Fish Audience in Brazil
Fish has an estimated audience of 11,115,637 people in Brazil. 54.2% are female, 45.8% are male, average age 39.1. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, São Paulo FC, Smart device.
Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.58× the country average). Demographically, the Fish audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Need for Security.
Category: Pets & Animals · Type: Topic
Demographics of Fish fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.1 |
| Estimated audience size | 11,115,637 |
Audience persona
The typical Fish fan in Brazil is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.58× | Sports |
| Polo Ralph Lauren | 15.42× | Fashion & Accessoires |
| Sport Club Corinthians Paulista | 1.59× | Sports |
| São Paulo FC | 1.58× | Sports |
| Smart device | 5.73× | Technology & Electronics |
| Nature | 1.8× | Home & Garden |
| Grêmio Foot-Ball Porto Alegrense | 1.56× | Sports |
| Mixed martial arts | 2.9× | Sports |
| Sport Club do Recife | 1.84× | Sports |
| Esporte Clube Bahia | 1.56× | Sports |
| Happiness | 1.51× | Health |
| Telegram | 1.97× | Internet & Social Media |
| Spas | 1.6× | Beauty & Wellness |
| Electrolux | 1.91× | Home & Garden |
| Brazil national football team | 1.6× | Sports |
| Drawing | 1.99× | Home & Garden |
| Real property | 1.64× | Home & Garden |
| Pizza | 1.61× | Food & Beverages |
| Bars | 1.66× | Travel & Leisure |
| CR Flamengo | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Need for Security | CONSERVATISM | 1.31 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Creativity | OPEN | 1.27 |
| Pet Ownership | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
See Fish audiences in other countries
More Pets & Animals audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.