A data profile of the people who buy, follow and care about United States in Brazil — modelled from more than twelve digital signal sources. United States has an estimated audience of 16,019,624 people in Brazil.
United States has an estimated audience of 16,019,624 people in Brazil. 56.7% are female, 43.3% are male, average age 40.5. Top brand affinities: Canada, Localiza, MSN, Bad Bunny, The Big Bang Theory.
Top brand affinities include Canada, Localiza, MSN, with strongest over-indexing on Canada (1.99× the country average).
Demographically, the United States audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Spirituality.
The typical United States fan in Brazil is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Canada.
The key figures that characterise the United States profile in Brazil.
56.7% are female, 43.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.5 |
| Estimated audience size | 16,019,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide United States audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoZone | Cars & Mobility | 2.29× | ||
| 02 | Bad Bunny | Music & Radio | 2.20× | ||
| 03 | Canada | Travel & Leisure | 1.99× | ||
| 04 | Makita | Home & Garden | 1.92× | ||
| 05 | Localiza | Cars & Mobility | 1.88× | ||
| 06 | Mexico | Travel & Leisure | 1.81× | ||
| 07 | Florida | Travel & Leisure | 1.75× | ||
| 08 | MSN | News | 1.74× | ||
| 09 | Junior F.C. | Sports | 1.70× | ||
| 10 | The Big Bang Theory | Movies & TV | 1.68× | ||
| 11 | Grazi Massafera | Movies & TV | 1.68× | ||
| 12 | Masonry | Home & Garden | 1.66× | ||
| 13 | Sodimac | Home & Garden | 1.66× | ||
| 14 | Petrobras | Cars & Mobility | 1.64× | ||
| 15 | Liam Neeson | Movies & TV | 1.64× | ||
| 16 | Playground | Kids & Family | 1.58× | ||
| 17 | Maria Bethânia | Music & Radio | 1.58× | ||
| 18 | Churrascaria | Food & Beverages | 1.53× | ||
| 19 | Arraial do Cabo | Travel & Leisure | 1.53× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.27× | |
| Spirituality | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Community Orientation | OPEN | 0.85× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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