A data profile of the people who buy, follow and care about Fish in Brazil — modelled from more than twelve digital signal sources. Fish has an estimated audience of 11,115,637 people in Brazil.
Fish has an estimated audience of 11,115,637 people in Brazil. 54.2% are female, 45.8% are male, average age 39.1. Top brand affinities: Real property, Drawing, Reptiles, Online poker, Minivans.
Top brand affinities include Real property, Drawing, Reptiles, with strongest over-indexing on Real property (1.62× the country average).
Demographically, the Fish audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Fish fan in Brazil is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Fish profile in Brazil.
54.2% are female, 45.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.1 |
| Estimated audience size | 11,115,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Fish audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Catfish | Movies & TV | 2.85× | ||
| 02 | Reptiles | Pets & Animals | 2.46× | ||
| 03 | Octopus | Pets & Animals | 2.30× | ||
| 04 | Salmon | Food & Beverages | 2.20× | ||
| 05 | Pet sitting | Pets & Animals | 2.03× | ||
| 06 | Minivans | Cars & Mobility | 1.95× | ||
| 07 | Siri | Technology & Electronics | 1.94× | ||
| 08 | Steve Carell | Movies & TV | 1.81× | ||
| 09 | Soulmate | Kids & Family | 1.80× | ||
| 10 | Punta Cana | Travel & Leisure | 1.78× | ||
| 11 | Online poker | Games | 1.67× | ||
| 12 | Drywall | Home & Garden | 1.64× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Angling | Sports | 1.62× | ||
| 15 | Personal water craft | Cars & Mobility | 1.61× | ||
| 16 | Duvet | Home & Garden | 1.59× | ||
| 17 | WD-40 | Home & Garden | 1.57× | ||
| 18 | Anne Hathaway | Movies & TV | 1.55× | ||
| 19 | Drawing | Home & Garden | 1.52× | ||
| 20 | Cachaça | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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