Fish Audience in Germany
Fish has an estimated audience of 5,670,689 people in Germany. 57.8% are female, 42.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Icon (magazine), Jaguar F-Pace, Esra Erol.
The average Fish fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Icon (magazine), with strongest over-indexing on Unique Gifts (1.66× the country average). Demographically, the Fish audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.4 |
| Estimated audience size | 5,670,689 |
Audience persona
The typical Fish fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,268,777 | 1.02× |
| Bayern | 888,565 | 0.97× |
| Baden-Württemberg | 753,300 | 0.97× |
| Niedersachsen | 585,610 | 1.06× |
| Hessen | 420,155 | 0.97× |
| Rheinland-Pfalz | 274,124 | 0.96× |
| Berlin | 258,870 | 1.02× |
| Sachsen | 248,430 | 0.89× |
| Schleswig-Holstein | 239,987 | 1.18× |
| Brandenburg | 166,127 | 0.94× |
| Hamburg | 158,532 | 1.24× |
| Mecklenburg-Vorpommern | 149,773 | 1.38× |
| Thüringen | 115,979 | 0.8× |
| Sachsen-Anhalt | 109,216 | 0.74× |
| Saarland | 57,364 | 0.82× |
| Bremen | 55,913 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.66× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Icon (magazine) | 1.93× | Arts & Culture |
| Jaguar F-Pace | 3.68× | Cars & Mobility |
| Esra Erol | 3.17× | Movies & TV |
| FAO Schwarz | 9.43× | Shopping |
| Figure painting (hobby) | 1.85× | Arts & Culture |
| Samanyolu Haber | 1.81× | Movies & TV |
| Eurotunnel | 2.22× | Cars & Mobility |
| Phil Campbell (musician) | 2.01× | Music & Radio |
| Therme Erding | 1.76× | Travel & Leisure |
| Hakone, Kanagawa | 2.23× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.12× | Travel & Leisure |
| Scratching post | 1.89× | Pets & Animals |
| Medieval fantasy | 3.42× | Literature |
| Timo Hildebrand | 2.86× | Sports |
| The Equalizer | 1.52× | Movies & TV |
| Fatteh | 3.21× | Food & Beverages |
| Boogie-woogie (dance) | 2.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.68 |
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.31 |
| Sports Activity | POWER | 1.28 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fish have in Germany?
Fish has an estimated audience of 5,670,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fish fans?
57.8% of Fish fans are female, 42.2% are male, with an average age of 39.4 years.
Which brands do Fish fans like most?
Fish fans show strongest brand affinity for Unique Gifts (1.66×), Birthday Gifts (1.57×), and Icon (magazine) (1.93×) over the country average.
Where do Fish fans live in Germany?
Fish fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,268,777), Bayern (reach 888,565), and Baden-Württemberg (reach 753,300). These three regions account for the largest share of the active audience.
What other brands do Fish fans also like?
Beyond Fish itself, the audience over-indexes on Birthday Gifts (1.57×), Icon (magazine) (1.93×), Jaguar F-Pace (3.68×), and Esra Erol (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.