Rascasse Audience Intelligence

Peru Audience in United States

A data profile of the people who buy, follow and care about Peru in United States — modelled from more than twelve digital signal sources. Peru has an estimated audience of 13,627,220 people in United States.

#26among Country in United States#148among POI in United States#235in Travel & Leisure

The average Peru fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, La Liga, Spanish language, with strongest over-indexing on FIFA World Cup (3.28× the country average).

Demographically, the Peru audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peru fan in United States is balanced, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peru profile in United States.

Audience size
13.6M
in United States
Gender
46.9%♀
53.1% male
Age
39.8
average years
Country rank
#2599
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peru fans

46.9% are female, 53.1% are male, average age 39.8.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Peru audience in United States
MetricValue
Female46.9%
Male53.1%
Average age39.8
Estimated audience size13,627,220
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Peru audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Peru audience comes from United States.

Worldwide audience distribution share by country for Peru
CountryShare
United States17.6%
Mexico11.3%
Spain8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peru audience in United States is strongest.

Fig. 05

Top regions by affinity

Peru fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~40K1.78×
02New Jersey~500K1.51×
03Indiana~400K1.48×
04Utah~200K1.43×
05Washington, District of Columbia~60K1.39×
06Florida~1.5M1.36×
07Virginia~400K1.30×
08Connecticut~200K1.29×
09Illinois~600K1.27×
10New York~1M1.26×
11Maryland~300K1.20×
12Texas~1.5M1.19×
13California~2M1.18×
14Massachusetts~300K1.14×
15Georgia~500K1.09×
16North Carolina~400K1.07×
17Washington~300K1.06×
18Colorado~200K1.06×
19Maine~50K1.06×
20Idaho~70K1.01×
21Nebraska~70K0.99×
22Alaska~30K0.99×
23Oregon~200K0.97×
24Nevada~100K0.94×
25Arizona~300K0.91×
26South Carolina~200K0.91×
27Kansas~100K0.91×
28Pennsylvania~400K0.90×
29Rhode Island~40K0.90×
30New Hampshire~50K0.89×
31Montana~30K0.89×
32Wisconsin~200K0.88×
33Oklahoma~100K0.88×
34Minnesota~200K0.87×
35New Mexico~60K0.86×
36Hawaii~50K0.85×
37Delaware~30K0.85×
38Iowa~90K0.83×
39Kentucky~100K0.82×
40Tennessee~200K0.81×
41South Dakota~30K0.80×
42Missouri~200K0.79×
43Louisiana~100K0.79×
44Ohio~300K0.78×
45North Dakota~20K0.78×
46Michigan~300K0.77×
47Arkansas~90K0.76×
48West Virginia~50K0.74×
49Alabama~100K0.72×
50Mississippi~70K0.65×
Fig. 06

Affinity by region

Affinity by region — Peru, United States
0.65×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peru audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peru audience
#·InterestCategoryAffinity×
01Ligue 1Sports10.69×
02La LigaSports7.26×
03Cruz AzulSports5.88×
04Club AméricaSports5.65×
05ShakiraMusic & Radio5.01×
06Liga MXSports4.16×
07Soap operaMovies & TV3.90×
08Web serverTechnology & Electronics3.87×
09Anne HathawayMovies & TV3.67×
10Spanish languagePolitics & Society3.57×
11FIFA World CupSports3.28×
12WhatsAppInternet & Social Media2.88×
13Las VegasTravel & Leisure2.87×
14Solar energyHome & Garden2.71×
15MexicoTravel & Leisure2.52×
16Discount storesShopping2.50×
17T-MobileTechnology & Electronics1.92×
18Sam's ClubShopping1.89×
19United States Postal ServiceBusiness & Career1.83×
20NatureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peru audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peru audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.51×
Convenience OrientationPREMIUM1.39×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peru audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Design AffinityPREMIUM0.81×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peru have in United States?

Peru has an estimated audience of 13,627,220 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peru fans?

46.9% of Peru fans are female, 53.1% are male, with an average age of 39.8 years.

03

Which brands do Peru fans like most?

Peru fans show strongest brand affinity for FIFA World Cup (3.28×), La Liga (7.26×), and Spanish language (3.57×) over the country average.

04

Where do Peru fans live in United States?

Peru fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Peru fans also like?

Beyond Peru itself, the audience over-indexes on La Liga (7.26×), Spanish language (3.57×), Las Vegas (2.87×), and Ligue 1 (10.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Peru audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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