A data profile of the people who buy, follow and care about Peru in Brazil — modelled from more than twelve digital signal sources. Peru has an estimated audience of 3,528,118 people in Brazil.
Peru has an estimated audience of 3,528,118 people in Brazil. 52.2% are female, 47.8% are male, average age 40.2. Top brand affinities: Bad Bunny, Rosalia, KaRoL G, Santos Laguna, Mexico.
Top brand affinities include Bad Bunny, Rosalia, KaRoL G, with strongest over-indexing on Bad Bunny (21.12× the country average).
Demographically, the Peru audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Peru fan in Brazil is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Peru profile in Brazil.
52.2% are female, 47.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.2 |
| Estimated audience size | 3,528,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Peru audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
The strongest cross-interests of the Peru audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 21.12× | ||
| 02 | Rosalia | Music & Radio | 16.65× | ||
| 03 | KaRoL G | Music & Radio | 16.65× | ||
| 04 | Santos Laguna | Sports | 11.72× | ||
| 05 | Mexico | Travel & Leisure | 5.20× | ||
| 06 | Manaus | Travel & Leisure | 4.42× | ||
| 07 | Las Vegas | Travel & Leisure | 3.03× | ||
| 08 | Spanish language | Politics & Society | 2.55× | ||
| 09 | Bossa nova | Music & Radio | 2.19× | ||
| 10 | Public transport | Cars & Mobility | 2.08× | ||
| 11 | Anne Hathaway | Movies & TV | 1.87× | ||
| 12 | Esporte Clube Bahia | Sports | 1.84× | ||
| 13 | Goiás Esporte Clube | Sports | 1.82× | ||
| 14 | Canada | Travel & Leisure | 1.77× | ||
| 15 | MSN | News | 1.77× | ||
| 16 | Michael Jackson | Music & Radio | 1.71× | ||
| 17 | Localiza | Cars & Mobility | 1.63× | ||
| 18 | BTS | Music & Radio | 1.61× | ||
| 19 | Rock music | Music & Radio | 1.57× | ||
| 20 | Pop music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Individualism | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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