A data profile of the people who buy, follow and care about Fishing in France — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 4,490,339 people in France.
The average Fishing fan in France is 44.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include WeTransfer, Fish, Wild fisheries, with strongest over-indexing on WeTransfer (1.59× the country average).
Demographically, the Fishing audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fishing fan in France is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for WeTransfer.
The key figures that characterise the Fishing profile in France.
38.1% are female, 61.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 44.6 |
| Estimated audience size | 4,490,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Fishing audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~500K | 1.48× | |
| 02 | Île-de-France | ~1M | 1.29× | |
| 03 | Corsica | ~30K | 1.28× | |
| 04 | Hauts-de-France | ~400K | 1.02× | |
| 05 | Occitanie | ~400K | 0.96× | |
| 06 | Nouvelle-Aquitaine | ~400K | 0.94× | |
| 07 | Auvergne-Rhône-Alpes | ~500K | 0.93× | |
| 08 | Normandy | ~200K | 0.92× | |
| 09 | Grand Est | ~300K | 0.87× | |
| 10 | Brittany | ~200K | 0.87× | |
| 11 | Centre-Val de Loire | ~100K | 0.82× | |
| 12 | Pays de la Loire | ~200K | 0.81× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.78× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish (food) | Food & Beverages | 3.96× | ||
| 02 | Western riding | Sports | 3.60× | ||
| 03 | Wild fisheries | Travel & Leisure | 3.21× | ||
| 04 | Fishing techniques | Sports | 3.02× | ||
| 05 | Spearfishing | Sports | 2.74× | ||
| 06 | Fishing rod | Sports | 2.46× | ||
| 07 | Fishing tackle | Sports | 2.41× | ||
| 08 | Fishing line | Sports | 2.34× | ||
| 09 | Fish trap | Video / Board Game | 2.29× | ||
| 10 | Motorboat | Cars & Mobility | 2.06× | ||
| 11 | Backyard | Home & Garden | 1.98× | ||
| 12 | Watercraft | Home & Garden | 1.84× | ||
| 13 | Auto mechanic | Cars & Mobility | 1.74× | ||
| 14 | Boating | Travel & Leisure | 1.71× | ||
| 15 | Drill | Home & Garden | 1.68× | ||
| 16 | WeTransfer | Internet & Social Media | 1.59× | ||
| 17 | Morgan Motor Company | Cars & Mobility | 1.59× | ||
| 18 | Fish | Pets & Animals | 1.58× | ||
| 19 | Hand tool | Home & Garden | 1.54× | ||
| 20 | Power tool | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| DIY Mentality | THRILL | 1.14× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Community Orientation | OPEN | 0.94× | |
| Individualism | JOY | 0.94× |
Fishing has an estimated audience of 4,490,339 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
38.1% of Fishing fans are female, 61.9% are male, with an average age of 44.6 years.
Fishing fans show strongest brand affinity for WeTransfer (1.59×), Fish (1.58×), and Wild fisheries (3.21×) over the country average.
Fishing fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Fish (1.58×), Wild fisheries (3.21×), Spearfishing (2.74×), and Boating (1.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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