A data profile of the people who buy, follow and care about Colombia in Mexico — modelled from more than twelve digital signal sources. Colombia has an estimated audience of 10,332,903 people in Mexico.
The average Colombia fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (334.85× the country average).
Demographically, the Colombia audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Colombia fan in Mexico is balanced, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Colombia profile in Mexico.
49.3% are female, 50.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 32.7 |
| Estimated audience size | 10,332,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Colombia audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.6% |
| Colombia | 12.5% |
| Spain | 10.8% |
Where the Colombia audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~1M | 1.34× | |
| 02 | State of Mexico | ~1.5M | 1.23× | |
| 03 | Guanajuato | ~600K | 1.19× | |
| 04 | Nuevo Leon | ~700K | 1.15× | |
| 05 | Michoacan de Ocampo | ~400K | 1.11× | |
| 06 | Yucatan | ~200K | 1.07× | |
| 07 | Baja California | ~500K | 1.06× | |
| 08 | Puebla | ~600K | 1.05× | |
| 09 | Chihuahua | ~400K | 1.05× | |
| 10 | Hidalgo | ~300K | 1.04× | |
| 11 | Aguascalientes | ~100K | 1.02× | |
| 12 | Veracruz (state) | ~600K | 1.01× | |
| 13 | Coahuila de Zaragoza | ~300K | 0.98× | |
| 14 | Colima | ~60K | 0.98× | |
| 15 | Morelos | ~200K | 0.97× | |
| 16 | Baja California Sur | ~80K | 0.97× | |
| 17 | Chiapas | ~300K | 0.96× | |
| 18 | Guerrero | ~200K | 0.95× | |
| 19 | Nayarit | ~90K | 0.93× | |
| 20 | Durango | ~100K | 0.90× | |
| 21 | Zacatecas | ~100K | 0.88× | |
| 22 | Sinaloa | ~200K | 0.84× | |
| 23 | Tlaxcala | ~100K | 0.82× | |
| 24 | Campeche | ~60K | 0.78× | |
| 25 | Oaxaca | ~200K | 0.77× |
The strongest cross-interests of the Colombia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 545.90× | ||
| 02 | Daily Horoscope | Internet & Social Media | 538.98× | ||
| 03 | Shopping and fashion | Shopping | 334.85× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 249.58× | ||
| 05 | Game consoles | Technology & Electronics | 179.80× | ||
| 06 | Catholic Church | Politics & Society | 132.90× | ||
| 07 | Valentine's Day | Kids & Family | 117.03× | ||
| 08 | Sarcasm | Politics & Society | 89.90× | ||
| 09 | Travel agency | Travel & Leisure | 87.30× | ||
| 10 | Broadcasting of sports events | Movies & TV | 83.39× | ||
| 11 | Mobile game | Games | 77.53× | ||
| 12 | Banana | Food & Beverages | 64.50× | ||
| 13 | El País | News | 61.89× | ||
| 14 | Love & Sex | Kids & Family | 57.23× | ||
| 15 | Dentistry | Business & Career | 56.03× | ||
| 16 | Pilsner | Food & Beverages | 52.12× | ||
| 17 | Multi-level marketing | Business & Career | 44.30× | ||
| 18 | Sexology | Kids & Family | 40.39× | ||
| 19 | Breastfeeding | Kids & Family | 36.48× | ||
| 20 | Freeware | Technology & Electronics | 31.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.34× | |
| Travelling | THRILL | 22.76× | |
| Urban Lifestyle | OPEN | 4.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.92× |
Colombia has an estimated audience of 10,332,903 people in Mexico, concentrated in State of Mexico and Jalisco.
49.3% of Colombia fans are female, 50.7% are male, with an average age of 32.7 years.
Colombia fans show strongest brand affinity for Shopping and fashion (334.85×), Costa Rica (545.9×), and Game consoles (179.8×) over the country average.
Colombia fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~1M), and Nuevo Leon (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Colombia itself, the audience over-indexes on Costa Rica (545.9×), Game consoles (179.8×), Catholic Church (132.9×), and Exfoliation (cosmetology) (249.58×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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