A data profile of the people who buy, follow and care about Colombia in Brazil — modelled from more than twelve digital signal sources. Colombia has an estimated audience of 5,396,350 people in Brazil.
Colombia has an estimated audience of 5,396,350 people in Brazil. 56.7% are female, 43.3% are male, average age 40.4. Top brand affinities: Manaus, Bad Bunny, Esporte Clube Bahia, Las Vegas, Churrascaria.
Top brand affinities include Manaus, Bad Bunny, Esporte Clube Bahia, with strongest over-indexing on Manaus (7.73× the country average).
Demographically, the Colombia audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Colombia fan in Brazil is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Manaus.
The key figures that characterise the Colombia profile in Brazil.
56.7% are female, 43.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.4 |
| Estimated audience size | 5,396,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Colombia audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| Colombia | 12.5% |
| Spain | 10.8% |
The strongest cross-interests of the Colombia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manaus | Travel & Leisure | 7.73× | ||
| 02 | Rosalia | Music & Radio | 7.70× | ||
| 03 | KaRoL G | Music & Radio | 7.70× | ||
| 04 | Bad Bunny | Music & Radio | 5.84× | ||
| 05 | Las Vegas | Travel & Leisure | 4.86× | ||
| 06 | Mexico | Travel & Leisure | 3.29× | ||
| 07 | Claro TV | Movies & TV | 3.26× | ||
| 08 | Churrascaria | Food & Beverages | 3.17× | ||
| 09 | Spanish language | Politics & Society | 2.32× | ||
| 10 | Dafiti | Fashion & Accessoires | 2.15× | ||
| 11 | Public transport | Cars & Mobility | 2.12× | ||
| 12 | Esporte Clube Bahia | Sports | 2.00× | ||
| 13 | Bossa nova | Music & Radio | 1.90× | ||
| 14 | MSN | News | 1.78× | ||
| 15 | Coritiba Foot Ball Club | Sports | 1.73× | ||
| 16 | Centauro | Cars & Mobility | 1.65× | ||
| 17 | Radio | Technology & Electronics | 1.56× | ||
| 18 | Rock music | Music & Radio | 1.54× | ||
| 19 | Pop music | Music & Radio | 1.54× | ||
| 20 | Hip hop music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.56× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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