A data profile of the people who buy, follow and care about Fish in Italy — modelled from more than twelve digital signal sources. Fish has an estimated audience of 11,336,544 people in Italy.
The average Fish fan in Italy is 43.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.07× the country average).
Demographically, the Fish audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fish fan in Italy is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fish profile in Italy.
52.0% are female, 48.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.4 |
| Estimated audience size | 11,336,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Fish audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
Where the Fish audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 1.28× | |
| 02 | Lazio | ~1.5M | 1.22× | |
| 03 | Campania | ~1.5M | 1.18× | |
| 04 | Lombardy | ~2.5M | 1.16× | |
| 05 | Tuscany | ~900K | 1.16× | |
| 06 | Veneto | ~1M | 1.11× | |
| 07 | Sardinia | ~400K | 1.11× | |
| 08 | Puglia | ~900K | 1.10× | |
| 09 | Liguria | ~300K | 1.06× | |
| 10 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 11 | Emilia-Romagna | ~900K | 1.02× | |
| 12 | Calabria | ~400K | 1.02× | |
| 13 | Trentino-Alto Adige/Südtirol | ~200K | 1.02× | |
| 14 | Umbria | ~200K | 0.92× | |
| 15 | Piedmont | ~800K | 0.90× | |
| 16 | Abruzzo | ~200K | 0.90× | |
| 17 | Marche | ~300K | 0.89× | |
| 18 | Aosta Valley | ~30K | 0.89× | |
| 19 | Basilicata | ~90K | 0.88× | |
| 20 | Molise | ~50K | 0.85× |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.07× | ||
| 02 | Satire | Literature | 2.62× | ||
| 03 | Home Delivery | Food & Beverages | 2.29× | ||
| 04 | Champagne | Food & Beverages | 2.25× | ||
| 05 | Mediaset | Technology & Electronics | 2.22× | ||
| 06 | Internet & Social Media | 1.92× | |||
| 07 | General practitioner | Health | 1.84× | ||
| 08 | Volunteering | Politics & Society | 1.77× | ||
| 09 | Wine cellar | Food & Beverages | 1.73× | ||
| 10 | HVAC | Home & Garden | 1.70× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.69× | ||
| 12 | Brewery | Food & Beverages | 1.69× | ||
| 13 | Serie B | Sports | 1.67× | ||
| 14 | Travel website | Travel & Leisure | 1.65× | ||
| 15 | Singer-songwriter | Music & Radio | 1.63× | ||
| 16 | Wine tasting | Food & Beverages | 1.62× | ||
| 17 | Genetics | Kids & Family | 1.60× | ||
| 18 | Personal finance | Business & Career | 1.59× | ||
| 19 | Meat | Food & Beverages | 1.59× | ||
| 20 | Rural tourism | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.94× |
Fish has an estimated audience of 11,336,544 people in Italy, concentrated in Lombardy and Lazio.
52.0% of Fish fans are female, 48.0% are male, with an average age of 43.4 years.
Fish fans show strongest brand affinity for Wikipedia (3.07×), WhatsApp (1.92×), and Personal finance (1.59×) over the country average.
Fish fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fish itself, the audience over-indexes on WhatsApp (1.92×), Personal finance (1.59×), Mediaset (2.22×), and Singer-songwriter (1.63×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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