Fish Audience in Italy
Fish has an estimated audience of 11,336,544 people in Italy. 52.0% are female, 48.0% are male, average age 43.4. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Fish fan in Italy is 43.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Fish audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.4 |
| Estimated audience size | 11,336,544 |
Audience persona
The typical Fish fan in Italy is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,312,267 | 1.16× |
| Lazio | 1,706,686 | 1.23× |
| Campania | 1,515,553 | 1.19× |
| Sicilia | 1,282,222 | 1.3× |
| Veneto | 1,005,299 | 1.12× |
| Emilia-Romagna | 945,727 | 1.02× |
| Tuscany | 883,045 | 1.17× |
| Puglia | 867,894 | 1.11× |
| Piedmont | 745,899 | 0.89× |
| Sardinia | 360,189 | 1.13× |
| Calabria | 356,921 | 1.03× |
| Liguria | 342,485 | 1.08× |
| Marche | 244,494 | 0.87× |
| Friuli-Venezia Giulia | 221,760 | 1.04× |
| Trentino-Alto Adige/Südtirol | 220,721 | 1.03× |
| Abruzzo | 218,196 | 0.87× |
| Umbria | 162,278 | 0.88× |
| Basilicata | 79,001 | 0.76× |
| Molise | 28,985 | 0.54× |
| Aosta Valley | 16,450 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Pet Ownership | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.09 |
| Community Orientation | OPEN | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Fish have in Italy?
Fish has an estimated audience of 11,336,544 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Fish fans?
52.0% of Fish fans are female, 48.0% are male, with an average age of 43.4 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Fish fans live in Italy?
Fish fans in Italy are most concentrated in Lombardy (reach 2,312,267), Lazio (reach 1,706,686), and Campania (reach 1,515,553). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.