83×
Wisconsin169,6890.83×
Oregon157,7801.01×
Louisiana139,3160.79×
Kentucky133,9740.78×
Alabama132,2960.69×
Nevada131,4451×
Oklahoma124,6040.82×
Kansas95,3910.89×
Iowa88,7290.79×
Arkansas77,4580.69×
Mississippi73,9220.66×
Idaho67,3360.99×
Washington, District of Columbia67,0841.64×
Nebraska57,0660.84×
New Mexico56,5160.83×
Hawaii51,3490.88×
West Virginia46,9950.74×
New Hampshire46,2430.86×
Maine42,0130.86×
Rhode Island38,6360.89×
Montana32,3970.86×
Vermont31,6331.32×
Delaware30,3630.81×
Alaska26,2330.9×
South Dakota22,2140.71×
North Dakota20,1900.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peru audience
BrandAffinityCategory
Historic site11.01×Arts & Culture
Governor of Michigan16.14×Politics & Society
Nationality3.71×Politics & Society
Hipster16.71×Politics & Society
Google Home10.97×Technology & Electronics
Kendra Scott4.67×Fashion & Accessoires
Progressive rock3.23×Music & Radio
Israel3.19×Travel & Leisure
Fairy godmother11.09×Literature
Hibachi11.05×Food & Beverages
Goop7.42×Internet & Social Media
Grinch5.53×Movies & TV
Mathcore10.75×Music & Radio
Wok8.32×Food & Beverages
Panama4.57×Travel & Leisure
jordy nelson18.17×Sports
Combat sport1.74×Sports
Lahaina, Hawaii19×Travel & Leisure
Elsword16.07×Games
Cherish (group)10.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peru audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.72
ExtroversionTHRILL1.27
SpiritualityBALANCE1.23
Social Media UsageJOY1.18
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Peru
CountryShare
United States17.6%
Mexico11.3%
Spain8.1%

See Peru audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Peru have in United States?

Peru has an estimated audience of 13,627,220 people in United States, concentrated in California and Florida.

What is the gender split and age of Peru fans?

46.9% of Peru fans are female, 53.1% are male, with an average age of 39.8 years.

Which brands do Peru fans like most?

Peru fans show strongest brand affinity for Historic site (11.01×), Governor of Michigan (16.14×), and Nationality (3.71×) over the country average.

Where do Peru fans live in United States?

Peru fans in United States are most concentrated in California (reach 1,988,403), Florida (reach 1,448,181), and Texas (reach 1,384,615). These three regions account for the largest share of the active audience.

What other brands do Peru fans also like?

Beyond Peru itself, the audience over-indexes on Governor of Michigan (16.14×), Nationality (3.71×), Hipster (16.71×), and Google Home (10.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.