A data profile of the people who buy, follow and care about Fishing in Brazil — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 6,049,785 people in Brazil.
The average Fishing fan in Brazil is 43.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Animal husbandry, Rural area, Wild fisheries, with strongest over-indexing on Animal husbandry (1.63× the country average).
Demographically, the Fishing audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fishing fan in Brazil is more male, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Animal husbandry.
The key figures that characterise the Fishing profile in Brazil.
42.1% are female, 57.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 43.9 |
| Estimated audience size | 6,049,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Fishing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~200K | 1.11× | |
| 02 | Pernambuco | ~300K | 1.10× | |
| 03 | Amapá | ~20K | 1.10× | |
| 04 | Rio Grande do Norte | ~100K | 1.09× | |
| 05 | Amazonas | ~100K | 1.08× | |
| 06 | Tocantins | ~40K | 1.07× | |
| 07 | Maranhão | ~200K | 1.06× | |
| 08 | Rondônia | ~50K | 1.06× | |
| 09 | Roraima | ~20K | 1.06× | |
| 10 | Mato Grosso do Sul | ~90K | 1.05× | |
| 11 | Alagoas | ~90K | 1.03× | |
| 12 | Ceará | ~300K | 1.02× | |
| 13 | Rio de Janeiro | ~600K | 1.01× | |
| 14 | Santa Catarina | ~300K | 1.00× | |
| 15 | Paraíba | ~100K | 0.98× | |
| 16 | Mato Grosso | ~100K | 0.98× | |
| 17 | Goiás | ~200K | 0.95× | |
| 18 | Sergipe | ~60K | 0.95× | |
| 19 | Piauí | ~80K | 0.94× | |
| 20 | São Paulo | ~1.5M | 0.93× | |
| 21 | Acre | ~20K | 0.93× | |
| 22 | Espírito Santo | ~100K | 0.92× | |
| 23 | Paraná | ~300K | 0.91× | |
| 24 | Rio Grande do Sul | ~300K | 0.91× | |
| 25 | Federal District | ~90K | 0.90× | |
| 26 | Bahia | ~400K | 0.89× | |
| 27 | Minas Gerais | ~500K | 0.88× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 3.24× | ||
| 02 | Fishing techniques | Sports | 3.08× | ||
| 03 | Spearfishing | Sports | 2.98× | ||
| 04 | Fish trap | Video / Board Game | 2.29× | ||
| 05 | Fishing tackle | Sports | 2.23× | ||
| 06 | Fishing rod | Sports | 2.18× | ||
| 07 | Fishing bait | Pets & Animals | 2.17× | ||
| 08 | Fishing line | Sports | 2.15× | ||
| 09 | Fly fishing | Sports | 2.07× | ||
| 10 | Macaco (band) | Music & Radio | 1.92× | ||
| 11 | Practical joke | Internet & Social Media | 1.83× | ||
| 12 | Tractor | Cars & Mobility | 1.71× | ||
| 13 | Heavy equipment | Home & Garden | 1.71× | ||
| 14 | Rodeo | Sports | 1.70× | ||
| 15 | Animal husbandry | Politics & Society | 1.63× | ||
| 16 | Beef cattle | Pets & Animals | 1.57× | ||
| 17 | Boating | Travel & Leisure | 1.57× | ||
| 18 | Agricultural machinery | Cars & Mobility | 1.55× | ||
| 19 | Captain (armed forces) | Politics & Society | 1.55× | ||
| 20 | Rural area | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Patriotism | CONSERVATISM | 1.12× | |
| Risk Appetite | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Individualism | JOY | 0.75× | |
| Career Orientation | POWER | 0.77× |
Fishing has an estimated audience of 6,049,785 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
42.1% of Fishing fans are female, 57.9% are male, with an average age of 43.9 years.
Fishing fans show strongest brand affinity for Animal husbandry (1.63×), Rural area (1.51×), and Wild fisheries (3.24×) over the country average.
Fishing fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Rural area (1.51×), Wild fisheries (3.24×), Tractor (1.71×), and Spearfishing (2.98×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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