Fish Audience in Mexico
Fish has an estimated audience of 4,427,288 people in Mexico. 48.6% are female, 51.4% are male, average age 34.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Dentistry, Sarcasm, Breastfeeding, Public administration, Civil service.
The average Fish fan in Mexico is 34.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Dentistry, Sarcasm, Breastfeeding, with strongest over-indexing on Dentistry (5.05× the country average). Demographically, the Fish audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.7 |
| Estimated audience size | 4,427,288 |
Audience persona
The typical Fish fan in Mexico is balanced, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 615,475 | 1.01× |
| Distrito Federal | 512,769 | 0.88× |
| Jalisco | 309,422 | 0.95× |
| Baja California | 286,023 | 1.56× |
| Nuevo Leon | 283,747 | 1.07× |
| Tamaulipas | 242,350 | 1.64× |
| Veracruz (state) | 241,734 | 0.93× |
| Puebla | 228,915 | 0.97× |
| Guanajuato | 158,852 | 0.76× |
| Chihuahua | 133,424 | 0.87× |
| Coahuila de Zaragoza | 130,471 | 0.98× |
| Oaxaca | 129,836 | 1.06× |
| Michoacan de Ocampo | 116,422 | 0.76× |
| Chiapas | 107,136 | 0.81× |
| Sinaloa | 104,100 | 0.89× |
| Yucatan | 103,033 | 1.12× |
| Hidalgo | 95,939 | 0.89× |
| Guerrero | 90,263 | 0.8× |
| Baja California Sur | 83,788 | 2.37× |
| Morelos | 61,465 | 0.8× |
| Nayarit | 47,327 | 1.11× |
| Aguascalientes | 42,838 | 0.76× |
| Durango | 42,768 | 0.7× |
| Zacatecas | 42,378 | 0.75× |
| Tlaxcala | 38,024 | 0.75× |
| Campeche | 30,264 | 0.9× |
| Colima | 26,161 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 5.05× | Business & Career |
| Sarcasm | 4.15× | Politics & Society |
| Breastfeeding | 5.5× | Kids & Family |
| Public administration | 6.63× | Business & Career |
| Civil service | 7.69× | Politics & Society |
| MSN | 3.16× | News |
| Travel agency | 3.45× | Travel & Leisure |
| Catholic Church | 2.67× | Politics & Society |
| Pedro Pascal | 3.15× | Movies & TV |
| Game consoles | 2.45× | Technology & Electronics |
| Real estate broker | 5.18× | Home & Garden |
| Love & Sex | 5.09× | Kids & Family |
| Essay | 6.76× | Literature |
| Broadcasting of sports events | 3.94× | Movies & TV |
| Office 365 | 3× | Technology & Electronics |
| Fever | 5.75× | Health |
| Monarchy of the United Kingdom | 5.58× | Politics & Society |
| Bullying awareness | 5.09× | Politics & Society |
| Gender equality | 5.85× | Politics & Society |
| Sexology | 3.19× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.61 |
| Risk Appetite | THRILL | 1.5 |
| Travelling | THRILL | 1.45 |
| Spirituality | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.1 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Fish have in Mexico?
Fish has an estimated audience of 4,427,288 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Fish fans?
48.6% of Fish fans are female, 51.4% are male, with an average age of 34.7 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Dentistry (5.05×), Sarcasm (4.15×), and Breastfeeding (5.5×) over the country average.
Where do Fish fans live in Mexico?
Fish fans in Mexico are most concentrated in State of Mexico (reach 615,475), Distrito Federal (reach 512,769), and Jalisco (reach 309,422). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on Sarcasm (4.15×), Breastfeeding (5.5×), Public administration (6.63×), and Civil service (7.69×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.