A data profile of the people who buy, follow and care about Peru in Mexico — modelled from more than twelve digital signal sources. Peru has an estimated audience of 8,745,070 people in Mexico.
The average Peru fan in Mexico is 33.5 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (86.03× the country average).
Demographically, the Peru audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Peru fan in Mexico is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Peru profile in Mexico.
46.8% are female, 53.2% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 33.5 |
| Estimated audience size | 8,745,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Peru audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.6% |
| Mexico | 11.3% |
| Spain | 8.1% |
Where the Peru audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~400K | 1.42× | |
| 02 | State of Mexico | ~1.5M | 1.21× | |
| 03 | Distrito Federal | ~1.5M | 1.17× | |
| 04 | Jalisco | ~800K | 1.16× | |
| 05 | Baja California | ~400K | 1.16× | |
| 06 | Puebla | ~500K | 1.12× | |
| 07 | Baja California Sur | ~80K | 1.07× | |
| 08 | Guanajuato | ~400K | 1.03× | |
| 09 | Michoacan de Ocampo | ~300K | 1.03× | |
| 10 | Hidalgo | ~200K | 1.03× | |
| 11 | Chihuahua | ~300K | 1.02× | |
| 12 | Yucatan | ~200K | 1.01× | |
| 13 | Morelos | ~200K | 1.01× | |
| 14 | Veracruz (state) | ~500K | 1.00× | |
| 15 | Nuevo Leon | ~500K | 0.99× | |
| 16 | Guerrero | ~200K | 0.98× | |
| 17 | Colima | ~50K | 0.96× | |
| 18 | Nayarit | ~80K | 0.94× | |
| 19 | Aguascalientes | ~100K | 0.92× | |
| 20 | Tlaxcala | ~90K | 0.91× | |
| 21 | Chiapas | ~200K | 0.88× | |
| 22 | Zacatecas | ~100K | 0.87× | |
| 23 | Coahuila de Zaragoza | ~200K | 0.86× | |
| 24 | Sinaloa | ~200K | 0.86× | |
| 25 | Oaxaca | ~200K | 0.85× | |
| 26 | Durango | ~100K | 0.85× | |
| 27 | Campeche | ~50K | 0.78× |
The strongest cross-interests of the Peru audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 139.26× | ||
| 02 | Love & Sex | Kids & Family | 137.58× | ||
| 03 | Valentine's Day | Kids & Family | 133.52× | ||
| 04 | Costa Rica | Travel & Leisure | 113.01× | ||
| 05 | Shopping and fashion | Shopping | 86.03× | ||
| 06 | Game consoles | Technology & Electronics | 57.24× | ||
| 07 | Catholic Church | Politics & Society | 33.93× | ||
| 08 | Sarcasm | Politics & Society | 33.42× | ||
| 09 | Dentistry | Business & Career | 27.42× | ||
| 10 | Broadcasting of sports events | Movies & TV | 25.88× | ||
| 11 | Mobile game | Games | 25.00× | ||
| 12 | Travel agency | Travel & Leisure | 24.85× | ||
| 13 | Machu Picchu | Travel & Leisure | 24.16× | ||
| 14 | Freeware | Technology & Electronics | 21.93× | ||
| 15 | Doctor of Medicine | Business & Career | 21.93× | ||
| 16 | Made in USA | Business & Career | 21.76× | ||
| 17 | Public administration | Business & Career | 20.56× | ||
| 18 | General practitioner | Health | 19.36× | ||
| 19 | Breastfeeding | Kids & Family | 18.51× | ||
| 20 | El País | News | 12.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.56× | |
| Travelling | THRILL | 7.12× | |
| Mindfulness | BALANCE | 2.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.89× | |
| Creativity | OPEN | 0.96× |
Peru has an estimated audience of 8,745,070 people in Mexico, concentrated in State of Mexico and Distrito Federal.
46.8% of Peru fans are female, 53.2% are male, with an average age of 33.5 years.
Peru fans show strongest brand affinity for Shopping and fashion (86.03×), Costa Rica (113.01×), and Love & Sex (137.58×) over the country average.
Peru fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Peru itself, the audience over-indexes on Costa Rica (113.01×), Love & Sex (137.58×), Game consoles (57.24×), and Valentine's Day (133.52×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Peru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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