A data profile of the people who buy, follow and care about Arraial do Cabo in Brazil — modelled from more than twelve digital signal sources. Arraial do Cabo has an estimated audience of 4,143,936 people in Brazil.
The average Arraial do Cabo fan in Brazil is 42.9 years old, more female, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais.
Top brand affinities include Dental school, Comedy movies, Nature, with strongest over-indexing on Dental school (8.99× the country average).
Demographically, the Arraial do Cabo audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Arraial do Cabo fan in Brazil is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Dental school.
The key figures that characterise the Arraial do Cabo profile in Brazil.
64.4% are female, 35.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.9 |
| Estimated audience size | 4,143,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Arraial do Cabo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 81.2% |
| Portugal | 8.3% |
| Chile | 1.6% |
Where the Arraial do Cabo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~3M | 7.55× | |
| 02 | Espírito Santo | ~200K | 2.10× | |
| 03 | Minas Gerais | ~800K | 1.83× | |
| 04 | São Paulo | ~1.5M | 1.44× | |
| 05 | Federal District | ~90K | 1.25× | |
| 06 | Goiás | ~200K | 1.09× | |
| 07 | Mato Grosso do Sul | ~60K | 1.05× | |
| 08 | Mato Grosso | ~80K | 0.98× | |
| 09 | Paraná | ~200K | 0.87× | |
| 10 | Rio Grande do Sul | ~200K | 0.82× | |
| 11 | Santa Catarina | ~100K | 0.75× | |
| 12 | Tocantins | ~20K | 0.75× | |
| 13 | Rondônia | ~20K | 0.70× | |
| 14 | Roraima | ~8K | 0.68× | |
| 15 | Acre | ~9K | 0.65× | |
| 16 | Amapá | ~9K | 0.64× | |
| 17 | Bahia | ~100K | 0.49× | |
| 18 | Amazonas | ~40K | 0.49× | |
| 19 | Alagoas | ~30K | 0.48× | |
| 20 | Sergipe | ~20K | 0.48× | |
| 21 | Pernambuco | ~90K | 0.47× | |
| 22 | Pará | ~60K | 0.44× | |
| 23 | Paraíba | ~30K | 0.42× | |
| 24 | Rio Grande do Norte | ~30K | 0.41× | |
| 25 | Piauí | ~20K | 0.41× | |
| 26 | Maranhão | ~40K | 0.40× | |
| 27 | Ceará | ~60K | 0.34× |
The strongest cross-interests of the Arraial do Cabo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dental school | Business & Career | 8.99× | ||
| 02 | Riviera Maya | Travel & Leisure | 3.88× | ||
| 03 | Punta Cana | Travel & Leisure | 3.51× | ||
| 04 | Birds | Pets & Animals | 2.03× | ||
| 05 | Fishing | Sports | 1.90× | ||
| 06 | Radio broadcasting | Music & Radio | 1.81× | ||
| 07 | Praia | Travel & Leisure | 1.81× | ||
| 08 | Friendship | Kids & Family | 1.78× | ||
| 09 | Dance | Business & Career | 1.69× | ||
| 10 | Ultimate Fighting Championship | Sports | 1.64× | ||
| 11 | Painting | Arts & Culture | 1.61× | ||
| 12 | OLX | Shopping | 1.61× | ||
| 13 | Dogs | Pets & Animals | 1.56× | ||
| 14 | Rio de Janeiro | Travel & Leisure | 1.53× | ||
| 15 | United States | Travel & Leisure | 1.53× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 17 | Comedy movies | Movies & TV | 1.51× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Cats | Pets & Animals | 1.51× | ||
| 20 | Northeast Region, Brazil | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Extroversion | THRILL | 1.23× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Design Affinity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Arraial do Cabo has an estimated audience of 4,143,936 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
64.4% of Arraial do Cabo fans are female, 35.6% are male, with an average age of 42.9 years.
Arraial do Cabo fans show strongest brand affinity for Dental school (8.99×), Comedy movies (1.51×), and Nature (1.51×) over the country average.
Arraial do Cabo fans in Brazil are most concentrated in Rio de Janeiro (reach ~3M), São Paulo (reach ~1.5M), and Minas Gerais (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Arraial do Cabo itself, the audience over-indexes on Comedy movies (1.51×), Nature (1.51×), Rio de Janeiro (1.53×), and Painting (1.61×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Arraial do Cabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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