Fish Audience in Mexico
Fish has an estimated audience of 4,427,288 people in Mexico. 48.6% are female, 51.4% are male, average age 34.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
The average Fish fan in Mexico is 34.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (57.12× the country average). Demographically, the Fish audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 34.7 |
| Estimated audience size | 4,427,288 |
Audience persona
The typical Fish fan in Mexico is balanced, around 34.7 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
Fish fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~600K | 1.01× |
| Distrito Federal | ~500K | 0.89× |
| Jalisco | ~300K | 0.95× |
| Nuevo Leon | ~300K | 1.06× |
| Baja California | ~300K | 1.51× |
| Veracruz (state) | ~200K | 0.94× |
| Puebla | ~200K | 0.98× |
| Tamaulipas | ~200K | 1.54× |
| Guanajuato | ~200K | 0.79× |
| Chihuahua | ~100K | 0.89× |
| Coahuila de Zaragoza | ~100K | 0.99× |
| Oaxaca | ~100K | 1.05× |
| Michoacan de Ocampo | ~100K | 0.81× |
| Chiapas | ~100K | 0.85× |
| Sinaloa | ~100K | 0.9× |
| Yucatan | ~100K | 1.1× |
| Hidalgo | ~100K | 0.92× |
| Guerrero | ~100K | 0.86× |
| Baja California Sur | ~70K | 2.1× |
| Morelos | ~70K | 0.86× |
| Durango | ~50K | 0.81× |
| Zacatecas | ~50K | 0.86× |
| Aguascalientes | ~50K | 0.84× |
| Nayarit | ~50K | 1.07× |
| Tlaxcala | ~40K | 0.85× |
| Campeche | ~30K | 0.94× |
| Colima | ~30K | 0.96× |
Top brand affinities of Fish fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 57.12× | Shopping |
| Costa Rica | 109.91× | Travel & Leisure |
| Love & Sex | 143.74× | Kids & Family |
| Valentine's Day | 146.82× | Kids & Family |
| Game consoles | 45.33× | Technology & Electronics |
| Exfoliation (cosmetology) | 107.39× | Beauty & Wellness |
| Catholic Church | 27.75× | Politics & Society |
| Sarcasm | 28.45× | Politics & Society |
| Mobile game | 19.91× | Games |
| Travel agency | 22.9× | Travel & Leisure |
| Dentistry | 25.21× | Business & Career |
| Freeware | 20.35× | Technology & Electronics |
| Broadcasting of sports events | 22.2× | Movies & TV |
| Doctor of Medicine | 21.05× | Business & Career |
| Breastfeeding | 17.35× | Kids & Family |
| Machu Picchu | 19.43× | Travel & Leisure |
| Public administration | 19.89× | Business & Career |
| General practitioner | 18.5× | Health |
| El País | 10.87× | News |
| Fiber-optic communication | 159.14× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 6.49 |
| Spirituality | BALANCE | 6.37 |
| Risk Appetite | THRILL | 2.54 |
| Mindfulness | BALANCE | 2.46 |
| Urban Lifestyle | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Fish have in Mexico?
Fish has an estimated audience of 4,427,288 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Fish fans?
48.6% of Fish fans are female, 51.4% are male, with an average age of 34.7 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Shopping and fashion (57.12×), Costa Rica (109.91×), and Love & Sex (143.74×) over the country average.
Where do Fish fans live in Mexico?
Fish fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on Costa Rica (109.91×), Love & Sex (143.74×), Valentine's Day (146.82×), and Game consoles (45.33×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.