A data profile of the people who buy, follow and care about Fish in France — modelled from more than twelve digital signal sources. Fish has an estimated audience of 7,072,622 people in France.
The average Fish fan in France is 43.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Real property, Kitchen, WhatsApp, with strongest over-indexing on Real property (2.21× the country average).
Demographically, the Fish audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fish fan in France is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Fish profile in France.
50.2% are female, 49.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.7 |
| Estimated audience size | 7,072,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Fish audience comes from France.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
Where the Fish audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.42× | |
| 02 | Provence-Alpes-Côte d'Azur | ~600K | 1.14× | |
| 03 | Hauts-de-France | ~700K | 1.05× | |
| 04 | Corsica | ~40K | 1.05× | |
| 05 | Nouvelle-Aquitaine | ~600K | 1.01× | |
| 06 | Grand Est | ~600K | 1.01× | |
| 07 | Auvergne-Rhône-Alpes | ~800K | 1.00× | |
| 08 | Brittany | ~300K | 1.00× | |
| 09 | Occitanie | ~600K | 0.98× | |
| 10 | Normandy | ~300K | 0.91× | |
| 11 | Pays de la Loire | ~300K | 0.86× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.81× | |
| 13 | Centre-Val de Loire | ~200K | 0.81× |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 07 | Kitchen | Home & Garden | 2.38× | ||
| 08 | Real property | Home & Garden | 2.21× | ||
| 09 | Volunteering | Politics & Society | 2.11× | ||
| 10 | Volotea | Travel & Leisure | 1.92× | ||
| 11 | Center Parcs | Travel & Leisure | 1.82× | ||
| 12 | Pet store | Pets & Animals | 1.76× | ||
| 13 | Internet & Social Media | 1.73× | |||
| 14 | Pâtisserie | Food & Beverages | 1.71× | ||
| 15 | Google Maps | Internet & Social Media | 1.68× | ||
| 16 | Take-out | Food & Beverages | 1.63× | ||
| 17 | Indeed.com | Business & Career | 1.58× | ||
| 18 | CAC 40 | Business & Career | 1.58× | ||
| 19 | Emmanuel Macron | Politics & Society | 1.51× | ||
| 20 | TotalEnergies | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.77× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Extroversion | THRILL | 0.95× |
Fish has an estimated audience of 7,072,622 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.2% of Fish fans are female, 49.8% are male, with an average age of 43.7 years.
Fish fans show strongest brand affinity for Real property (2.21×), Kitchen (2.38×), and WhatsApp (1.73×) over the country average.
Fish fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fish itself, the audience over-indexes on Kitchen (2.38×), WhatsApp (1.73×), Google Maps (1.68×), and Permanent residency (3×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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